Peter,
The best way I have seen, and what works for me is to "lead" your landing page with free information, "how to" info, and yes, you can still incorporate MS as your funded proposal into your own messages.
Some ways that you can introduce your own opportunity is to qualify people as a "second tier" opt-in. Create a sales page about you, your system you use, and how partnering with you can benefit THEM.
I've seen people include a link as a P.S. on their auto-responder series, as a link at the bottom of their training pages if they send people to training pages.
The best is to of course write your own product and highlight you and your system as the solution to someones problem. However, this is a little more of an advanced way to do things.
To answer the question about if any of the MS stuff specifically mentions Mike's opportunity....no it does not, but my understanding is that it originally DID mention his opportunity as part of the
original MS book......again, mentioning him, and his system he used, and how it would benefit the people reading MS.....people paid him to see his opportunity. There are tons of opportunities that work this way today in fact
MS, as it exists today is strictly an affiliate and training program, intended to be generic in nature so that everyone can use it. It does not mention any particular opportunity because.....why would anyone else use it, except his downline then???
So, the formula, lead with free generic info on your landing page, and then build trust, rapport, and value through your training and messages.
If you do that well enough, then people will check out what you specifically have to offer them.
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