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[Richard Bowen Contribution Level: 1]

I put this out there (here) with all sincerity: I don't get it.

I'd like some help in understanding it ... because on the one hand, I'm always open to learning better ways. But on the other hand, it seems like - from what I've been reading in these other threads - MS is not clearly explained or (for some reason) easy to understand for more than a few people, and it seems it takes quite a while to understand it let alone succeed with it. And of course, there are quite a number of related expenses (budget programs, traffic generating systems, black-belt Ninja courses and various memberships) to spend a lot of money on along the way.

According to what (little) I understand of MS, it seems like instead of just offering someone my MLM program straightaway, I should first become their "friend" by calling them up, saying "Hi!" to them and - after listening to what they're looking for - offering them MS. And then if they buy, I can assume that we're "friends" and then offer them my MLM program - which they'll be more open to doing because A) we're "friends" now, and B) they've purchased something (MS) which they perceive as having valuable content.

To follow that reasoning and play Devil's Advocate: Wouldn't it be even more effective if, before I befriend them with MS, I first offer them still another product with perceived value, and then offer them MS, and then offer them my MLM program?

And I can't help but wonder, Do biz op seekers really believe that someone marketing on the Internet is truly interested in being "friends", or will they simply see it as conditional "friendship", thinly veiling the hidden agenda of selling them something (whether MS or my program)?

It seems like the MS approach assumes that my MLM program has no perceived value - or at least not as much as MS does - and that people are looking to become my friend in order to buy some other product first.

Why couldn't I be friendly when talking with them, listening to what they are looking for, and sharing with them what my MLM program has to offer (in the context of who they are and what they're looking for)?

And if, as I've read in countless threads on these forums, so many MS people end up with "leads" who are responding to "MS, the Better Mousetrap of Lead Generating Systems" and can't figure out how to convert them, how readily do they really put aside the product or program they want the better-mousetrap leads for and join me in mine? I mean, some will, of course, but then again, won't some join me in my program anyway - without buying MS first?

Like I said, I don't get it. Perhaps it's like a joke: either you get it or you don't. (I hope not.) But it seems odd that it has to be so terribly subjective, if not border-line metaphysical.

Perhaps I should just bow to the genius of Mike Dillard's marketing strategy: getting 1,000s of people to sell their prospects his products... and buy into his various membership programs ... before attempting to offer them yours. If nothing else, I should be able to learn from someone capable of that marketing genius.

I guess what I'm stuck on is, how - exactly - does my selling his product first really make it easier to sell my product (afterward)?

And like more than one person has asked in these various threads: How - exactly - do you convert the MS leads ... how do you inspire them to join you in your program, instead of using MS to attract leads for their own product or program.

I'm afraid the answer is going to be, buy MS.

Thanks, in advance, for your offerings.
Richard

[Joyce Penner Company: Life Force International Contribution Level: 8]

You've hit the nail on the head so it's OK not to get it!
Congratulations. Wow ! I'm impressed.
To your success,
Joyce Penner
www.joycepenner.com

[Marty Baker Contribution Level: 5]

Yah, The answer is to Buy MS.
It is worth every penny.

[Gigi Browne Contribution Level: 1]

Thanks for your post, RB; i'm debating whether to invest in MS, and your post asked the questions I've been asking. Is the course going to teach me how to market my MLM business, or is it designed to make Mike more money by persuading me to spend my energy promoting MS instead of my business?

I spent the past year researching companies and finally found one that fits all of the criteria I've been wanting in a company. So, I'm not interested in an affiliate program - I'm looking for information that will teach me how to market on the web with splash pages; advertising; face book, etc. Because I feel so positive about the company, I"m already approaching my warm market, but also want to expand my approach to also include internet marketing.

My question is simple - will MS teach me how to online marketing skills, or is it simply an affiliate program designed to market MS?

Incidentally, the email said, contact me (Mike) for phone numbers and emails of testimonials. I took him up on this, and essentially, it led me here.

I am seeking phone numbers and emails of those who invested in this program.

It's not so much the money - because the investment, $39.95 is minimum; it's whether the course will provide me with the answers I seek. I've also been receiving emails from Carbon Copy and it seems similiar to this one that the hype seems in the affiliate program, not training one how to use the Internet. Am I correct in this assumption?

Gigi

[Marty Baker Contribution Level: 5]

Spend the Money, if you do not like it send it Back and get your money back it is that simple... We can not tell you any more than the video boot camp series or the sales letter has already told you.

It is a Win Win... It will change your business model... Maybe not the 1st time you read it... I had the book over 7 mths before I took action with it in the right Way...

[Mike Morgan Contribution Level: 4]

...wait til everyone see's this topic. Lol.

I can see why you think that...but then again, after buying Magnetic Sponsoring you'll understand why there's such craze about it.

The overall message is NOT to promote an affiliate program, it's about getting more leads into your business. I'm sure you know this already - People join people, not companies.

I mention in my own product, that people don't care about your comapny or oppotunity........BECAUSE THEY'VE HEARD ABOUT A MILLION COMPANIES AND OPPORTUNITIES! They heard it all before, and they just don't care.

People want to join a system, that is duplicatable for everyone. MS teaches you how to create just that......by branding yourself.

To be honest.....Mike would never publicly admit this, but he basically says it all the time - take MS as an example and recreate what he's done.

If you feel buying MS is ONLY making Mike money, then your clearly looking at this industry the wrong way.

