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[Neal Barnett Contribution Level: 1]

Hi –

I’m just working on finishing up my first marketing website. I have not launched it yet – no SEO, no traffic, etc., but hope to in the next week or so. So I’m interested in feedback from some of you. The good, the bad and the ugly (don’t forget the first one!).

Just for your info, the site is focused on 3 main things:
1) Attracting distributors / leaving their info
2) Educating people on the product
3) Allowing people to purchase the product

I understand that I need to drive traffic to the site – that’s a given. It’s the response of visitors that is important to me. Is it “sticky” enough? Does it embrace “attraction marketing”? How well does it accomplish my 3 goals above?

Disclaimer: I’m not sure how to ask for help on this without seeming like a spammer. I’m really just trying to get your opinion at this point, not your business. I won’t post the site’s URL in this message, so I’ve just updated my signature temporarily so that it links to it.

Thank you!

[theodore rhoades Company: Magnetic Sponsoring Contribution Level: 2]

I just have to say, this has a lot of potential. I hate gas but i love driving!

[David Wilcoxson Company: Magnetic Sponsoring Contribution Level: 3]

I'm not expert, but I've studied web design and have designed way too many websites.

I like the overall look, the colors and all of the white space.

I would get rid of the overly large "Improve your gas mileage!" as it shouts at people and that benefit is implied in the web address and with your "Better fuel economy with the first multi-vitamin for your engine!" line.

Speaking of, I would make that sentence active by placing a "Get" in front of it as in "Get better fuel economy with the first multi-vitamin for your engine!"

I would also make your benefits statements more personal by adding "Your", as in "Increase Your Horsepower" and "Lower Your Maintenance Costs"

When people visit your site, their eyes will quickly scan the page, they will look at the Environtabs image with the NEXT GAS 31 MILES sign and then they will be be drawn to the BUY NOW and DISTRIBUTORS WANTED buttons on the right side.

And that comes across as salesy to me. They need to see some benefits and social proof(does the product work?) before they buy or join.

The NEXT GAS 31 MILES sign is great, but it moves all of the benefits down the page. People need to see the benefits asap, so they need to be "above the fold" meaning on top of the page so that visitors don't have to scroll don't to find them.

I would put the NEXT GAS 31 MILES image on the bottom of the page, as it's a fitting end of the story.

This will move the benefits to the top of the page. I would put the testimonies next, then the "Would you trade a $20 Bill for a $50?" box, then the "NEXT GAS 31 MILES" sign

As for the right side of the page, if you have one, I would put a product video on the top right, so that people can understand more about the products before clicking on the Buy Now button.

Your opt-in form says "For more information on becoming a distributor, please fill out the form below." Nobody WANTS to become a distributor. What they want is more money, financial freedom and time freedom. So give them a better reason to opt-in, such as "To find how you can get paid for helping people save money on gas, enter your contact info below"

I would lose the Checkbox and the "Yes! Please add me to your mailing list today!", as it just gives people another reason NOT to enter their information in the form.

The "Ready to sign-up now? Please click here" text is so small you can barely find it. Make your sign-up text much bigger so that people can see it.

And people don't want to SIGN UP. Maybe something like "Ready to start saving money on gas and earning additional income, click here to setup your account."

The text on your ABOUT, HOW IT WORKS and 5 REASONS pages is bolded and too big, making it hard on the eyes and hard to read. The text on your FAQ page is much easier to scan and read.

The OPPORTUNITY page doesn't give people the next step and there is no link to join. I would end the page with an invitation to join your team or for them to opt-in to get more information.

I would also invite people to join your team on bottom of the ABOUT page.

Lastly, when people click on the BUY NOW link it opens up a new browser page. Whenever a new screen opens unexpectedly, it annoys people and may cause them to click away, so I would have it link to the product page within the same browser screen.

I hope these easy tweaks will make your site flow better.

Let me know if you have questions.

David

[Neal Barnett Contribution Level: 1]

David -

Lots of great feedback.

I'm not expert, but I've studied web design and have designed way too many websites.

I like the overall look, the colors and all of the white space.

Thank you!

Speaking of, I would make that sentence active by placing a "Get" in front of it as in "Get better fuel economy with the first multi-vitamin for your engine!"

I would also make your benefits statements more personal by adding "Your", as in "Increase Your Horsepower" and "Lower Your Maintenance Costs"

I like it - good ideas.

When people visit your site, their eyes will quickly scan the page, they will look at the Environtabs image with the NEXT GAS 31 MILES sign and then they will be be drawn to the BUY NOW and DISTRIBUTORS WANTED buttons on the right side.

And that comes across as salesy to me. They need to see some benefits and social proof(does the product work?) before they buy or join.

True. It made me a little uneasy at first too. However, I'm also thinking that there are those who know what they want - and want to find it easily. I tried to strike a balance by having the benefits in the large left area, but the convenience on the smaller right.

The NEXT GAS 31 MILES sign is great, but it moves all of the benefits down the page. People need to see the benefits asap, so they need to be "above the fold" meaning on top of the page so that visitors don't have to scroll don't to find them.

I would put the NEXT GAS 31 MILES image on the bottom of the page, as it's a fitting end of the story.

This will move the benefits to the top of the page. I would put the testimonies next, then the "Would you trade a $20 Bill for a $50?" box, then the "NEXT GAS 31 MILES" sign

Hmm. Tough call. I see your point, but my thinking here was that I didn't want to have people open the home page with all text and no visuals. In a sense, it's a first impression and pleasing to the eye. Will think about these ideas.

As for the right side of the page, I would put the Video on the top right, so that people can understand more about the products before clicking on the Buy Now button.

