Team Beachbody Revenue
Beachbody began in 1998 with an initial investment of $500,000 ,and hit their first million dollars in 1999. By 2002 they were generating $33 million in sales which increased to $139 million in 2006. As of 2010, the company is producing $400 million in annual revenue.
Team BeachbodyMarketer of at-home fitness workout systems, nutritional supplements and workout gear through direct sales.
Official Blog: http://carldaikeler.blogspot.com/
Press Releases: http://www.beachbody.com/product/about_us/press.do
Follow Team Beachbody
About Team Beachbody
Team Beachbody is the direct sales arm of Product Partners, LLC, creators of the Beachbody fitness programs. The company was started in 1998 by Jon Congdon and Carl Daikeler and sells at-home fitness workout systems and videos, nutritional supplements, and workout gear. Its first product was the Power 90 (now called P90X) in-home boot camp workout created by Tony Horton, personal trainer and owner of ASH Fitness. Although Product Partners, LLC has been engaging in direct sales of their products for about twelve years, Team Beachbody is fairly new, having been around for only about 2 years. The company is entering Phase II of their rollout of the program, recruiting direct sellers whom they call Coaches.
Team Beachbody Products
Product Partners, LLC manufactures and distributes fitness systems and videos, nutritional supplements and fitness gear. The company’s overall marketing message is quick and effective fitness and weight loss.
P90X is their flagship exercise system created by personal trainer Tony Horton. This was Product Partners, LLC’s first product in 1998. It is a 90 -day program designed to bring improved fitness through cross-training and periodization that prevents the muscles from adapting to exercise. It is broken into 3 30-day sections and comes with a nutrition and supplement plan.
Slim in 6
Slim in 6 is a fitness and nutrition program designed to help the user slim down in six weeks. The program was created by fitness expert Debbie Sieber. The workout videos contain a combination of cardio and resistance training. The package includes a step by step meal plan, as well as a training band to aid in the workout.
This product is marketed as a weight loss supplement touted as helping people lose almost 30% more fat. Ingredients include pyruvate and green tea extract. Pyruvate is produced from metabolized sugar. Coupled with exercise, the company claims Slimming Formula will boost production of pyruvate which will result in increased fat loss, improved endurance, and a reduction of cholesterol. Green tea is marketed as increasing metabolism and providing antioxidants.
2 Day Fast Formula
This is a meal replacement weight management program marketed as a way to lose up to 7 pounds in two days. Customers are to replace all meals for two days with the meal shakes. The benefits include a reduction in cravings, an energy boost as well as quicker weight loss and healthier looking skin.
P90X Chin Up Bar
This is marketed as a fitness training tool that allows the user to work out when it is convenient for them. The bar is designed to mount on a door frame which allows for chin ups and pull ups. It has 12 grip positions and can hold up to 300 lbs.
Team Beachbody Headquarters: Beverly Hills, California
Team Beachbody Last Updated: Jun 2, 2010, 6:23am