Magnetic Sponsoring markets online courses to help network marketers become more successful, no matter what the opportunity. Its focus is on internet marketing, providing education about how to use SEO (search engine optimization), Pay-per-Click advertising, lead generation and capture, and other internet marketing strategies. It was founded by Mike Dillard, a former waiter who is now the leading expert in internet marketing strategies. It offers a free 7-day “boot camp” consisting of online videos to introduce its techniques and strategies.