Forums

Google Adwords - quality score...

Get your questions answered regarding the powerful training available within the Magnetic Sponsoring course by Mike Dillard

Moderator: admin

Google Adwords - quality score...

Postby Marianna Guenther on Fri Jun 05, 2009 2:53 pm

Hello,

I am very new to all this affiliate/network marketing stuff.

But I must be completely stupid as I can’t get Google AdWords work for me. I have Magnetic Sponsoring and also Perry’s Ultimate guide.

Soo…. please help me! I am having my affiliate link masked, so that’s seam to be working. The problem is my keywords quality score. I matched ad text with key words and the content of the capture page. BUT my quality score is still 1/10 so Google is not even showing my ads. I have no impressions.

I was really hoping to get success first with Magnetic Sponsoring capture page first before I tried to create/have created my own.

How do I improve my quality score? Is the only answer to have my own capture page?

Thanks a lot,
Marianna

Marianna Guenther
Contribution Level: 1
 
Posts: 12
Joined: Fri Jun 05, 2009 1:59 pm

Re: Google Adwords - quality score...

Postby James Hagarty on Fri Jun 05, 2009 3:10 pm

Hi Marianna -

Google does not like affiliate sites.

You need to have a website that you own the domain name and that is hosted.

It is relatively easy to set up your own capture page using aWeber or some other system.

Good luck!

James Hagarty
Dover, DE
Follow me on Twitter @JWHagarty
Check out My Success Blog
Join Our Facebook Group "D.A.B.A. Cash Flow Solutions"
---
"Every person is self-made, but only the successful are willing to admit it." -- Michael LeBouef
User avatar
James Hagarty
Contribution Level: 2
 
Posts: 14
Joined: Fri Apr 03, 2009 12:53 pm

Re: Google Adwords - quality score...

Postby Lawrence Tam on Fri Jun 05, 2009 7:51 pm

as stated you need to not mask and there is a reason.

Google is told to go to a website. It's blank. Nothing is really parked there. so google instead gets forwarded to your magnetic sponsoring capture page.

You could help it by buying your own domain and hosting but you can't really do that with the magnetic sponsoring capture page.

So what is the next step? Create your own magnetic sponsoring capture page or have one that it's based on it.

You can also increase your relevancy by backlinks that are relevant to your keyword. If your keyword is say Avon. You better have Avon some where on your site. Magnetic Sponsoring will NOT so your stuck. So build your own or have a marketing system that does so. Then fill that capture site will more relevant rich backlinks to Avon and your score will go up.

When they say laser target, it starts at the ad -> capture page -> backlinks -> CTR.

Keep reading the definitive guide to perry marshall and you will see the light to a better score.

Get with a mentor and learn quickly before you get slapped with the "adwords newbie tax".
Engineering Your Success,
Lawrence Tam

600+ live students ate up my information on generating traffic for FREE.

My free 7 day Internet Lead Generation bootcamp that helped me generate over 1,500 leads in a month part time.
User avatar
Lawrence Tam
Company: Numis Network
Contribution Level: 3
 
Posts: 299
Joined: Fri Aug 01, 2008 12:34 pm

Re: Google Adwords - quality score...

Postby Kurt Henninger on Sun Jun 07, 2009 3:18 pm

For a long term strategy, yes, I recommend you use your own capture page, specifically if you are going to use Google Search exclusively.

You have much more control over your costs and quality score this way.

The content network is much more forgiving in terms of quality scorers however.

In the short term, the biggest thing you can affect to help your quality score is to raise your Click Through Rate. You can do this by writing better ads......always be split testing the ads and working on improving your control ad.
User avatar
Kurt Henninger
Company: Shaklee Corporation
Contribution Level: 5
 
Posts: 563
Joined: Thu Aug 14, 2008 5:07 pm

Re: Google Adwords - quality score...

Postby Francisco Rospigliosi on Wed Jun 10, 2009 4:54 pm

You must have your own landing page....

In the google search box, type GDI (for global domains international)....just click on one of the google ads promoting the biz, and you will be linked to the affiliate site...

The difference?? They have their own domain and can promote their affiliate opportunity using Adwords....

Regards,
Francisco
User avatar
Francisco Rospigliosi
Company: Evolv Health, LLC
Contribution Level: 1
 
Posts: 2
Joined: Fri Nov 14, 2008 11:41 am

Re: Google Adwords - quality score...

