And even when I get to know someone here on BN and other places, and we got to know each other well - that I outsource to them. Because I know them, I seen I can trust the person, they've shown professionalism, they got the skill, they are reliable and they keep their word.
I don't put too much emphasis personally on thinking that our own 'personal' touch is doing ALL the work ourselves. That I feel is a misconception and it is not personal branding.
If we look at Richard Brandson for example, you don't see him doing all the work when...his business grew. He understood it needs a team.
What he did is get good at marketing by putting his face out in the world by doing crazy stuff like ballon expedition, like racing expeditions, etc etc and he gets the media involved showing his face as the...
Fun, adventureous kind of guy. Fresh etc.
Outsourcing is smart way of doing business and as one's own business grows, you're going to need to choose what you really love to do in the business, and outsource the rest for productivity.
And doing so, by making sure the person doesn't just have the skill - but also, they are align with your terms, your values e.g. reliable, on time, consistent, delivers and so on.
Personal Branding doesn't mean doing everything.
It means...
It's "what people say about us, when we are not in the room, not on the forum, not on facebook, not in the network meetings, etc."
What do they talk about?
- Their experience with...
- Quality of product.
-Quality of service
- The experience of being on phone with your company or you.
- The follow up.
- The refund
etc.
The experience. So we need to distance ourselves from the misconceptions of what many have thought personal branding is - and try and kill ourselves by doing everything, because we think everything needs our personal touch.
The personal touch is about crafting of our message.
Revealing the benefits, the vision, our own values, our terms, running through everything and consistently so it is EASY for the potential customers and existing customers to remember..
- What is your offer.
- What it's benefits.
- Who else is using your stuff.
The story + Benefits of skill or product = the Brand.
So don't fall for the "to give your voice, personal touch, in ALL you do."
It ain't going to happen and from my personal experience, when you're business grows, to go and do everything.
You haven't a chance to do everything. It needs one to lead the business, connect with people of specialised skills, develop a team and outsource or...build an internal team.
At the start, sure, we may do everything ourselves but as it grows, it's a different story.
Adam Taha
