Natura Revenue

 

Antonio Luiz Seabra began with $9000 and opened the first Natura boutique with a few cosmetic formulas created by Jean-Pierre Berjeaut and four employees.  In 1974, he and partners decided to sell the cosmetics door to door, growing to a network of 2000 salespeople who generated $5 million in annual sales. The company’s sales figures grew and dipped with the economy in Brazil but by 1990 they had reached $180 million in yearly revenue. Six years later, despite losses during another recession in Brazil, the company achieved $580 million in sales. In 2004, the company went public and gross sales totaled $839 million. As of 2009, the company is producing $2.4 billion in annual revenue.


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Natura Cosmeticos®

Brazilian manufacturer and distributor of personal care products, cosmetics, household goods and clothing.
Industry:  Beauty and Personal Care, Direct Sales, Home Products and Services
Website:  http://www.natura.net/
Press Releases:  http://natura.infoinvest.com.br/enu/s-21-enu.html

Headquarters:  
Rod. Regis Bittencourt, Km 293, Bldg. 1, Potuvera
Itapecerica da Serra, SP 06850-000
Brazil
Phone: +55 (11) 4147-8300

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About Natura

Natura Cosmeticos is a Brazilian manufacturer and distributor of skin and hair care products, cosmetics, perfume, home goods and clothing. It was founded in 1969 by Luiz Seabra, and featured a brick and mortar store from which Luiz sold his products in addition to a laboratory. In the 1970s, Seabra partnered with Guilherme Leal and Pedro Pasos, and in 1974 the company added the direct sales business model. In 2004, the company went public. The company markets itself as an eco-friendly, sustainable company that only uses natural ingredients in its products.

Natura Products

Natura is a Brazilian company selling 600 products in several categories including skin and hair care, cosmetics, perfume, home goods and clothing. The company has seven product lines: Tododia, Faces de Natura, Natura Unica, Mamae e Bebe, Natura Ekos and Chronos.

Priprioca Body Splash
This is a body splash used at the end of a shower, and made from the fragrant priprioca plant, traditional among Amazonian Indians, and now cultivated on the island of Cotijuba in Boa Vista.   

Castanha Smoothing Hand Balm
This hand lotion is made with castanha, a Brazil nut rich in vitamins and minerals. The oil extracted from this nut is said to moisturize and hydrate skin.

Andiroba Body Milk Mist
This body oil is made from the andiroba tree, whose seeds contain an oil said to keep skin moisturized for up to eight hours. The oil is rich in limonoids, myristic acid and omega that is beneficial for skin and is used to treat infections and wounds.

Pitanga Exfoliating Butter
This body butter is made from the pitanga fruit, and claims to clean and exfoliate leaving behind softer and smoother skin. The fruit is high in vitamins and minerals. Pitanga also contains large amounts of tannin and has astringent and anti microbial properties that are claimed to be good for medicinal purposes.

Mate Verde Gentle Shower Gel
This shower gel is made from the mate verde, a plant rich in tannins and containing astringent properties which supposedly leave skin clean, refreshed and soft.

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Natura Headquarters:  Itapecerica da Serra, São Paulo
Brazil

Natura Last Updated: Jun 2, 2010, 7:11pm