Cost effectiveness of VI-Shape samples

Company: ViSalus Sciences
  Written by Patch Pressoir on May 9, 2011 2:39 pm

Read More: free sample packs  |  visalus

Is anyone measuring the cost effectiveness of giving/mailing vi-shape sample packets?

For example, let's say you mailed 15 samples to prospects for a total cost of the samples plus postage of, say $60.  One sale of a transformation kit nets you 10% of $249 = $25.  You therefore need to generate at least 3 sales from these 15 samples; 2 Transformation kits and a shape kit just to break even.  That's a sales conversion of 20%..

Is anyone achieving (or measuring) their sales conversions with sample packets?

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