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[jim wel Company: Wealthworld Contribution Level: 1]

One of the main questions asked is, how do I deal with competition.
After all, network marketing breeds competition between distributors.
Successful companies often have hundreds of thousands of distributors
with the same products, same marketing tools and without any protected
areas. For many distributors, it seems like a game of who can get to the
prospect first. For prospects interested in joining a particular company, it's
more like eeny, meeny miny, mo.

In marketing there's something known as a Unique Selling Proposition or USP.
This is what makes your product, service or opportunity unique and sets it
apart from the competition. A USP basically answers the question? Why should
I do business with you over your competition? The answer to that has to be a
unique benefit that can't be found with other companies. For example in network
marketing, a special juice might come from a hard to find berry with the promise
of certain healing properties that other juices don't have or a travel program that
gives you greater discounts than online travel sites. Your product can be cheaper,
faster, easier to use, one of a kind or better. Individual network marketing companies
create their own USP's which their distributors can then use to promote the product
and opportunity.

In non-MLM companies who hire and train their own in house sales reps, each rep
normally has their own protected area. So when John goes to NYC to promote XYZ
company's product(s), he doesn't have to worry that another rep in the same company
with the same pitch has already hit NYC or is still lurking there, stealing business.

Network Marketing Distributors don't have that benefit. If you're part of a successful
network marketing company, especially one that's been around for decades, there could
be hundreds, even thousands of competing distributors in your local area. There could
even be distributors promoting the same opportunity through magazines, direct mail and
online. So what's the solution?

Create Your Own Irresistible Offer. Basically you're going to create your very own USP that
is unique to you. Note: Always get approval by your companies legal department to avoid
problems or issues and get the approval in writing.

One way to create your own unique USP is to add items to your company's offer in order to
separate yourself from the rest of the herd. However, that's not always necessary to make
your offer substantially different from what everyone in your company is promoting and in
some instances, it's not allowed by corporate headquarters.

One of the mistakes I see network marketing company's make over and over again is giving
their distributors a laundry list of features that a distributor will get once they join the
opportunity. Look at many replicated websites created by huge network marketing corporations
and you'll see wimpy bulleted lists of what new distributors will get when they signup.

For example, here's what one network marketing company tells new distributors they will get
when they join the opportunity.

Replicated Website
Marketing Tools
Customer Support
30-Day Guarantee

Lets get real: Unless the juice, travel deal or whatever you're promoting is sizzling hot, this list
of 4 items doesn't make you want to jump up and join the company and when you're competing
with thousands of others in the same company, offering the exact same opportunity to prospects,
how are you supposed to stand apart from the rest? Actually it's very simple. You reposition each
of these items and you sell them more effectively. These four items are features, they're the
what you get offer. What's left out is the how will they help me? How will these four items help
you start your own home-based business? How will they help you create an income in just a few
hours, a day? How will they help you create a life time income that will give you the income and
lifestyle of your dreams? So you'll put on your marketers hat, determine how to reposition these
items and spend a little time selling them correctly.

How You Can Make An Opportunity Feature More Unique!

Change the Name: One of the easiest things to change is the name of the item you're promoting.
Companies tend to give boring, ho-hum names to the features they're listing. A simple name change
can make something dull seem fresh, new and different than what everyone else is offering even
if it's still the same.

Give Benefits: Don't just tell the prospect what they're getting, tell them how it will positively impact
their life. What benefit will they get from a feature? What will the person gain by getting this
feature? What's the positive end result they'll achieve by using the feature? Keep the feature, but
then followup by explaining the personal benefit they'll get from that feature.

Add Actual Dollar Values: While an item might not have a specific dollar value associated with it, you
can compare what you're offering to the cost of buying the item individually or creating it from
scratch. For example, a replicated website may be free to distributors, but if the distributor were
to have their own website built from scratch, they might spend $2,500 to $5,000 or more. While
you're not attaching a specific value to the site, you're giving the prospect something to compare the
item to. This increases the overall value of what you're offering, even if it's no different than what
everyone else is offering.

Inexpensive Tip: For $10.00, register a unique domain that relates to your product or service.
Then redirect your registered unique domain name to your companies replicated website.
You'll look professional and stand out from your competition using the companies replicated
website url. Example: http://www.XYZ Company/1234 (company replicated website with
your id 1234 attached.

Registered Unique Domain Name Redirected to your company's Replicated Website:

http://www.jcw

Note: intentionally did not add the .com to these examples.

When a prospect clicks on your unique registered domain, they will be redirected to your
companies replicated website and you'll get credit for the signup.

The End