Tupperware Network
Tupperware Revenue
A year after Tupperware Corporation began selling the product through direct sales in 1946, the company generated approximately $5 million in revenues. In 1950, revenues increased to $25 million per year using the direct sales method. Sales continued to increase, reaching the half billion dollar mark in 1976. By the mid 1980s, competition from Rubbermaid and other companies began affect Tupperware’s revenues. Profits fell to $777 million in 1984 from the previous year’s total of $827 million and then fell again to $762 million in 1983.
Despite making some changes sales continued to be rocky and it wasn’t until the early to mid 1990s that Tupperware began to regain steady footing, reaching $1.4 billion in 1996. Since then, the company has experienced ups and downs in yearly revenue. By 2004 the majority of the company’s income was generated by overseas operations, and Tupperware Brands ended that year with $2.6 billion in sales. As of February 2010, the company’s annual revenue is approximately $2.1 billion worldwide.
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Tupperware Brands Corporation®
Direct marketer of household, personal care, and nutritional productsWebsite: http://www.tupperware.com/coe/app/home
Press Releases: http://tupperware.mediaroom.com/index.php?s=43
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About Tupperware
Tupperware Brands Corporation is a direct marketing company that sells products in the household products, personal care and nutritional supplement categories. The company was founded as Tupperware Plastics by Earl Tupper in 1938 after he developed several airtight containers to keep food fresh. In 1958, Tupper sold the company to Rexall which went through a series of name changes and mergers. In 2005, Tupperware changed its name to Tupperware Brands Corporation after a making a series of acquisitions in December of that year.
Tupperware Products
Tupperware’s primary product line is house wares, consisting of food storage containers and food preparation tools. With the purchase of subsidiary companies, they also market personal care products, cosmetics and nutritional supplements.
Wonderlier 3pc Bowl Set
One of Tupperware’s classic products, this three piece bowl food storage set has one of each 6 cup, 8 cup and 12 cup capacity bowls. The bowls come in a dark and light blue colors.
Classic Sheer Midgets Set
This is a set of six mini containers that can be used for a multitude of purposes. They can each store up 2 oz and come in different color variations.
Round Container
This is a 12-inch multipurpose container capable of holding a 10-inch pie or a dozen cupcakes. The base is white and the lid is yellow.
Shape-O Toy
This toy is made for children 6 months and older. It features ten toy pieces that correspond to the ten holes in the side. The toy is designed to help children identify shapes, as well as help develop coordination and dexterity.
Modular Mates Oval Set
This is another basic storage set designed to keep dry items fresh in the cabinet. The set consists of one 2-cup, two 4 ¾-cup, one 7 ¼-cup, and one 9 ¾-cup sizes. The colors available are blue and red.
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Tupperware Headquarters: Orlando, Florida
United States
Tupperware Last Updated: Jun 2, 2010, 6:14am