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Is it my Content or my Marketing?

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Is it my Content or my Marketing?

Postby Andrew Roache on Mon Feb 02, 2015 1:47 pm

Hello everyone!

I hope everyone is well. :)

First of all I apologise for the lack of picture, I'm still working on getting that sorted. Anyhow, I've been going through MLM Traffic Formula 2 for a while now, I had my first attempt at applying what I learnt about 6 months ago. It didn't work to well so recently I started again.

My biggest problem is getting traffic. I've been researching and putting out value regularly, But Its hard to stay consistent and motivated when you feel like your writing to a brick wall. My analytics says i have an 80% bounce rate, and the traffic that is coming is about 10 people a day on a good day.

I've recently been Learning SEO from a few books I picked up and was working on building back links. I've been using social book-marketing and blog commenting so far to build some back links. I have alot more things i'm planning on implementing to help get some organic traffic from the search engines

So the real reason I'm writing this is I'm asking "Is my website terrible, the content terrible or should I just keep going and start focusing on marketing?"

I've found from experience that when you invest allot of time, effort and emotion into something it really warps the reality of things. Alot of the time you think its better then it really is. I've personally been thinking that the website looks good and clean, and the writing that I've been doing has also been good. But what I really need is some other marketers point of views. If you would be so kind :)

So my real questions are?

Is the content on my website what people would view as "valuable"?

Does the website look like the type of website that you would visit?

How can I make it more appealing?

Am I on the right track?

I really need help with this, the past few weeks I've gotten really discouraged, I feel like i'm going nowhere at all or in the wrong direction entirely.

Anyway, I'd like to thank you in advance for the help and perspective that you've already given me in previous topics and posts already posted.

My website is... www.andrewroache.com
Want to see a half finished website?
Sure You Do!!
http://www.andrewroache.com

Andrew Roache
Company: SISEL International, LLC
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Re: Is it my Content or my Marketing?

Postby Adam Taha on Tue Feb 03, 2015 12:05 am

It's your strategy, marketing, etc which later develops your website into a certain level. From what I see, you're challenge is like most home business owners...

1. Who is your targeted ideal customer?
Why isn't it leading on front page? Which target market niche you want to attract than everyone in MLM. I don't see any strategy, concept and plan.

Example, for a client I'm doing work for, we didn't focus on MLM but we know what particular type of network marketer wants, and we aim at them. It's not aming at everyone but the blogger type, the one who wants to learn specialised skill than buy systems...

Image

The above is what the see first on the home page. It's on a small snippet you see but it's a full page of other elements.

2. What specialised skill you got that solves a problem YOU'RE leading with?

Your optin as an example is aiming at everyone in MLM instead of highlighting a pain, a problem. It must solve a problem and related to the theme of your website concept. The problem you're solving is someting you solved already too.

So the website I've shown image, will relate to the optin for, which reveals a pain..

Image

See how it is relevant to the website itself.

3. You're using stock images AND wrong images for your targeted audience, which doesn't really reflect any kind of concept. Images must reflect the desired goal the prospect wants to achieve and show activity.

Example of one website I've designed. Look at this header and you'll see what I mean by using the right images that reflect the why, what, how...

Image

6. You haven't got a brand identity. It's just a blog which needs a lot of work.
7. Lack of proof regarding evidence of customers.

So it's not just one thing, it's a combination of things, which all started from...

A) There hasn't been market research
B) Your data hasn't been measured, tested with landing pages first BEFORE designing and launching your website blog.
C) Therefore, whatever you're doing is personally, in my opinion - is just second guessing.

When we second guess, when we do not follow the fundamentals of marketing and sales, then the rest of your steps for your marketing and websites gets impacted.

Image

In other words, it messes everything else up and you cannot fix with one thing. You have to start, all over again.

Adam
This is just one of the websites out of many I've designed and then built built by web developer called Wayne Hatter. Want to see others let me know..
http://yourwpmadesimple.com/
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Re: Is it my Content or my Marketing?

Postby Andrew Roache on Tue Feb 03, 2015 2:16 am

That makes alot of sense

Thanks for the reply. Can you point me in the direction of where to get started?

Should I start on the Market discovery part of the training course again?

What your saying makes allot of sense.
Want to see a half finished website?
Sure You Do!!
http://www.andrewroache.com

Andrew Roache
Company: SISEL International, LLC
Contribution Level: 1
 
Posts: 10
Joined: Fri Jan 16, 2015 3:35 am

Re: Is it my Content or my Marketing?

Postby Andrew Roache on Tue Feb 03, 2015 2:17 am

That makes alot of sense

Thanks for the reply. Can you point me in the direction of where to get started?

