Andrea_Thornton wrote:Jim T
Another thing that popped up several times was "position yourself as an expert" by "creating" value. hmm. I'm pretty sure that means lie. Better advise would have been "become" an expert and "provide" value.
Andrea
Interesting take a a couple of big buzz words in the industry, Andrea.
I think if you follow the teachings of those that really apply attraction marketing, they are communicating that very take on things....
They teach the principles of of Be, Do, Have.....
Not Pretend, Lie, Coax.... (which unfortunately is what people sometimes implement in their marketing)
Good Job recognizing the difference!
-James


