Great question Lynda...
Generally speaking, its very easy to fall into an attitude that sees this season of business as a negative.
Thats the funny thing about us humans... we tend to default to drama, negativity, etc. by nature.
So the fix is to proactively reprogram, brain wash [wash our brain] and train ourselves to default to the other side of the spectrum to begin viewing things in a different frame of reference; more positively, more optimistic, more grounded, as our default.
As it pertains to this specific conversation, there are seasons in business just as in nature.
There is a time to sow, a time to grow, a time to harvest and a time to rest.
Slumps are a great time to pause for a moment and reflect.
Some things to allocate some attention to and questions to ask would be...
Do we know why business is slow?
Are we on schedule with our annual promotion schedule?
Did we miss the timing in our sowing season?
Is it time to rest, step back and calculate where we are exactly?
* That's a big one. Its very easy to lose sight when we're in the heat of it.
Sometimes a good slump is God's (the universe, nature) way of sending us a signal that it's time to take a breather and regroup; get ready for the next wave.
Speaking of waves...
Here's another perfectly natural example:
When I lived in Santa Barbara I was an avid surfer.
We would check the surf report, prep our board with the right wax for the conditions, get out early, and hit the water. Some days we'd find waves, some days we wouldn't. And some days we'd find waves, but nothing huge. Days we found waves we would just exhaust ourselves. Set after set paddling through the whitewater, carving wave after wave. We'd sit out in the water between sets scanning the horizon for swells... all of sudden we'd see something and pop down to paddle and get positioned. It was awesome.
But after awhile we'd get pretty tired and duck diving under the big waves, or smashing through the white water and fighting the undertow current would make us start to be sloppy and weak. It was time for a break.
The same goes for business...
You can only push and push and push for so long before you begin a decline in effectiveness, excitement and drive in what you're doing. Could be it's time for a break.
"Slumps" are also a great time to cozy up with your existing customer base.
This another area the majority of inexperienced entrepreneurs overlook unless they have a foundation in traditional business of some sort.
In fact tapping into your existing customer base for referrals, promotions, building rapport etc., is something I would recommend everyone focus 100% more attention to than they are doing now.
You can easily drum up new business by doing this and it's a great opportunity on solidifying a sense of community - if that's a focus for you.
Finally, don't forget to rest.
Know the season of your business.
Know where you are in that season and identify the appropriate work for that season.
When you have a "seasonal calendar" like that it will help you identify when its ok to rest; to give yourself permission and enjoy it without feeling pressured or guilty and feeling like you have to get back to work.
That's my insight on the topic, Hope it helps.
This is beautiful Richard thank you!