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How to speak to your leads

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How to speak to your leads

Postby James Hannan on Mon Oct 20, 2008 11:12 pm

Hi Everyone

one of the most amazing things I have ever noticed with people getting started in business for themselves is they forget the simplest of all strategies in making money and that is building a relationship.

Mike and every key leader around the world that I know will always teach that relationships are key, but the question that will always come up is that on "HOW do I build that relationship, especially in this forum when I am only going to speak to the person possibly once?"

If you use the process I outline below you will have an open door to come back to them time and again and even get them to subscribe to your ezine or join your business.

It all comes down to TRUST. You may know that trust can be obtained quite quickly if the person you are speaking to feels as though you "TRULY CARE".

After 10 years of working in the Home Based Business Industry, holding training seminars in 5 countries and an organsiation in 12 countries I have found that it is always the same. People forget to be themselves.

I read this quote once and it has stuck with me:
"All things being equal people always deal with people they like, all things not being equal people will still deal with people they like"

So how do you get people to like you and then trust you? Yes it is a process...

Well there are a few very simple things you can do and learn that will give you amazing results and they won't even cost you a cent. Follow these principles:

Before you even pick up the phone:
1. Make sure that all distractions are taken care of, including emails, phones, children etc. All of these are a distraction and will draw your attention away from the person you are going to be speaking to.

2. Smile :D I know this sounds funny however when you smile on the phone it does a couple of different things. First it puts you in a better frame of mind and second the person on the other end of the phone can feel it.

3. Make a decision that you like this person before you even speak to them and no matter what don't allow yourself to fall into judgment about them even if the call goes south. Remember that you are the person that has control over your emotions not some other person or outcome. As a professional when you can control your "personal state" you can control any situation, you will be the one that walks into the room and immediately you will know that you control the atmosphere. (I train a lot on this)

On the phone:
1. Learn a process called FORM. Now for those of you that have been around for a while, you will know this but for those that have not you will find this VERY BENEFICIAL. You will use it in every part of your life. It will help you in your personal relationships, your job and of course your business. These processes I recommend you spend some time working on.

DO NOT OVERLOOK THIS PROCESS IF YOU DO IT COULD COST YOU THOUSANDS...

FORM is an acronym and it stands for:
F = Family
O = Occupation
R = Recreation
M = Message (some people make M mean: Money or Motivation but for this purpose lets call it Message)

So what do you do with FORM?
Well you write down at least 10 questions on each letter that you can ask around that subject.

Example: for F (Family): Are you married, do you have kids, how long have you been married, how old are you children, what school do they go to, is it a good school. Working so long do you get to spend all the time you want to with them, where did you grow up etc etc etc

Now do this for each letter.

When you call the person you now have questions to ask and you are able to find a little about them.

What is the purpose of all these questions?
Well you are looking for a few different things:

1. You are looking for their strengths, the things they like the things they don't like, where they have need at the moment and how you can help them plus and very importantly you are finding out their personality type (but more on this another time).

2. You are creating what I call "An Eager Want". This is their personal need that sometimes gets covered over by the affairs of life. You are creating in them a realization that they need to get serious with their business as they have things in their life that need change...

3. You are building a Relationship. You see when the conversation focuses on them it shows that you are more interested in them than yourself. Let’s face it. What is the most important thing that we ALL want to speak about? It's ourselves isn't it!

Some good friends of mine, Brett & Deb Parker (major six figure income earners in our team) are amazing at this process. They are so good that they do it with out even knowing it. They are what we would call an "Unconscious Competent". People join them in thier business not because the product is so good but because of HOW they make them FEEL.

They are some of the top enrollers in the world.

Something to be careful of.
When you first start this process it can come across as though it is an interrogation so practice practice practice. I practiced on my children’s toys. (They all signed up ;) ) Learning this process how allowed me to make over 1 million dollars so I can't emphasis it enough.

Obviously a conversation is a two way street, make sure that you are allowing the other person to speak more than yourself.

If you use the FORM principle you will make new friends, build deeper relationships and make more money.

Keep an eye out for a bunch of articles I will be writing over the next few weeks that will help you

Remember that this type of information will only make you money if you put it into practice.

God Bless

James Hannan
http://www.workfromhomeaustralia.com
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Re: How to speak to your leads

Postby Lisa Willard on Tue Oct 21, 2008 8:04 am

James,

Good stuff here. I recently went through Tim Sales' Professional Inviter. He teaches a very similar method. And once again, it's all about the prospect. Greet, Qualify and then invite.

Asking questions and really getting to the root of why your prospect needs you and your business. We are solution providers. Provide solutions and show value and you have the basis for the start of a relationship.
BELIEVE Success!

