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[Steven Downward Contribution Level: 1]

Putting up a title that jumps out in the faces of people is a big way to get people to look. If someone thinks that you are wrong or that you are full of crap, there is a better chance that they will take a look. Think about it. If someone put up an article talking about "how a MCDonalds burger helps you to fight off cancer", people are probably going to look at it because it is such a departure from what people believe.

It's the power of getting into someones beliefs and messing them up. So cool.

[Brian Dudley Contribution Level: 1]

If I can't concieve it I won't believe it. If your subconscious mind is the decision maker based on stored responses. I love a tactic that is taught by Tom "Big Al" Schreiter. Fact, Fact, New Bit of information.

For example when people hear the word Network Marketing they immediately bring to their mind a stored response. However if you present 2 facts in front of a new idea the subconcious mind takes the new fact as a truth because the first 2 are.
{Example: Our country is struggling today. (Fact 1) More people are losing jobs and incomes are being decreased. (Fact 2) Network Marketing is a solution for our country. (New bit of information)

Try this. Tell one person your new idea only without the 2 facts and see how they respond. Now on another person add 2 proven facts then your new idea and see the difference in response.

[A.J. and Taralee Bernier Company: Yoli Blast Cap Technology Contribution Level: 3]

I think this is very true and i think it will help my business.

Those of us fammiliar with the Project PPC Domination and Carbon Copy Pro can see this in action.

The Coffee House Letter is a little harder to show so but those who have seen it will see the comparison.

But PPC Domination sales letter is easily findable.

The headline simply reads "Ever wish you new how to use google adwords but always thought it was too hard"
Then brings you through the process of "sellucation". Then provides the solution to the above problem.
Project PPC Domination

Building on a budget reveals that as well.Building On a Budget

also get any Dan Kennedy direct mail piece it will do the same.

[Betsy Shulman Contribution Level: 2]

Hi Raymond, thanks for sharing!

This headline is certainly catchy, isn't it? Does it's job by going counter to what we would generally think, so it's its own example of a great headline. It has a definite hook, and it has a targeted audience (other marketing copywriters) and it makes you stop and go "what's up with that?" Something just a bit sensational about it.

Any claim that's overused and too fantastic to be true will get old fast. Anything that spills the beans and does nothing more to hook the reader will not get read. What's great about this headline is that it's just different enough to make us all stop and think. That's what makes a great headline. It promises more information. It certainly has spawned a lively exchange among Better Networkers!

Betsy

[Tomo Albanese Contribution Level: 1]

Great Points! The Headline certainly caught my eye, lol.

Of course, the deeper truth about writing sales copy is that there comes a point where you should break ALL the rules. Sometimes, your headline shouldn't be your best, sometimes your headline should state your biggest benefit, and sometimes your headline should be something shiny that catches the attention of every squirrel in your readership wondering, "What the heck is that guy talking about?"

There are no rules.

There are only guidelines that you can follow.

The honest truth is that the best copy in the world wasn't written with tricks and techniques, bolstered by every rule in the book. The BEST COPY IN THE WORLD... its the copy that connects your reader and moves them. Its the copy that your reader has become emotionally invested in. When you can accomplish that, you're free to throw the rule book out the window!

[Raymond Carnac Contribution Level: 1]

Creating an eye-catching headline is important but it should not contain fraudulent claims. You should mold your headlines according to the facts provided within your content. Because once that they found out that you are just making stories to get noticed, you’ll lose your credibility and no one will believe you next time.

[Lawrence Bergfeld Contribution Level: 1]

A good headline would be this!!

Grandmother loses 40 pounds in limbo contest and is as skinny as a pretzel just like her granddaughter!!

Lawrence Bergfeld

Learn How To Think Critically
Lawrence Bergfeld
917-399-6207
http://lpb30.bigmlmtruths.com/?mad=47717