I have had a small epiphany lately... so i thought we could all sound off about this topic.. It's a touchy one for sure but warrants some time and discussion..... and be prepared to bring your results.... I want Back Up!!!!
I believe in the concept of attraction marketing.... I really do.. I believe in providing value and I believe in sharing for the benefit of the community.... However.... the more and more I look around this community, and the more and more I spend time perusing and reading and participating i realize that, On it's own...for the average person... It's just Not Working!!
Maybe that's because most of us just aren't getting it!!! Maybe because it is harder then we realize..
I tend to believe it's the latter and much harder then we like to believe and because we find ourselves "doing things" we pretend that we are being productive when maybe we aren't really productive at all... I have posted a lot of content in this community so I can say with a level of experience that you need to guard your time when you are on sites like these and not because they aren't a goldmine of training and research and learning etc., because they are, but i think some other forms of marketing especially speaking to people and exposing your business must not be forgotten... When was the last time someone contacted you and said what do you do because I might want to join you?? It is very easy yo get lulled into a false sense of Productivity!!!
Let me clarify.... "Attraction Marketing Works" but the benefit for most is very very small when compared to the time commitment one needs to put forth(at least in the beginning)... This is my personal experience and is something newbies are constantly telling me a month, 2 months, 3 months into their attraction marketing campaign... Frustration is just as common as with those that are not using these techniques...
I guess what I am trying to say is Do Attraction Marketing but also do other more traditional forms of marketing because you need both to get off to a flying start....
Attraction Marketing is a skill that must be honed.... and should be a piece of your overall plan and not the total plan...
I think people believe that they can shield themselves from the uncomfortable activities by hiding behind posting and reading and writing.... They feel productive but I wonder if for the most part they are not!
Here is an example.... I have been shopping around for some time for a new company to call my home... during this period of time i concentrated on 100% attraction marketing techniques... and I had very limited results.... I still had positive results and I still recruited people but my progress was slow...... recently I found a business that I could really get behind and feel good about, one that is actually causing me to lose sleep so I decided that i needed to do something more... because my attraction marketing wasn't producing the results I wanted... I needed to up my game but I had been resistant to posting and speaking directly about my business because of what I had been practicing and learning in my attraction marketing campaign... Well... partly because I couldn't help myself and partly because I needed to do 'Something' I started to speak openly about my business and thats when things started to explode for me.... and I mean really explode... for an example in the last 3 days I signed up 8 people into my primary business opportunity...I couldnt have done this if I only practiced attraction marketing... This is causing great momentum and excitement in my group. But once again this explosion is only happening because I am limiting my time with my Attraction Campaign and pursuing some other more traditional and direct practices.
This community is all about learning and sharing and I appreciate being able to share this message. I look forward to feedback and personal experiences...(please don't be hostile.... I am just sharing my thoughts and experiences)
In closing I love and practice Attraction Marketing but i think we all need to loosen up a little about sharing what our specific business is... I am not saying that this community is the place for blatant pitching or spamming but lets not all pretend that we are master marketers and trainers and experts etc.. in hopes of attracting new people.. Go out and share and be proud of what you represent!!
Thank You,
Roger Silen
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ATTRACTION Marketing Killed my business...
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Re: ATTRACTION Marketing Killed my business...
Just wanted to add....
a perfect example of what I am trying to say is most of the Top earners that I know, and I know a lot, did not get to the top by practicing exclusively Attraction Marketing.... They used Paid Advertising Like Pay per Click (PPC) ads that directly pitch their respective businesses or the good ol fashioned phone.....
Cheers I cant wait for the feedbak..
I appreciate all of you
Roger S.
a perfect example of what I am trying to say is most of the Top earners that I know, and I know a lot, did not get to the top by practicing exclusively Attraction Marketing.... They used Paid Advertising Like Pay per Click (PPC) ads that directly pitch their respective businesses or the good ol fashioned phone.....
Cheers I cant wait for the feedbak..
I appreciate all of you
Roger S.