Lisa Willard
Network Marketing Success


My Training Blog
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Re: How to speak to your leads

Postby Raymond Hollohan on Tue Oct 21, 2008 8:32 am

Great stuff that alot of us need to hear.I like the FORM.
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Re: How to speak to your leads

Postby Bogdan-Teodor Batar on Tue Oct 21, 2008 9:01 am

Very good stuff! Thank you for this information.
I have recently attended a presentation for the business I'm into and they taught us exactly the same things about F.O.R.M.
Still, on the internet, many times I see on various forums and website that: "the network marketing as you know it is dead!" and they all meant that one should be doing Internet Marketing and they would never have to speak to any prospects or leads.

I am from Romania and here, the "traditional" ways of doing business in a network marketing company - contacting "warm" market and so on, still works very much because people are not so confident in strangers. So I guess that is why F.O.R.M. is such a good tool to do business in this industry.
How do you comment the "network marketing as you know it is dead" statement?

Bogdan
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Re: How to speak to your leads

Postby James Hannan on Tue Oct 21, 2008 6:12 pm

Hi

I guess I need to make things very clear. I get very dissapointed when I hear people saying that the traditional way of building a MLM business is dead. It could not be further from the truth if anything it is on the rise. What is being traineda round the world now by some very professional people is that we can be "professional" in building this type of business and through developing Posture and the FORM skills you will be able to build a huge business.

What I love about this process of using the internet is that we can now incorporate both offline and online strategies in this type of business.

My business grows some months by offline strategies (just speakiong to people) by almost 600 people. NOT one of them are using online marketing.

So as you can see the "old way" is still working but more professionally. We are now combining BOTH to get an even more powerful response

James
www.workfromhomeaustralia.com
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Re: How to speak to your leads

Postby Greg Martin on Tue Oct 21, 2008 6:51 pm

James,

Well done. It's great to see you are teaching Dani Johnsons FORM process.

I have been online for some time and and been around the industry for many years, one thing I can say is that the old school way of building MLM is really dead. Just the fact that we now use websites, email, online video, chat, conferrence calls online, auotresponders, community websites like Better Networker, Blogs, Twitter, video sharing sites, webcams and whatever else you can name indicates that it is in fact dead. Would you like to go back to the Amway method right now? I mean you can't even begin to compare that to what we have available these days.

When people talk about the old way being dead what I often hear them qualify that with is that the only way to attract leads to your business is on the internet from people who are already online. I think people are really missing the big picture with that.

My belief is that the biggest opportunities now are in the offline world and that by using a combination of the internet and also normal business marketing channels you can reach people who are offline and bring them online. Which is exactly the strategy that we are incorporating right now.

Use websites, email, video... the whole lot, and reach out to those that are considered offline but are looking for opportunity. It has been my belief for many years (since I started reading Kiyosaki back in 2000) that as this financial crisis looms larger and traditional businesses begin to fail, that people all over the world will begin to look for opportunity and the first place they will look is on the internet. So before they get onto the net, reach out to them first... flyers, advertising, networking, events etc, and bring them online through your websites and create relationships with them online using emails and video and all other Web 2.0 techniques.

Hope all is well James, you may remember me from some of the Gold Coast meetings as well as Dream Centre.

Cheers mate...
Regards
Greg Martin
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Re: How to speak to your leads

Postby Jon Kaufman on Sat Oct 25, 2008 11:34 am

Great advice and wonderful information. The FORM approach is a perfect way to learn to build relationships and become confident talking with new people. That is often not a skill most people have naturally...it is learned. Keep practicing and these types of techniques soon just become second nature and really help a person grow in all aspects of their life and business.

Remember, you're not getting out of life alive. Make the most of it!

Jon Kaufman
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jon@thewhypro.com
Learn the secret that only 5% of people use...and why those 5% make 10 times more income!

Jon Kaufman

jon@kaufmancomputers.com
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Re: How to speak to your leads

Postby Lahai Sogbandi on Sat Oct 25, 2008 3:15 pm

This training was HUGE! Thank you so very much! I've known about FORM for some time, but I don't believe I've asked more than 1-2 questions per "category". What an awesome way to get our new friends talking more!
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Re: How to speak to your leads

Postby Elwood Crane on Sat Oct 25, 2008 4:16 pm

My friend one of the most valuable lesson stated is to smile when talking to a prospect on the phone. The shape of the mouth when smiling dose something to the voice that helps makes the listener want to hear more. You can take this from and old phone jocky.

Great piece, it contains a lot of sound advise. Thank you for posting it.

Wishing you the best life has to offer.
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Re: How to speak to your leads

Postby marcus ashcraft on Sat Oct 25, 2008 6:32 pm

thanks for the advice. im new in network marketing and alot of things i learned on here are helpful. the form makes it easier for me to handle leads. keep it up
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