Should I start on the Market discovery part of the training course again?
Want to see a half finished website?
Sure You Do!!
http://www.andrewroache.com

Andrew Roache
Company: SISEL International, LLC
Contribution Level: 1
 
Posts: 10
Joined: Fri Jan 16, 2015 3:35 am

Re: Is it my Content or my Marketing?

Postby Adam Taha on Tue Feb 03, 2015 5:14 am

Andrew3129 wrote:That makes alot of sense

Thanks for the reply. Can you point me in the direction of where to get started?

Should I start on the Market discovery part of the training course again?

What your saying makes allot of sense.


Yes. That's what it will need. Start from beginning in identifying supply and demand. Before you do, read this......

http://www.betternetworker.com/forums/m ... 30536.html

If you need practical training in designing, building, customization WordPress websites instead of buying systems etc, let me know. Or you need books on a particular skill, let me know. I can direct them or you can just google around.

Check out training also on Google Anayalics. There's more to measuring and testing as you do your market research. Such as tracking, and knowing more on what the data means to you.

What you need right now is not systems. You need knowledge to fix the problem. Stay away from buying systems, gadgets etc for now. I am not against them.

It's just the problem cannot be solved by them without first some knowledge and generate sales at a small scale so you know what works for you. Even them, one can design, build their own unique process to stand out from the rest.

There's a lot online you can read on strategy, planning, but it is time consuming. You may need to work with a Mentor/Coach. Just take baby steps mate.

Adam Taha
This is just one of the websites out of many I've designed and then built built by web developer called Wayne Hatter. Want to see others let me know..
http://yourwpmadesimple.com/
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Re: Is it my Content or my Marketing?

Postby Running Towers Construction, Inc. Florida on Tue Feb 03, 2015 7:24 am

If you’re enthusiastic about promotion your on the internet company (and who isn’t at this point), you can’t evade listening to about material promotion. It’s everywhere you look,
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Re: Is it my Content or my Marketing?

Postby Running Towers Construction, Inc. Florida on Tue Feb 03, 2015 7:25 am

If you’re enthusiastic about promotion your on the internet company (and who isn’t at this point), you can’t evade listening to about material promotion. It’s everywhere you look,
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Re: Is it my Content or my Marketing?

Postby Adam Taha on Tue Feb 03, 2015 8:22 am

runningtowers wrote:If you’re enthusiastic about promotion your on the internet company (and who isn’t at this point), you can’t evade listening to about material promotion. It’s everywhere you look,


Yes. True. One needs to position themselves and create their own strategy and marketing materials. Even large corporates are using such tactics i.e. Nike.
This is just one of the websites out of many I've designed and then built built by web developer called Wayne Hatter. Want to see others let me know..
http://yourwpmadesimple.com/
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Adam Taha
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Re: Is it my Content or my Marketing?

Postby Andrew Roache on Tue Feb 03, 2015 10:47 am

thedarkroom wrote:
Andrew3129 wrote: So how about this, I start all over again, but the strategy and Niche I focus on is how to get leads with PPC and creating Co-op's with your downline/upline.

First of all I learn the skill and get results myself, small scale until I'm confident in it and know enough to be able to teach other people. When I have a few prospects or leads I don't sell to them but instead ask them questions and gather as much market research i can.


1. Learning a specialised skill which attracts leads, convert to sale, is always good mate. Especially when it comes to being able to generate leads for a target specific problem and niche; and being able to convert to sales. You need that to know what works for your blog too. Just having google analytic on websites, blogs but not knowing what to do with data is tough going.

2. The blog you have right now. You don't need to get rid of it. Change tweak the MLM to a specific problem. Expose it i.e. promote your blog to move traffic..

TACTICS IDEAS to use..
Have a daily action plan, goals and choose 1-3 tactics to driving traffic to expose your blog and stick with them, be consistent.

a) TACTIC 1 - YOUTUBE VIDEO:
Raise awareness of your existence by videos. Tell a story of a problem and solution. Be creative. Have some personality. Get good at doing this one and see what is working and lead to your blog.

b) TACTIC 2 - LINK BUILDING

SEO Book.com gives advice on this. Look for 101 Ways to Build Link Popularity

- Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these (hint, hint).

- Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

- Create a list of the top 10 myths for a specific category. Example...'10 Myths About Prospecting In MLM"

-Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

b) TACTIC 3 - News & Syndication

Example EZINE ARTICLE etc.

3. In regards to PPC - Paid advertising is faster but if you don't know what you're doing, it can eat your money. So you need training mate. Find a good one that teaches you the fundamentals.

Search for Perry Marshall got PPC he has the books, training and renowned for PPC training. Google or ask around for other training.

4. You don't need to ask leads what they need but do it as a way to build rapport. Just look at your data on what it really says.

How I did it, is I identified a problem and aimed at a targeted specific customer. Created two landing pages because I narrowed it down from 10 problems they were going through and why, to 2.

