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[Connor Mcintosh Contribution Level: 1]

You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

[samson itoje Contribution Level: 1]

Good advice.

I will just add that sales copy that press emotional buttons tend to do better than technical sales copy.

Customers tend to buy more for emotional reasons than for technical reasons.

One way to press those emotional buttons is to build credibility. A second way is to write one sales copy for one kind of customers . . . a copy that presents the emotional issues related to a problem and a solution that makes the buyer look good.

It's all about having those buying emotions on your side.

[Mori Langshaw Company: ACN, Inc Contribution Level: 1]

Good Info Thanks.

have you guys tried to implement NLP in your copywriting? Very effective.

[Tony Coulson Contribution Level: 1]

NLP not to sure how ethical this is? The people I used to know who were into NLP were a bunch of control freaks trying to make people do what they wanted them to do without them knowing. Its a form of hypnosis.

[daniel lalvis Contribution Level: 1]

Set a goal for your ad. Know exactly what you want your ad copy to accomplish. Look at advertising headlines in major magazines. A good headline can result in 8-10 times more sales than an average headline.

[farisboorem boorem Contribution Level: 1]

You require to follow up with your present. You only have a couple of seconds to catch your visitor's interest, the title will get the eye; your starting passage has to connect them in