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PPC Advertising

Postby Daniel Gebura on Fri Nov 07, 2008 6:45 pm

I have just started promoting Magnetic Sponsoring using Yahoo Sponsored Search PPC program. Have anyone had success promoting MS on PPC?

I'm trying to tune up campaign for the right keywords and test it all a bit.

Any suggestions?

Thanks in advance
Dan
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Daniel Gebura
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Re: PPC Advertising

Postby Jesus Leon on Fri Nov 07, 2008 7:14 pm

Unfortunately, I haven't used PPC to advertise MS. Let us know how it goes. Good Luck
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Re: PPC Advertising

Postby Mark Whitney on Fri Nov 07, 2008 11:07 pm

I believe yahoo has a section to help you pick the best keywords.This site has some info on PPC.Sign up for the newsletter and you will get tips for marketing.I believe they offer free ebooks in their newsletter.
www.ourstupidsite.synthasite.com
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Re: PPC Advertising

Postby Mike Stenger on Tue Nov 11, 2008 6:10 pm

Here's some things that you should keep in mind Daniel.

#1: test, test, test. Don't just throw up an ad and plop down some serious money on it. Google Adwords is better but Yahoo is a close second. Keep your daily budget somewhat low at first to get an idea of how well your ad is converting. If you're not careful, you can lose a lot of money, really quick so test!

#2: Get better at writing copy. That's one of the most powerful things you can do and the better, more persuasive your ad is, the more targeted clicks and sales/leads.

#3: Invest in a really good course on it. I know Mike highly recommends a course by Perry Marshall that you can find in the resources section. It's focused on Adwords which is the better PPC program to use but it's all up to you.

Hope that helps man, wish you much success!
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Re: PPC Advertising

Postby Mike Stenger on Tue Nov 11, 2008 6:15 pm

Of course I forgot two of the most important: Know your competition, analyze what they're doing and target the right keywords.

Google has a keyword research tool and I'm sure Yahoo has one.

If you see someone's ad high up on the page, they're doing something right. There's some free tools to analyze competitors, that's something you can look up in your free time.
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