So I created two landing pages and tested them against each other as I moved traffic. I also, on the landing pages, gave specific optin ebook that focused on the problem. Landing page also had a video too explaining their pain and why, and what's coming next.

The ebook also put them in a frame of mind a solution. It was 5 page report.

5. So now I got leads in funnel moved them towards more valuable videos/content around this problem. I had about 8 videos afterwards and under each video, was a link which lead to the prod/service

6. I added tracking on each step, so to see where the leads make the decision. Some made a decision straight after optin and checked videos out, and went to buy the monthly membershuip course. Many didn't just yet, and went through all the videos, and then when the emails came through directing people to product, they followed and bought.

Others took a while, and some didn't do anything, so I kept nurturing those who didn't by leading to a website with content. Of course, I tweaked landing pages and process too. Found some hiccup on way and tightened it even more.

The data showed which problem to lead with. Instead of buying a product or affilate service, I found the problem needed a different solution. I had to build it but then I had an idea...

7. I worked with a client who had specalised skills but didn't have direction. He was advised bang lots of content, seo, and comment on people's blog.

Two years he didn't make a dime.

But I had the LEADS and also I knew what their pain is, what they want and so I worked with him to build the membership site that teaches Wordpress customizations, for landing pages, sales letters etd but with SUPPORT. That was the bigger for the prospects. They were using WordPress but don't want some traffic formula or and any video presentation courses.

They wanted live support with training ongoing, at a monthly basis. This guy had the specialised skill and passion too. So we partnered and I'd lead the strategy, marketing, designing, because he didn't know damn anything except "post lots of content, seo site and usual advice.."

8. I had another idea. When he was building the membership site he was using PAID premium plugins and tools. These tools were produced by someone who ALREADY HAD LARGE LIST OF CUSTOMERS. Instead of commenting on their blog for backlinks, which does not give value, and pisses even people like me if anyone did it....I saw their customers had lots of questions about these plugins.

So, we created step by step training videos about these plugins, showing how we used them to build the membership websites, pros, cons, and what we fixed as well, and so on.

These producers/companies saw these and wanted to share the training to THEIR CUSTOMERS! This is called Leveraging brand linking. This is the way to get their attention and win-win situation.

Now imagine.

a) My leads. Using PPC
b) The companies leads and each one has over 5,000+ existing customers. The customers are targeted and aware of the product we did training on and respect these companies/authors.

And I haven't posted a damn article yet. Instead, I nurtured using email newsletter.

9. I then created a campaign and directed the leads which I've built and nurtured to it. He got what he wanted, leads got what they wanted, I got what I wanted. The partners got what they want i.e. their customers got detailed step by step answers about their products as FREE TRAINING.

10. Now we are at the stage, on campaign 2 for a different product and will leverage the list for it.
Want to see a half finished website?
Sure You Do!!
http://www.andrewroache.com

Andrew Roache
Company: SISEL International, LLC
Contribution Level: 1
 
Posts: 10
Joined: Fri Jan 16, 2015 3:35 am

Re: Is it my Content or my Marketing?

Postby jeng cua on Tue Feb 03, 2015 5:18 pm

Hi Andrew!

There's nothing wrong in what you do. I just visited your website. I am exactly the same like you who started in Network marketing business who is trying to find the true time and money freedom, work very hard, but in the end I see my downline drifting away from me and I have to do the same routine day in and day out. It was tiring until I got involved in doing this attraction marketing and setting up my own online platform with all the marketing tools I need.

You need to be patient in what you do, be consistent and identify your direction. There is no secret to success but you really need to work hard, be motivated and never ever GIVE UP! If you are feeling down, just drop me an email so I can remind and PUSH YOU hehehehehe.

You must also remember that there is no easy push button to make money. You have two options either you do it for FREE (slower) by doing SEO, content writing or blogging or PAID (faster) by doing some PPC, PPV or CPM.

During my initial days I spent almost everyday doing SEO and content writing and in just one month I already started to see opt-ins and signups to my business. This is really time consuming but really effective. You just need to set it up correctly from the very beginning.

Check this blog post of mine where I share how I generated my optins and sign up in blogging in just one month.
LINK REMOVED. READ THE BETTER NETWORKER RULES. LEAVE ALL LINKS IN YOUR SIGNATURE.

Blog links. Website links, Landing pages etc in the signature

Whether you opt to choose FREE or PAID in doing your marketing, you need to do email marketing so you can optimize your own mailing lists.

Goodluck and hope this help!

To your ONE STEP UP!
Jeng Cua
To Your ONE STEP UP!
Jeng Cua (internet marketer consultant)
BUILD YOUR BUSINESS WITH AUTOMATION!
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http://www.onestepupbyjc.com
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