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[Jerome Ratliff Company: Nu Skin Enterprises Contribution Level: 4]

What has worked for me when I encountered this problem as it had to do a lot with... "Is there a good consistent flow?"

Does your keywords relate to your ad and does your ad flow to landing page?

For example, if you're doing a keyword term of "vitamin supplements", does your keyword trigger your ad? Also, when someone clicks on your ad, it must have some information on vitamin supplements in some fashion on your landing page. One way you can ensure there is, is to check your website and make sure there is plenty of information on the landing page about vitamin supplements. This is what I call "flowing content".

There could certainly be more reasons, but if this isn't set, this WILL affect your quality score and a great place to start.

Good luck.

Jerome Ratliff