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Roger Silen
Contribution Level: 2 - Posts: 160
- Joined: Mon Oct 08, 2007 6:59 am
Re: ATTRACTION Marketing Killed my business...
I think some folks are getting attraction marketing mixed up with social networking. You join a few sites, and declare yourself a 'leader', hoping that folks will then jump on board with you. Or you start a blog and declare yourself a 'leader', or you put up a Squidoo lens declaring yourself as a 'leader'. Believe me, I've seen this!
Attraction marketing doesn't mean not mentioning your products or your business. it means mentioning them in the right place, at the right time, to the right people.
Take PPC, you can put up ads and generate leads. In fact, if you get Mike's course, you can probably make money while you're doing it. But it is you, that is going to convert those leads into customers. If you aren't as 'attractive' as someone else in your company, then that someone else is going to get the sale! Given a choice who would you rather have as your upline? Mike Dillard, or me? I know who I'd choose.
Attraction marketing doesn't mean not mentioning your products or your business. it means mentioning them in the right place, at the right time, to the right people.
Take PPC, you can put up ads and generate leads. In fact, if you get Mike's course, you can probably make money while you're doing it. But it is you, that is going to convert those leads into customers. If you aren't as 'attractive' as someone else in your company, then that someone else is going to get the sale! Given a choice who would you rather have as your upline? Mike Dillard, or me? I know who I'd choose.
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susan coils
Contribution Level: 4 - Posts: 904
- Joined: Thu Nov 29, 2007 2:13 pm
Re: ATTRACTION Marketing Killed my business...
Hey susan, I would love you as my upline!!.
I know you, i dont know Mike (only what i read). I have spoke with you, and heard the sincerity in your voice when helping and advising in our conversations. So, actually i would much rather you hun.Anyway back to the topic. Attraction marketing remember is just a "Label", it depends on the individual that wears that label as to how they use it!. I am a true believer in being myself, enjoying what i do and simply sharing my happiness with anyone i meet. This doesnt always mean sharing my business by the way. i attract all kinds of people, some of who i really wished i didnt!!, but my point is, YOU are the attraction and if your failing in attraction marketing then you are failing YOU!!.
Point closed.
cheers for listening
gail
I know you, i dont know Mike (only what i read). I have spoke with you, and heard the sincerity in your voice when helping and advising in our conversations. So, actually i would much rather you hun.Anyway back to the topic. Attraction marketing remember is just a "Label", it depends on the individual that wears that label as to how they use it!. I am a true believer in being myself, enjoying what i do and simply sharing my happiness with anyone i meet. This doesnt always mean sharing my business by the way. i attract all kinds of people, some of who i really wished i didnt!!, but my point is, YOU are the attraction and if your failing in attraction marketing then you are failing YOU!!.
Point closed.
cheers for listening
gail
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gail reynolds
Contribution Level: 2 - Posts: 70
- Joined: Tue Dec 09, 2008 8:45 am
Re: ATTRACTION Marketing Killed my business...
I agree with other posters that a person's definition of "attraction marketing" is important.
To me, it means putting the needs of other people first, providing greater value than what I'm charging for, being willing to step out and help someone else whether or not I expect to get anything back, approaching life with an attitude of giving rather than taking, and creating genuine relationships. This is what makes people truly attractive to others, and it can be done in any context. Social media is only one of them.
Lately, I joined my local Chamber of Commerce and have been attending lead share groups and mixers. I'm following the advice of Bob Burg, the author of "Endless Referrals," which I highly recommend to anyone using attraction marketing. Instead of meeting people and jumping to tell them all about my business, I'm asking them pointed questions about theirs and listening very carefully to their answers. I try as much as possible to make the other person the focus of the conversation. BTW, it's working. I've gotten a solid referral from every meeting I've attended so far. This could also be called "Attraction Marketing."
I'm very familiar with the issue of when and how to let people know I'm looking for business partners or customers. It was a sticking point for me, too. It's easy to bend over backwards in the other direction and feel like you can never say anything about your opportunity. Balance, of course, is the answer, but achieving it often takes experience.
