CL has gone a little crazy. Yes, Building On A Budget by Mike Dillard has good resources listed for steering around the pitfalls... but you might want to try BackPage or Oodle instead. The traffic is not quite as good but it certainly is a lot less complicated.
If you don't mind spending money on ads, try off-line ads in daily and weekly newspapers. Advertising syndicators like Access To Media and others offer "bundles" with HUGE circulation for very reasonable pricing.
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