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[Louise Greally Contribution Level: 1]

Hi All,

I co-wrote some pages following the guidelines in MLM traffic formula..
I can get the 'free' pages to convert ok (10/11%)ie sign up and you'll get this but we're having difficulty getting even a .05% conversion on a page that sells the product directly eg: www.HappyBodLoseWeight.com.

We're finding that people who click onto the page from our list convert at about 25% but from PPC it's a lot less than 1%
We've gone back to funnelling via our free page, ie a free 7 day email series that upsells to the paid product. However, we'd like to get both to work ie straight from PPC and from the free list.

I'm thinking we need some good copywriting expertise for this market.. it's weight loss so heavily saturated.

Does anyone have any tips or know of a great copywriter that has a guarantee of increasing conversions or your money back or.. am I dreaming?

Cheers

Louise

[Loren Woirhaye Contribution Level: 2]

You're pretty much looking to strike a fool's bargain... and the
copywriter who takes it is the fool.

I do dual-format critiques at a very reasonable price. I do have
a money-back guarantee on the critiques because they don't represent
the enormous time investment creating rockin' copy does.

My fees for actual copywriting are not-refundable though. It's not
to be a dick. It's strictly pragmatic business for selling this sort
of service. Suppose you recruited some people into your MLM
and they didn't make any money and the asked you to refund
everything they invested. What would you tell them?

[James Snow Contribution Level: 1]

Any copywriter that promises x or y conversions is actually lying. The conversion of an AD depends on so many things that it is VERY difficult to measure the success or professionalism of a copywriter based on conversion rates. Why? Simple, the AD can be a KILLER Ad, have the right verbatim, use all the adequate connotations, possess all the necessary inflections BUT if the product sucks, or your sales page is terrible then your conversions are going to be equally disastrous.

I know of many great writers who have written incredible Ads, people who would sell an igloo to an Eskimo, yet they came across a particular product that simply did not cut it.

[Tomo Albanese Contribution Level: 1]

You aren't going to find a seasoned copywriter that would take that deal, that's for sure.

Beginning copywriters might jump at the offer because they have something to prove, but the pros just don't take work on "spec", as we like to call it.

For example, I charge a consultation fee where we go over everything, because frankly, sometimes copy isn't the answer. After we finish the consultation, if there is anything worth doing to improve your numbers that I can take care of for you, I'll charge you a fee for the work along with a small percentage of the profits if I beat your control.

I do it this way because quite frankly, I'm good at what I do and its worth it to my clients. The kind of client that can't afford my fees isn't the kind I want. The residual on profits for beating the control is there as assurance to my client that I'm invested in giving them quality work, work that will get results. I can afford to turn down the folks who don't like my billing arrangements because I have more than enough work to keep me busy.

And as I do on this forum, let me give you some free advice.

PPC traffic is not the same as list traffic. List traffic is already a targeted audience, whereas PPC is more of a mass market. We see this all the time in CPA, where people coming out of Clickbank are surprised they have to change their campaigns so much, because the audience has changed so much.

When people come in off of PPC traffic, you do not have the benefit of having the credibility of an email, and its more often than not from a banner, which is going to attract its fair share of looky-loos. You need to be able to grab their attention in a way that's fundamentally different than the way you grab the attention of somebody who has a built in interest because of an email product pitch.

Hope this helps!