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Copywriting books , Resources

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Re: Copywriting books , Resources

Postby Mark G. on Mon Mar 30, 2009 11:36 am

Picked up Vitale's Hypnotic Writing and am very impressed. Should be Hypnotic Reading, once you get into it you don't want to put it down. I've already come up with two ways to modify campaigns to produce more results. I'll start split testing tonight.

Will also be looking into Accelerated Programs For Six-figure Copywriting.

Also, has anyone heard of ScribeJuice? Its supposed to be really good, but kinda pricey.
I'm more inclined to go with Mike Dillard's Copywriting Guild at that price point.

I figure every little bit helps, buying books and studying on my own is one thing. But software to do it for you is another (you don't learn anything from software).

Has anyone heard of or knows anything about ScribeJuice, I'd be interested in hearing from you.

Mark G.
[email protected]
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Re: Copywriting books , Resources

Postby Mark O'Bannon on Mon Mar 30, 2009 1:46 pm

Here are my favorite books on the "mental" aspects of success:

The Silva Method
by Jose Silva

The Dynamic Laws of Prosperity
by Catherine Ponder

The Laws of Success
by Napoleon Hill

The Magic of Thinking Big
by David Schwartz


Keep reading!

Mark :)
http://mappingsuccess.wordpress.com
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Re: Copywriting books , Resources

Postby Rich Sale on Tue Apr 21, 2009 1:25 pm

There are a couple of real books that I didn't see mentioned in this thread that have been with me for a number of years.

They are always close at hand.

Net words - Creating High Impact Online Copy - Nick Osborne

Web Copy that Sells - Creating Killer Copy Every Time - Maria Veloso

I hope this is of some use to someone.

Rich
SEP Expert and Coach

Let me teach you how to get more online (Free 30 min consultation) http://www.nofussinternetbusiness.com

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Re: Copywriting books , Resources

Postby Paul Edwards on Tue Apr 21, 2009 4:27 pm

Hi Francisco,

Thanks for asking such a great question. I have been so busy trying to learn so many skills that I haven't had the chance to do any real research into Copy Writing.

To date I have only studied Mike Dillard http://intelligent.mlmtrafficformula.com/ who I consider to be one of the best at writing copy. I also get inspiration from other people's emails etc and then try to write my own.

I now have a list of authors to check out.

Good luck with the copy writing

Paul Rowan
Cambridge, England
0044 1223 364989
Have you got an Intelligent One Year Plan?
http://www.IntelligentOneYearPlan.com
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Re: Copywriting books , Resources

Postby Loren Woirhaye on Sat May 02, 2009 6:29 pm

I bought ScribeJuice when it was a desktop application. I think
development of it as a desktop thing failed so they went online
with it. It has some cool features but some of the cool things that
are supposed to work never did on the Desktop version. It may
have improved.

There is no shortcut to learning to write good copy. You must write
constantly to stay sharp.

Studying salesmanship is tremendously helpful for copy, more than
many realize. Brian Tracy, Ben Gay III, Jim Pickens, others.

I've read most of the books mentioned here.

My top 5 are:

"Breakthrough Advertising" Schwartz
"Cash Copy" Jeffrey Lant
"Ca$hvertising" Whitman
"Advertising Secrets of the Written Word" Sugarman
& "How to Write a Good Advertisement" Schwab

Herschell Gordon Lewis deals with very specific problems
in written communication and his stuff is very worthwhile
if you take the craft seriously.
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