Yep.

Your opt-in form says "For more information on becoming a distributor, please fill out the form below." Nobody WANTS to become a distributor. What they want is more money, financial freedom and time freedom. So give them a better reason to opt-in, such as "To find how you can get paid for helping people save money on gas, enter your contact info below"

I would lose the Checkbox and the "Yes! Please add me to your mailing list today!", as it just gives people another reason NOT to enter their information in the form.

The "Ready to sign-up now? Please click here" text is so small you can barely find it. Make your sign-up text much bigger so that people can see it.

And people don't want to SIGN UP. Maybe something like "Ready to start saving money on gas and earning additional income, click here to setup your account."

Ok, here I do have questions. I've joined a marketing system (actually 2, deciding on one), and the form fields get sent directly to the marketing system. So, obviously, I'm not using the marketing system's big pitch page. But how can I incorporate an "extra" like those that MLSP (for example) would offer on their "funnel" page? Or would that be off-limits with a roll-your-own site like mine?

Also, I did add the Sign-Up option if, again, someone knows what they want and doesn't want to mess with getting on a list and being contacted 7 times - they just want to join now. I like your wording, and prefer it to mine, but the question is, should I lose that sentence altogether? Or should I allow people to join, bypassing the mailing list?

I hope these easy tweaks will make your site flow better.

As I said, great feedback, David - much appreciated.

[David Wilcoxson Company: Magnetic Sponsoring Contribution Level: 3]

Ok, here I do have questions. I've joined a marketing system (actually 2, deciding on one), and the form fields get sent directly to the marketing system. So, obviously, I'm not using the marketing system's big pitch page. But how can I incorporate an "extra" like those that MLSP (for example) would offer on their "funnel" page? Or would that be off-limits with a roll-your-own site like mine?

Also, I did add the Sign-Up option if, again, someone knows what they want and doesn't want to mess with getting on a list and being contacted 7 times - they just want to join now. I like your wording, and prefer it to mine, but the question is, should I lose that sentence altogether? Or should I allow people to join, bypassing the mailing list?

Sorry I wasn't clear. Having an opt-in form is great as it let's you follow up with your marketing system.

On the form, I was just suggesting that you change the wording, to give people a reason to enter their information, and eliminate things that might distract them like the checkbox.

I forget to mention, if you can, you might change the form SUBMIT button to read GIVE ME THE INFO or something like that, as it's more compelling.

Regarding the SIGN UP text, you definitely want to give them a chance to sign up from your webpage, which is why I suggested making it bigger.

I was just suggesting that you use more compelling words than "Sign Up".

I hope that makes sense. David

[Kerry Thomas Contribution Level: 2]

Hi –

I’m just working on finishing up my first marketing website. I have not launched it yet – no SEO, no traffic, etc., but hope to in the next week or so. So I’m interested in feedback from some of you. The good, the bad and the ugly (don’t forget the first one!).
Thank you!

Hello Neal. Nice site. I did find some technical issues with your site that will need to be fixed preferably before you start your search optimization process.

1.) I'm seeing multiple URLs that point to the same page. This is from the way the php script is generating the urls. You don't want the search engines to be able to access the same page from multiple urls as this can create indexing issues.

2.) I would change the base url to "http.//www.yoursite.com/" instead of "http.//www.yoursite.com/index.php" -- this will remove the index.php from the url and make it more user friendly. It will also help your page load faster! ( I broke the links in this example)

3.) I noticed that you also have some admin type pages that have been indexed by Google...These are not something that needs to be indexed and should be excluded via a robots.txt file.

4.) I would also create a Google sitemap.xml file and submit it to webmaster tools so that you can let them know what pages you want crawled and this will also let you handle the url parameters that are causing the problems I referred to in item 1 above.

These issues should be addressed before you start your SEO of the site. I'd be happy to help you fix these if you need the help. Just PM me and I'll walk you through it. Kerry

[Douglas Adams Company: Watkins Incorporated Contribution Level: 4]

I didn't see a disclaimer.

blessings...
Douglas Adams

[Rob Hammond Company: Global Virtual Opportunities Contribution Level: 4]

Looks like a great products site, but I think you need to set up a separate recruiting website with a direct funnel, because I predict zero opt-ins in the box you have right now.
But as far as a product site, I think it looks just great. Just get a different site set up for recruiting.

[Neal Barnett Contribution Level: 1]

Hello Neal. Nice site. I did find some technical issues with your site that will need to be fixed preferably before you start your search optimization process.

Kerry - Thanks for pointing those out. I think I've got 2-4 covered, but not clear on 1. Since it's technical, I'll PM you about it.

I didn't see a disclaimer.

Douglas - right you are. Thanks - I'll add one.

Looks like a great products site, but I think you need to set up a separate recruiting website with a direct funnel, because I predict zero opt-ins in the box you have right now.
But as far as a product site, I think it looks just great. Just get a different site set up for recruiting.

Rob - Help me understand your thinking. Why do you think no one would opt in? When you say a different recruiting site, do you mean the standard Marketing System site that offers you a free DVD if you put in your name and email? What's your idea of the ideal opt-in site - and do you think it could be done on this site, perhaps on the Opportunity page?

[Rob Hammond Company: Global Virtual Opportunities Contribution Level: 4]

Well, the site doesn't focus on the opportunity, it just focuses on the product.
So if you want to bring people into your opportunity, then you need to drive targeted traffic to a lead capture page. Then, bring them into a website where you talk about yourself, your team, the product, the comp plan, etc.
But as is, I think you have a great site for potential product-purchasers. And oftentimes product users turn into potential teammates down the road.