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[Josh Thomas Contribution Level: 3]

Hey Folks, Thought I might start up a discussion
here on a sort of specific topic within PPC for
Magnetic Sponsoring.

There are basically two ways you can promote
MS. Once you create your own capture page...

1. send them to the free video page
2. send them to the sales letter.

Most of my sales have come from sending the prospects
directly to the sales letter. When I sent them to the
free videos page, my sales all but vanished. I am thinking
that this will even out as Mike continues to softsell with
his emails, but it will take time to see those results.

For now, I have returned to sending them directly to the
sales letter so I can recoup some of my costs while I wait
for those backend sales to come.

Does anyone have an opinion either way?
What has worked best for you?

[Leonardo Saraceni Contribution Level: 3]

Hi Josh,

thought you should Mike mentioned you on his last email - congrats! I see that you're adding a lot of value to the community, you deserve the recognition.

Regarding your discussion, there's no doubt: if you have your capture page up, you're already pre-selling them, and the natural step would be to present them the sales letter.

Also, I would imagine that having two opt-in forms back to back would drastically reduce not only sales, but sign-ups as well.

Leo Saraceni

P.S - they can always get the free videos once they bought the course

[Sven Kaven Contribution Level: 1]

Hi Josh,

Great advice, thanks for that.

I have been PPC advertising for Mike's MS course as well and have had very little success with the free video approach. So, I am going to change that strategy right now and see what results I am going to get by going straight for the sales letter.

Very valuable thought.

Best to you.

Sven

[Danielle Brown Contribution Level: 1]

Hello,
I'm having a problem with conversions with 2 products that I'm trying to promote. The first is PPC Domination I am using the video link.
Dominate PPC Marketing See How 2 People Got 2,400 Leads
In 30 Days.Free Access Videos Here.
http://www.ppcdominate.com-link.us
I've change this ad 4 different times with CTR between 1to 4% on different keywords.
Any Suggestions

[Josh Thomas Contribution Level: 3]

Hey Danielle,
PPC Domination is a great course, but it is expensive.
Not as many people are willing to pop $500 on training,
whereas the pool of people who would spend $39.95 is
much larger.

Your CTR isn't terrible by any means. I consider anything
above 2.5% to be relatively effective. When it drops below
that, I usually change something. Now, if you are just promoting
the affiliate link, this may be your problem. You will need
your own capture page and your own domain. If you have
done that, then just be patient, it is much tougher to market
a $500 product.

BTW, I checked your link and it doesn't seem to work.
Take a look at that first.

For the free videos...
Measure the actual opt-in rate for folks once they
get to your page. For me, anything over 5% is pretty decent
and 10% is awesome. My stuff hovers around 6.5%-7% conversion
rate. Not too bad, but room to grow. The thing to understand about
PPC is that it is a single digits game. If you're getting 10% or more
on anything you're doing, then it's time to design your own course
and make money off teaching people how you do it.

Realistically, 5% CTR or conversions is pretty darn good.

Make sure your site is active before anything else.

[Kurt Henninger Company: Shaklee Corporation Contribution Level: 5]

Josh,

This is exactly what I do and works quite well:

On my thank you page, I "direct" people to click on another link which takes them to the opt-in page for MS.

For me, "using" MS and looking at is as strictly an affiliate training program has worked best, and works quite well with PPC. Its just one affiliate program that I use to provide value to people on my list.

I thought alot about this and how the flow of this goes and came to the following conclusion. The free videos are extremely well tuned to pre-sell the MS course itself.

I've even done a bit of testing recently on how this works. While this strategy reduces the number of immediate sales.....in the end, I am selling me and my system, not MS.

Again, its about what works for you and your purposes. By all means, test it out and come up with your own conclusions. That is the great thing about PPC....you can test very quickly.

If your purpose with PPC is to sell MS courses, by all means set-up your landing pages to pre-sell the MS course, or look at a different strategy.

Equally as important is that it gets those who have opted into the MS auto-responder series.......well...for lack of a better term....on the follow-up emails from MS.

I've found that I've had several people who have opted out my own auto-responder sequence ....make big purchases from MS simply because I had "used" MS to follow up with them on my behalf in this manner.

I can specifically remember one instance where quite a large chunk people who were on the MS follow-email series ended up purchasing within 24 hours after one of Mike's "rants" that were sent out.

Its a bit of a pain to track sales down to the keyword level in this manner, especially when you get in to the hundreds or thousands of keywords, but its worth the effort.

You really have to track your sales down to the individual keyword level when using PPC....can't emphasize that enough.

Anyway, that is how I like to "use" MS as a part of my funded proposal.

I talked a little bit about this on another post on here in BN and how I look at MS from strictly an affiliate marketing perspective.

http://www.betternetworker.com/forums/affiliate-training-f68/ms-affiliate-best-practices-t15815.html

Hope that helps.