Hope this makes sense.
Liz
To me, it means putting the needs of other people first, providing greater value than what I'm charging for, being willing to step out and help someone else whether or not I expect to get anything back, approaching life with an attitude of giving rather than taking, and creating genuine relationships. This is what makes people truly attractive to others, and it can be done in any context. Social media is only one of them.
Lately, I joined my local Chamber of Commerce and have been attending lead share groups and mixers. I'm following the advice of Bob Burg, the author of "Endless Referrals," which I highly recommend to anyone using attraction marketing. Instead of meeting people and jumping to tell them all about my business, I'm asking them pointed questions about theirs and listening very carefully to their answers. I try as much as possible to make the other person the focus of the conversation. BTW, it's working. I've gotten a solid referral from every meeting I've attended so far. This could also be called "Attraction Marketing."
I'm very familiar with the issue of when and how to let people know I'm looking for business partners or customers. It was a sticking point for me, too. It's easy to bend over backwards in the other direction and feel like you can never say anything about your opportunity. Balance, of course, is the answer, but achieving it often takes experience.
Hope this makes sense.
Liz
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Liz Monte
Contribution Level: 2 - Posts: 58
- Joined: Tue Sep 16, 2008 2:56 pm
Re: ATTRACTION Marketing Killed my business...
And by the way, Susan, I agree with Gail -- I'd rather have you as an upline. I feel I know you better.
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Liz Monte
Contribution Level: 2 - Posts: 58
- Joined: Tue Sep 16, 2008 2:56 pm
Re: ATTRACTION Marketing Killed my business...
Hi All,
This is a great topic! I am a newbie and it amazes me how many people are promoting themselves as a leader just because that's what they were told to do! What is their experience? What has worked for them? They have bought into a system and they hope that by promoting themselves on networking sites as a leader, they are going to make money. There are so many of them! How are they going to distinguish themselves? The money isn't going to start rolling in just because they bought a system, unless that system is comprehensive and they learn and practice all aspects of marketing that system and themselves.
They say it takes 6 or 7 times before someone is going to feel comfortable with you and your message. You need a comprehensive marketing plan. The fundamentals still matter!
Mike Dillard doesn't just use one form of marketing. He uses PPC, social networking, and other advertising. He has learned copywriting, so he can effectively communicate his messages. He likely has a plan and is tracking what is working and what is not.
You still need a marketing plan that covers all the bases. You need to learn as much as possible about marketing and advertising and practice it. You need to track what is working and what is not, so you can direct your efforts towards the avenues that are going to work best for you and your business.
It is like anything in life, you get out of something what you put into it. Develop a marketing plan - a living document - that you add to and refine and work on every day. Success will follow!
To your success,
Sherry
This is a great topic! I am a newbie and it amazes me how many people are promoting themselves as a leader just because that's what they were told to do! What is their experience? What has worked for them? They have bought into a system and they hope that by promoting themselves on networking sites as a leader, they are going to make money. There are so many of them! How are they going to distinguish themselves? The money isn't going to start rolling in just because they bought a system, unless that system is comprehensive and they learn and practice all aspects of marketing that system and themselves.
They say it takes 6 or 7 times before someone is going to feel comfortable with you and your message. You need a comprehensive marketing plan. The fundamentals still matter!
Mike Dillard doesn't just use one form of marketing. He uses PPC, social networking, and other advertising. He has learned copywriting, so he can effectively communicate his messages. He likely has a plan and is tracking what is working and what is not.
You still need a marketing plan that covers all the bases. You need to learn as much as possible about marketing and advertising and practice it. You need to track what is working and what is not, so you can direct your efforts towards the avenues that are going to work best for you and your business.
It is like anything in life, you get out of something what you put into it. Develop a marketing plan - a living document - that you add to and refine and work on every day. Success will follow!
To your success,
Sherry
Learn How To Generate FREE Leads 4 Life!