- oh and making friends isn't telling someone "hey, you can make money with company X, just like me. Our comp plan is great, its a ground floor opp, and your life will change if you join under me".

Friends help friends. "Hey man, if you want a fill in the blank capture page I got one for you to use. Everything is in place just like as guru's would create them. What's your email?" - and BTW I've done this here.

I strongly advice you lose the fear of loss mentality and buy Magnetic Sponsoring. Use mylink below if you don't want to give Mike Dillard the whole $37.

[Judy Utley Company: Nu Skin Enterprises Contribution Level: 2]

I use MS as a tool. That's it!

Live long and prosper!


Judy

[Kesha Sowell Contribution Level: 1]

Great response cashattraction!

I'll have to admit it did take me a few reads through MS to "get it".

1. What Mike is hoping is that true leaders will go ahead and take the initiative to offer something of value first...meaning something that will help the network marketer in their biz or endeavor (not just become their friends...I have a lot of those on Facebook, but the people that will listen to me are the ones who perceive me as a leader). You wont be looked at as a leader if you have nothing to offer as help to the networker. People then are naturally attracted to you (read the book).

2. Offering MS to other networkers is a way to have an effective funded proposal that you dont do what so many networkers do and spend themselves dry trying to market before they ever even see a return. If you want you can do your own funded proposal. MS is there for the people that haven't put their own ideas together.

3. I have been INUNDATED by offer for bizops....even on this forum. I looked at none of them. I only read VALUABLE INFORMATION. I'm not saying that each persons opportunity isnt valuable, but I have no interest in them.

4. I've realized that this industry is ever growing, and if I'm going to be able to keep up with the changes of network marketing, I'm going to have to keep learning...which means keep investing $ in myself...which means buying other peoples books, audios, videos, whatever, not just Mike Dillards (unless I have some Eureka moment of my own and write something myself, even then I'll still buy oher peoples products for self learning).

There so much more in the book that I obviously can't post here, but network marketing has changed and if you want better leads and leaders you'll lay down the old way of prospecting, and attract some winners!

JMO!

Kesha Sowell

[Alicia Andersen Contribution Level: 2]

Hi Richard,

This is a completely valid train of thought. And studying MS will answer your questions. But maybe this will offer a shortcut:

Attraction Marketing in this framework means selling something small that's of immediate value to your prospect, then opening a relationship by being a consultant about the product. By doing this, you create trust & likeability, and position yourself as someone who can help them succeed.

It's designed specifically to attract other network marketers, or those looking to get into network marketing. These people are presold on the industry, so a lot of your work is done for you. But the sticking point there is that they don't want to hear about your opportunity, they care about theirs.

So it's all about how to get them to the point where they want to know specifically about YOUR oopportunity. You do this by leading with a product that will help them (and MS has helped a TON of people). How you transition into your opportunity is up to you. What a lot of successful MS advocates have to offer their newbies is their way to bring the opportunity into the conversation. And many don't have to. If you do it right, people are asking you what company you're in. They want to get on the boat with the successful people, who will give them a leg up!

Yes, you can offer your own product, then MS products, then bring it around to the opportunity. That's what the best here do, and it's what MS endorses once you have your feet wet. They 'attract' you not with a replicated sales letter, but with value that's purely their own. It doesn't have to be a book. It can simply be expertise.

A problem comes up with leading with a smaller product. First, a lot of people never follow through to build their business. They just settle for affiliate sales. This is unfortunate, because it leads to 2 things: One, people buy the product but don't get any person-to-person support, and thus are more likely to be disappointed with their results. Two, marketers who target other desperate network marketers JUST to buy the product and have no intention of following up with more value are the bad apples in the barrel.

Of course, ultimately we are all responsible for our success or failure. No one called me up to help answer questions about MS or to suggest ways for me to start. And I was a perfect candidate, because I was brand new to internet marketing and I didn't feel very attached to the company I was with at the time.

The value in MS or Renegade is that if it's done right, the follow up calls continue to provide value and help MS/Renegade work for new people. It's a duplicating cycle of success.

It's not about how your opportunity can speak for itself. If you don't believe its a great value, what are you doing selling it, right? It's about creating an opportunity to have your prospects ask you about your business before you bring it up. That's a captive audience! And captive audiences are the very best kind.

I hope this gives you the answers you need to take a closer look at how Magnetic Sponsoring or Renegade University can work for you.

Best,
Alicia

[Alicia Andersen Contribution Level: 2]

I should add one thing that confuses a lot of people...this approach is not to turn everyone who purchases the book through you into a member of your team. It's to reach those of them who are unhappy in their current situation and willing to look at what you have to offer. Everyone else, you're just offering value to, and the payoff for you is that the money you make as an affiliate offsets your costs to find those people. Make sense?

And yes, Mike Dillard's products do give you the exact formula & tools to marketing on the internet. So does Rendgade Professional. MLM Traffic Formula tells you exactly how Mike does it, exactly.

You don't have to affiliate for these products in order for the concepts to work for you. But it makes it much, much easier, and that's part of what they're offering you.

There's nothing wrong with affiliating. If you've provided something of value, other people should be glad to click on your link as a thank you, and to support the affiliate system. Why should Mike Dillard make all the profit for something that you've advocated? (Wait! That's the principle behind network marketing! ) And he's happy to give you a cut, for the work you've done. It's win-win.