Postby Marianna Guenther on Wed Jul 08, 2009 8:15 pm

Thank you all so much for your help. So it took me a month to figure out how to put together my own capture page. I will give Google another try.
To Your Success,
Marianna Guenther

Want Online MLM Success? Pick up Your 7 Days to MLM Success Online
with Ultimate MLM Design

Marianna Guenther
Contribution Level: 1
 
Posts: 12
Joined: Fri Jun 05, 2009 1:59 pm

Re: Google Adwords - quality score...

Postby Richard Bravo on Thu Jul 09, 2009 1:22 am

JWHagarty wrote:Google does not like affiliate sites.

Sorry James, but that just isn't true on any level. In fact I've made a pretty darn god living over the last ten years being an affiliate (10 years, full time, no job), to the tune of over $1 million in sales per year from 2004-2008 just in the travel industry alone using google adwords for 85%+ of our traffic.

*Directly from Adwords Help Center:
What should I know as an affiliate advertiser?
The AdWords account of an affiliate is no different from any other AdWords account -- your account follows the same rules (such as billing process, cost, and policy guidelines) as all other AdWords accounts. We recommend that you familiarize yourself with Google's URL policy which affects many affiliates, and then browse or search the AdWords Help Center for answers to your AdWords account questions.


What google DOESNT like is IGNORANT affiliates that do not take the time to learn the game. And they hand down their wrath with furious might on those who fail to do so. The game has simply gotten harder to play, and for good reason, but it's still just a game with rules that can be played by anyone willing to learn HOW to play.

So while it may be HARDER today, especially with direct linking, it is still a very lucrative business model for those who learn the rules and play the game well.

In FACT if you go to google and do a search for something popular in the internet marketing realm, or any niche that has something to sell for that matter, I'm sure it wouldn't take but a few seconds to find 100's of direct linking campaigns. It just requires that the affiliate doing so, be a little more savvy than the average bear.

But I will agree, that having your own domain and your own landing page is the EASIER route to take when trying to appease the google elves.

Now what does happen quite often, which most people really aren't aware of is that a "merchant's" landing page or site can get "google slapped." That's right. It's not just for advertisers any more. I have had numerous campaigns that no matter what I did the QS was lousy. After extensive research and talking with other full timers it became evident that google slaps merchants too, and if you try to build a campaign around their landing pages, it's just not going to work. Which is my guess for the 1/10 QS since it is not your website Marianna.

Another thing you also have to take into consideration Marianna, is the "double serving rule."
Simply stated...

What is Google's affiliate auction policy?
(Adwords URL Policy mentioned in the above quote, taken directly from Help Center.)
We'll only display one ad per search query for advertisers sharing the same top-level domain in the display URL. This means that if you're an affiliate advertiser, your ad may not show for a query because another affiliate or the website that runs the affiliate program also has ads using the same (or a similar) domain in the display URL.


Also, your site shouldn't mirror (be similar or nearly identical to) your parent company's or another advertiser's site. Google won't show multiple ads for identical or similar landing pages at the same time. This means that if another advertiser's ad leads to a landing page that's similar to yours, and his keyword has a higher Ad Rank, his ad will show instead of yours.


So those 2 things should be kept in mind when you create your campaign.
How do you get around it?

1. Outbid your competitor. Not recommended. This can lead to a nasty and costly bidding war.
2. Build your own landing page. This is the choice of the pros if a direct linking campaign is out of the picture.

Now to caveat ALL OF THAT.... anyone who's been in the biz for awhile will tell you, google is terrible at following their own guidelines. I could take you online right now and find 50 advertisers in less than 5 minutes that are getting away with all sorts of stuff that is "technically" against the rules.

iFrames suposedly are against the guidelines.... these are used all day long by 100's of affiliates.
Masking.... again a no-no, but it gets used all day.
Double Serving?....... yep you guessed it. I've seen google, on more occasions than I can recall show 2 ads on the same page with the exact same display URL for the same product from 2 different affiliates.

But everyone knows google never plays by the rules; especially their own.

So here is what I recommend you do.... If you really want to make a run at the whole affiliate marketing, make money online business model, you're going to need some tools.

First, get a copy of Chris Carpenter's Google Cash Course
This is the book that rocked the industry back in 2003 and it is still a "Must Have" for anyone serious about making money online with any business if you plan to use google to do it.

Secondly, if you really want to take your marketing to a whole other level, you need to use Affiliate Prophet. Hands down there's nothing on the market that I've seen or used that even comes close to this software. You can read my post on the subject here in the forums by clicking here.

