Cost effectiveness of VI-Shape samplesCompany: ViSalus Sciences
Is anyone measuring the cost effectiveness of giving/mailing vi-shape sample packets?
For example, let's say you mailed 15 samples to prospects for a total cost of the samples plus postage of, say $60. One sale of a transformation kit nets you 10% of $249 = $25. You therefore need to generate at least 3 sales from these 15 samples; 2 Transformation kits and a shape kit just to break even. That's a sales conversion of 20%..
Is anyone achieving (or measuring) their sales conversions with sample packets?