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Copywriting books , Resources

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Copywriting books , Resources

Postby Francisco Arache on Fri Jul 25, 2008 8:56 pm

So guys,
How everyone doing today?

I'm curious... what copywriting books and resources can i look at?

I'm putting a list together of the books that I'm buying this month and would like to have suggestions on this field.

Any suggestions?

If is possible list their names , author , rating and / or why you think is a great choice to have in a personal library


Thanks,

Francisco
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Re:Copywriting books , Resources

Postby Tony S on Fri Jul 25, 2008 10:28 pm

Here are books/Authors to study:

1. Dan Kennedy
2. Yanik Silver
3. Gary Halbert-- theGaryHalbertLetter.com (free)
4. John Carlton
5. Gary Bencivenga-- BencivengaBullets.com (free), I think his seminar was about $5k. And if I remember correctly, I think someone mentioned Mike D. had some of his materials

Books: Scientific Advertising, Ad Magic by Brian Keith Voiles, Advertising Secrets Of The Written Word by Joe Sugarman, and Tested Advertising Methods by John Caples.

There are alot more. I will tell you this though, the more you study and the more your copy skills improve, the more "addicted" you'll become to learning/writing copy. So be careful...

B)

ps- I've checked out Ben Settle's blog. It's good info there as well. Also, study Mike D. Example- BBR re-launch.

I hope this helps...

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Re:Copywriting books , Resources

Postby Tony S on Fri Jul 25, 2008 10:32 pm

oh yeah, I forgot. Copywriter's Guild that's being offered as an upsell for the BBR course. If you haven't got it yet, go buy it now!

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Re:Copywriting books , Resources

Postby Michael Wilson on Thu Aug 07, 2008 10:00 pm

My favorite online resources are:

Copyblogger
http://www.copyblogger.com/

and

The Total Package
http://www.makepeacetotalpackage.com/

Totally loaded with valuable content, and totally free.

Post edited by: mwilson51, at: 2008/08/07 23:00
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Re:Copywriting books , Resources

Postby susan coils on Tue Aug 12, 2008 10:50 am

I'm finding my best copywriting tips coming from e-mails and newsletters. If you read through some of Mike's mails, that is some awesome copywriting right there. And you get it free, just for being on his list! :laugh:

Too often, most people don't read their emails fully. But there are some great nuggets to be learned in there.
Okay, I finally opened up.

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Re: Copywriting books , Resources

Postby Jeff Atherton on Fri Aug 22, 2008 12:34 pm

Francisco,

that first reply had some good recommendations. I would also suggest Joe Vitale's Hypnotic writing as another good one.

Blue Skies,
Jeff
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Re: Copywriting books , Resources

Postby Dr . Roger Moore on Thu Sep 25, 2008 5:17 pm

Also I did not see any of these listed:

John Forde
Nick Usborne

These are both top Internet Copy Writers:

Check them out!

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Re: Copywriting books , Resources

Postby Raymond Fong on Thu Sep 25, 2008 6:47 pm

I'll also add Eugen Schwartz's "Breakthrough Advertising". At $100, it's a bargain.

Raymond Fong
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Re: Copywriting books , Resources

Postby Ben Settle on Fri Sep 26, 2008 3:11 pm

Raymond, I have to second your Breakthrough Advertising pick.

Everything you need to write blockbuster ads is in that book (right in chapter one, actually. And chapter 7 is pure gold).

Nothing else I've seen (yet, at least) gets as deep into the subject.

Only drawback is it takes most people several readings to absorb even 1/4 of the concepts.

So definitely not for the casual reader...

Ben
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Re: Copywriting books , Resources

Postby Raymond Fong on Fri Sep 26, 2008 5:45 pm

Agreed, it almost reads like a textbook... was it a textbook at one point?

I'll second the plug for your copywriting grabbag for the beginners :)
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