But the short of it is this... I can have an entire "self hosted" landing page with keyword level tracking setup, in less than 10 minutes using this software. And using the strategies in Google Cash, I have my Adwords campaigns setup for maximum profitability.

For Example:
My last campaign had 7 10/10 QS adgroups and the remaining were all 7/10. And these were not obscure longtail keywords. I'm talking about "2-3 word" phrases with in excess of 350,000 monthly search volume each.

Good luck in your ventures Marianna, hopefully that all adds some value to your search and helps you in some way. ~ Richard


PS:
If anyone is asking... YES the links are affiliate links for the products mentioned.
YES... I AM an affiliate marketer and that is how I pay my bills. Go figure huh?

But none the less, the advice I give out is based on personal experience and my own results. You have to do what is right for you, and I am only here to help provide insight in hopes that it helps you some how. And what works for me in this case is the products and strategies I mentioned.
Tired of struggling? Maybe It's Time For a Change...
Create a residual income of $100k+ within 12-15 months
with a simple system and the support you need ➠ Learn More
Image
User avatar
Richard Bravo
Company: Life Force International
Contribution Level: 9
 
Posts: 2327
Joined: Thu Feb 26, 2009 2:00 am

Re: Google Adwords - quality score...

Postby Lawrence Tam on Mon Jul 13, 2009 9:58 am

If it hasn't been stated before.

You put your magnetic sponsoring capture page on google.

Leads come into the magnetic sponsoring capture page
Leads are then locked into the magnetic sponsoring autoresponder

You call these leads

At what point are these leads in your OWN autoreponder?

you guessed it, they aren't.

So during your call you ask them to be put on your own autoresonder.

Question...


1) What do you think the opt in rate is for a lead that goes into the Magnetic Sponsoring capture page then having to OPT in again to your own?
2) What do you think the rate is for those leads to actually put their phone number down or answer it?

Look, if you don't know the answer to this I'll shed some light.

Your going to have a huge drop off of leads coming from magnetic sponsoring going to your own. You can only e-mail these leads 1 time since they did NOT opt into your own capture page.

You better hope they get on the phone and know who you are and accept your email to get on your list.

Start correctly from day one. Build your own list and use magnet sponsoring as it should be used.. As a training tool for those ALREADY ON YOUR LIST.

If your going to google ppc route, good luck with that. Spend $10/lead only to find out that you have a 50% conversion from magnetic sponsoring lead to your own list. that makes it $20/lead.

What is your conversion from lead to average sale?

I hope you have your metrics correctly before you start throwing down $500+/month on ppc
Engineering Your Success,
Lawrence Tam

600+ live students ate up my information on generating traffic for FREE.

My free 7 day Internet Lead Generation bootcamp that helped me generate over 1,500 leads in a month part time.
User avatar
Lawrence Tam
Company: Numis Network
Contribution Level: 3
 
Posts: 299
Joined: Fri Aug 01, 2008 12:34 pm

Re: Google Adwords - quality score...

Postby Marianna Guenther on Wed Jul 22, 2009 8:32 am

OK, so I have my own capture page as all of you recommended...BUT...my quality score still sucks! It seams that Google still doesn't like my landing page...Seriously, I have the same keywords on my landing page as in the ad text...I have a link from my capture page to my blog where I have articles on the topic relating to my ad,...Seriously, I am ready to give up on Google. What am I missing? What is the secret?
Thanks!
Marianna Guenther
To Your Success,
Marianna Guenther

Want Online MLM Success? Pick up Your 7 Days to MLM Success Online
with Ultimate MLM Design

Marianna Guenther
Contribution Level: 1
 
Posts: 12
Joined: Fri Jun 05, 2009 1:59 pm

Re: Google Adwords - quality score...

Postby Richard Bravo on Wed Jul 22, 2009 11:29 am

Marianna,

Short and simple....
Take the url of your landing page and enter it into the Google keyword tool using the "website content" seach function. Click "get keyword ideas"

Now look at the results and look at the keywords you are bidding on.... do they match?

There are several other things to look at, if you need more help email me:
"richardbravoonline {@} gmail dot com"
Tired of struggling? Maybe It's Time For a Change...
Create a residual income of $100k+ within 12-15 months
with a simple system and the support you need ➠ Learn More
Image
User avatar
Richard Bravo
Company: Life Force International
Contribution Level: 9
 
Posts: 2327
Joined: Thu Feb 26, 2009 2:00 am

Next

Return to Magnetic Sponsoring Course

Who is online

Users browsing this forum: No registered users and 1 guest