Guys there are a lot of methods of SEO-ing
Onsite SEO or What most would call, On Page Optimization, what this means is your website is optimized for keyword occurrence, normally 3% to 9 % of the keyword you are attempting to rank for. You must consider h1 tags, "bold" text, and natural flow of the content. As an seo expert both white hat, and black hat, we have learned keyword ratios that flag as spam to google. Other things to consider are meta content "Description"...
I remember my years in IVY, when google was relatively young, we could get a site indexed with simply spamming the word in our content description and keyword description, ohhhh those were the days...Build it, spam it, ping it and your site was BOOM indexed for "HotRods", then the algorithm matured and well these things just don't work. Again Google wants to see natural order in your content description as well, and for all those guys who wish to get PAGE one status in weeks, or who want to HIRE an SEO EXPERT, to get YOUR NEWLY PURCHASED DOMAIN NAME RANKED ON PAGE ONE for the keyword "Home Based Business" consider this. Domain age is a heavy variable when considering SEO. Your newly minted site does NOT STAND A CHANCE... at least not in 3 weeks...as google needs to learn to trust you, and make sure you are not a SPAM SITE
Go ahead and buy backlinks, anchor text links, and saturate the internet with content...do this too fast and you are engaging in a practice called "GOOGLE BOMBING", yes Google figured this out a few years back. When Former President Dubbya Bush popped up first for the keyword "VILLAGE" idiot, the google bomb campaign was sponsored by anti-war, pro democratic activist, and SHUT DOWN, or sand-boxed relatively quickly.
So ONSITE SEO is basically great flowing content, with the right mix of keywords, and properly labeled <tags> a well written content description, and well LOTS AND LOTS OF CONTENT....PERIOD
Tips to creating content on your site....BLOGS, gotta have one
A Forum, Yup "their" ramblings mean new content for you....
You also reap the benefits of SOCIALIZATION...
RSS FEED SYNDICATION
Offsite SEO, well DOFOLLOW is important, Anchor TEXT is important, Neighborhood Is Important.
What do I mean by neighborhood ? well Good standing sites... Think of a HOME, alone on the prairie, and it's worth 50K, Manhattan Beach 2.5 million, New York City ? uhhhhhh not sure this response can fit that many zeros

. The point is this, Your website gains value from the community that links to it. Now here is a piece of advice, guys...
RELEVANT CONTENT LINKING BACK TO YOU MEANS DIDDLY SQUAT Point In Concept:
I own cars.com and want to rank for the keyword cars
You own mycars.com and want to rank for the keyword cars
Why the hell do I want to link to a competitor ?????
So community outside RELEVANCE is not only sensible from a free enterprise perspective, but damn right proprietary.
If a site talking about NASA has a pagerank of 9 and wants to LINK TO ME, guess what...whether the content is related or not..LINK VALUE will FLOW...
Ways to generate links ? Without giving away the FARM, a VPS, or virtual private server, with root access, that can mirror product downloads from sites like Adobe, Mozilla, Norton Antivirus...and many other trusted products
now whats a mirror ? a mirror is basically a download resource. If you become a download resource from these companies they will pass page rank link juice, with PAGERANKS as high as 9 ...
For aged sites preferably 5 months or older this is a great technique for building A GREAT COMMUNITY of Backlinks, while RISING UP THE SERPS
I have 1001 methods guys but I promised not to give away the farm