Robert af Jachnick, Founder and Chairman of the Board
Robert started Oriflame with brother Jonas in 1967. He also serves on the board of the Stichting af Jochnick Foundation, the World Childhood Foundation, the Cypoint Group and Good Cause Holding, and is chairman of Aco Hud. Prior to starting Oriflame, Robert sold Electrolux Vacuum cleaners.
Jonas Jochnick, Founder and Board Member
When he first started Oriflame with his brother Robert in 1967, he was primarily responsible for sales. He founded Oresa Ventures in 1995 and is the Executive Chairman of Celox SA and Medicover Holding SA. He is also on the board of the Stichting af Jochnick Foundation. Prior to starting Oriflame, he sold language courses.
Magnus Brannstrom, Chief Executive Officer and President
Brannstrom started at Oriflame as Managing Director of Russia in 1997. He became the Regional Director for CIS, Baltics and Asia before being promoted to CEO in 2005. He graduated from Uppsala University in Sweden.
Jesper Martinsson, Chief Operating Officer
Martinsson joined Oriflame in 1997 as the Director of the Fleur de Sante brand. He also served as the Regional Director for Central and Western Europe and the Mediterranean before assuming his current position in 2005. Prior to joining the company he worked for Kendrion.
Gabriel Bennet, Chief Financial Officer
He was hired at Oriflame in 2005 as the Group Controller. Before working for the company he spent 12 years as Vice President Controller for the Global Away From Home Division of SCA.
Stefan Karlsson, Executive Vice President Global Marketing and R&D
Karlsson held several positions with the company prior to his current one, including Chief Marketing Officer and Global Director New Markets. He served on the Scientific Board of AarhusKarlshamn AB.
Jonathan Kimber, Executive Vice President Global Supply
Kimber joined Oriflame in 2005 as Head of Business Development. He came from Bain and Company where he worked for six years as a management consultant. He also worked as a financial analyst for General Electric. He holds a Master’s Degree in Economics and Marketing from Handelshogskolan i Stockholm.
Rolf Berg, Executive Vice President Global HR
Prior to joining Oriflame, Berg worked as the HR Manager for Goodyear Dunlop Nordic as well as Director of Organization at IC Group. He graduated from University of Edinburgh.
Michael Cervell, Senior Vice President Direct Sales
Cervell joined the company in 1991. He is a graduate of Handelshögskolan i Stockholm.