We've all seen them.
We've all signed up to at least one.
"Enter your name and email below
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Whiz Bang Super 7 Day Series!"
* First Name
* Last Name
* Email Address
* Phone Number
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I've read and heard many different opinions on how many fields you should have on your form.
Some say the more fields you have (name/email/phone) the lower your conversions will be.
I've also read the opposite where no significant difference is seen.
I've personally A/B split tested numerous variations (up to 3 fields - name/email/phone or first/last/email) over 1,000,000+ page views across 8-10 different niche sites and have not seen significant optin differences in either case. (i.e. less or more optins)
Significant optin rate differences were affected by the copy of the offer itself.
If the copy was poor too many fields rendered a slightly lower optin rate.
Poor copy performed badly no matter what. Good copy performed well no matter what.
However I have seen significantly higher open rates using personalized subject lines.
(i.e. using someone's first name that was collected in the optin form)
"John You're Not Going to Believe This!"
Here's the Question ...
- How is your decision to optin affected by the number of fields asked for?
- Are you more likely to optin with just an email field?
- Are you more likely to open an email that has your name in the subject line?