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Be Beautiful and Rich with the Galvanic Spa!
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Sherry
Contribution Level: 1 - Posts: 7
- Joined: Mon Dec 29, 2008 10:24 am
Re: ATTRACTION Marketing Killed my business...
Roger,
You had mentioned something that was very telling,
"Attraction Marketing Works" but the benefit for most is very, very small when compared to the time commitment one needs to put forth(at least in the beginning)... This is my personal experience and is something newbies are constantly telling me a month, 2 months, 3 months into their attraction marketing campaign...
Just an FYI, sometimes it takes years before anyone gets any kind of success in this industry. YEARS. And you are mentioning a three month time horizon? A successful MLM business is not built overnight, and a three month time horizon is considered overnight. If it was that easy and took that short an amount of time, we would all be millionaires.
Sure, there are a few case studies of people who have done ok in that timeline, but you have to realize that that is NOT the norm, that is the exception. And chances are that any business that is worth building is not going to be successful in several months time. It just won't.
I think the problem lies in all the hype these sales pages are spewing out these days. Things like,"have hundreds in your downline in weeks," or "Make 5 figures in 60 days," and nonsense like that. But what they fail to disclose is that they have an enormous email list that they can tap into which will give them these results (of course they don't mention that part in the email). It would be next to impossible for a newbie to get these types of results.
But what happens is that the newbie gets sucked in to the hype and thinks that, "Since this person is getting these fantastic results and making it sound so easy, and he/she seems like such a regular guy/girl, then i should get the same results also." So they jump in with both feet and give it a shot. Well, lo and behold, after 2 or 3 months (if that) of effort with nothing to show for it, they then give up and say it doesn't work.
That is so common these days it isn't even funny. Most people overestimate the success they will receive, but underestimate the time it takes to be successful. It's just a fact. And ask any internet marketer that has received any kind of success how much work it took to get there, and EVERY one of them will tell you it was not easy.
And if anybody does receive fast results, you are in the vast minority. Network Marketing takes time, and a lot of work, but the rewards are definitely worth it in the end.
You had mentioned something that was very telling,
"Attraction Marketing Works" but the benefit for most is very, very small when compared to the time commitment one needs to put forth(at least in the beginning)... This is my personal experience and is something newbies are constantly telling me a month, 2 months, 3 months into their attraction marketing campaign...
Just an FYI, sometimes it takes years before anyone gets any kind of success in this industry. YEARS. And you are mentioning a three month time horizon? A successful MLM business is not built overnight, and a three month time horizon is considered overnight. If it was that easy and took that short an amount of time, we would all be millionaires.
Sure, there are a few case studies of people who have done ok in that timeline, but you have to realize that that is NOT the norm, that is the exception. And chances are that any business that is worth building is not going to be successful in several months time. It just won't.
I think the problem lies in all the hype these sales pages are spewing out these days. Things like,"have hundreds in your downline in weeks," or "Make 5 figures in 60 days," and nonsense like that. But what they fail to disclose is that they have an enormous email list that they can tap into which will give them these results (of course they don't mention that part in the email). It would be next to impossible for a newbie to get these types of results.
But what happens is that the newbie gets sucked in to the hype and thinks that, "Since this person is getting these fantastic results and making it sound so easy, and he/she seems like such a regular guy/girl, then i should get the same results also." So they jump in with both feet and give it a shot. Well, lo and behold, after 2 or 3 months (if that) of effort with nothing to show for it, they then give up and say it doesn't work.
That is so common these days it isn't even funny. Most people overestimate the success they will receive, but underestimate the time it takes to be successful. It's just a fact. And ask any internet marketer that has received any kind of success how much work it took to get there, and EVERY one of them will tell you it was not easy.
And if anybody does receive fast results, you are in the vast minority. Network Marketing takes time, and a lot of work, but the rewards are definitely worth it in the end.
Interested in Magnetic Sponsoring? My In Depth Overview And What You Can Expect...
