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Best Time to Send Emails

Postby Sabrina Gage on Tue May 15, 2012 2:58 am

Some tips on the timing to send emails:

Monday Blues: Monday's are considered the worst day to send mass emails if open rate is important to you (and, of course, open rate is important to you). The logic, again, involves the theory that most people spend most of their inbox time at work. When you come into work on a Monday, you instantly start deleting anything that seems like junk or unimportant emails so that your inbox isn't as overwhelming to you. This theory has been backed up by numbers in many email marketing studies. Unless your users have proven to exhibit a different pattern or you have a compelling reason to send on Monday, avoid Monday sends!

Weekend Warriors: It's also a fact that internet activity in general reduces on weekends. This may be because people spend more time with their families, get outdoors more or are just burnt out from all their enforced online time during the week. Almost every online metric category slips on the weekends, and that includes email opens. Avoid big weekend blasts.

Midweek Days are the Best Days of a Week: Most studies support that sending emails on Tuesday, Wednesday or Thursday will yield the best results. So, if you boil it down, you want to send your email campaign on a midweek day in the afternoon.
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Re: Best Time to Send Emails

Postby Betsy Vayda on Wed May 16, 2012 10:22 am

I would agree with you in general.

However, it really depends upon your target market.

In some markets, the weekends are the best time to send email.
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Re: Best Time to Send Emails

Postby Lynda Cromar on Wed May 16, 2012 10:42 am

You didn't say when it is good to send e-mails.

One thing is like Betsy said it depends on who you market to

Also like everything its all about testing. Vary your times, record when you do it, and go back and look at your analytics, test test test some more!
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Re: Best Time to Send Emails

Postby Landon Stewart on Wed May 16, 2012 10:45 am

i email my list once or twice per day, monday through friday.
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Re: Best Time to Send Emails

Postby Betsy Vayda on Wed May 16, 2012 1:08 pm

lyndacromar wrote:Also like everything its all about testing. Vary your times, record when you do it, and go back and look at your analytics, test test test some more!


Yes, testing. Thanks for adding that Lynda.

Unless you test, you don't really know if it works, or whether it could work better.
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Re: Best Time to Send Emails

Postby Melvin Goodrum on Wed May 16, 2012 8:48 pm

Sabrina Gage wrote:Some tips on the timing to send emails:

Monday Blues: Monday's are considered the worst day to send mass emails if open rate is important to you (and, of course, open rate is important to you). The logic, again, involves the theory that most people spend most of their inbox time at work. When you come into work on a Monday, you instantly start deleting anything that seems like junk or unimportant emails so that your inbox isn't as overwhelming to you. This theory has been backed up by numbers in many email marketing studies. Unless your users have proven to exhibit a different pattern or you have a compelling reason to send on Monday, avoid Monday sends!

Weekend Warriors: It's also a fact that internet activity in general reduces on weekends. This may be because people spend more time with their families, get outdoors more or are just burnt out from all their enforced online time during the week. Almost every online metric category slips on the weekends, and that includes email opens. Avoid big weekend blasts.

Midweek Days are the Best Days of a Week: Most studies support that sending emails on Tuesday, Wednesday or Thursday will yield the best results. So, if you boil it down, you want to send your email campaign on a midweek day in the afternoon.




Yea, I agree that Mondays are great days to send business opps. People are starting out their long work weeks so they are in a trainable mood
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Re: Best Time to Send Emails

Postby fred Owusu on Tue May 22, 2012 9:30 pm

Oh wow. I actually did not know that about sending emails during that time period. I guess successful marketing comes with testing every aspect of your email listing. I have been marketing successfully online but never knew about the best time to send an email campaign.
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Re: Best Time to Send Emails

Postby Sabrina Gage on Wed May 23, 2012 12:22 am

Yes,I agree with that.Test is always the final step before you send the email.All the rules are meant to be broken,we should test every part of the emails to make sure we won't make mistakes. :D
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Re: Best Time to Send Emails

Postby Mario Sanders on Thu May 24, 2012 6:54 pm

The best time to send emails is when you are able to buy leads and hire a company to deliver them. They can do this all day. A company is more professional, efficient and with experience get better results.
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Re: Best Time to Send Emails

Postby Mario Sanders on Sun May 27, 2012 5:18 pm

The exciting part of sending emails is that the people you are collecting this valuable information are expecting something from you. I started collecting names and emails and putting on my website to be contacted. They can also go to the website themselves and get more information and join in on saving money.
You are not cold calling but contacting people by emails. They can respond at their leisure when they are ready.
This has become a very valuable tool in staying motivated, branding yourself and providing a valuable service to the community. Word would spread when people get good service. :idea:
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