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Neil Bermeo
Contribution Level: 2 - Posts: 36
- Joined: Tue Jan 08, 2008 9:17 am
Re: ATTRACTION Marketing Killed my business...
Great topic and I found great value in what everyone has had to say. All I'm going to add is that Attraction Marketing shouldn't be your only means of connecting with people. It is only a piece to your plan to connect with people that you can talk to about your opportunity. We all have to get out of the house and meet people, develop those relationships face to face, belly to belly, and hear what those people needs and wants are. Then we can present what we have to offer them.
When people comment, it helps us all!
Paulette
www.paulettechristian.com
When people comment, it helps us all!
Paulette
www.paulettechristian.com
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Paulette Christian
Contribution Level: 1 - Posts: 4
- Joined: Fri Nov 14, 2008 11:14 am
Re: ATTRACTION Marketing Killed my business...
Personally..yeah,
..different strokes for different folks..We don't have the knowledge how long
it takes to be successful..
We can build a downline quick but are they buyers?..If they are..success can be
quick and easy..so the definition of success is process..
Before the net the business was retail and the saying was it takes about 5 years
to succeed..that is not true..it might take that long to show a lot of profit because
that is how long it normally took to recover the investment it was usually 5 years
but actually, depending how big the investment..really and depending how much
business was accomplish..
Here in the net though with technology is totally different but the mindset is still
the same..that it requires so many years and we need to get out of such mindset
for our own good really...
Of course, we are talking about being in business and not an income opportunity!
The failure of course have nothing to do with anything externally but spending all
the time externally..If we hold our breath to long under water..guess what?
Being in the external most of the time is like being under water holding our breath..
Just bring your attention to your breathing and see if it's not like coming out of the
water..make sure you notice the stillness..
I can't help but think that I started this system thing back in the late fifties..using a
casettte tape and player..Most people back then wouldn't pass up the opportunity
to hear what the heck the cassette is all about. So easy and quick for me and my
downline.
The system of course should be design to succeed quick and easy with technology or
no technology..A lot of boomers out there including me..not to mention the young with
no education for whatever reason..
Today, it requires the same as in the past if we use what work in the past hence,
history repeats itself..If we don't understand what is today..we better pratice what was
in the past..that's just me!
If the past developed a fruitfull future then it will develop it today, again and again!
The future of course is today..after today becomes the past..
Does it makes any sense to you?
rey
..different strokes for different folks..We don't have the knowledge how long
it takes to be successful..
We can build a downline quick but are they buyers?..If they are..success can be
quick and easy..so the definition of success is process..
Before the net the business was retail and the saying was it takes about 5 years
to succeed..that is not true..it might take that long to show a lot of profit because
that is how long it normally took to recover the investment it was usually 5 years
but actually, depending how big the investment..really and depending how much
business was accomplish..
Here in the net though with technology is totally different but the mindset is still
the same..that it requires so many years and we need to get out of such mindset
for our own good really...
Of course, we are talking about being in business and not an income opportunity!
The failure of course have nothing to do with anything externally but spending all
the time externally..If we hold our breath to long under water..guess what?
Being in the external most of the time is like being under water holding our breath..
Just bring your attention to your breathing and see if it's not like coming out of the
water..make sure you notice the stillness..
I can't help but think that I started this system thing back in the late fifties..using a
casettte tape and player..Most people back then wouldn't pass up the opportunity
to hear what the heck the cassette is all about. So easy and quick for me and my
downline.
The system of course should be design to succeed quick and easy with technology or
no technology..A lot of boomers out there including me..not to mention the young with
no education for whatever reason..
Today, it requires the same as in the past if we use what work in the past hence,
history repeats itself..If we don't understand what is today..we better pratice what was
in the past..that's just me!
If the past developed a fruitfull future then it will develop it today, again and again!
The future of course is today..after today becomes the past..
Does it makes any sense to you?
rey
Reynaldo Perales
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Reynaldo Perales
Contribution Level: 3 - Posts: 481
- Joined: Tue Oct 09, 2007 10:38 am
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