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[Richard Bravo Company: Life Force International Contribution Level: 9]

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We've all seen them.
We've all signed up to at least one.

"Enter your name and email below
for instant access to my
Whiz Bang Super 7 Day Series!"

* First Name
* Last Name
* Email Address
* Phone Number

CLICK FOR INSTANT ACCESS!

I've read and heard many different opinions on how many fields you should have on your form.
Some say the more fields you have (name/email/phone) the lower your conversions will be.
I've also read the opposite where no significant difference is seen.

I've personally A/B split tested numerous variations (up to 3 fields - name/email/phone or first/last/email) over 1,000,000+ page views across 8-10 different niche sites and have not seen significant optin differences in either case. (i.e. less or more optins)

caveat:
Significant optin rate differences were affected by the copy of the offer itself.
If the copy was poor too many fields rendered a slightly lower optin rate.
Poor copy performed badly no matter what. Good copy performed well no matter what.

However I have seen significantly higher open rates using personalized subject lines.
(i.e. using someone's first name that was collected in the optin form)
"John You're Not Going to Believe This!"

Here's the Question ...
- How is your decision to optin affected by the number of fields asked for?
- Are you more likely to optin with just an email field?
- Are you more likely to open an email that has your name in the subject line?


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[Lynda Cromar Company: Empower Network, LLC Contribution Level: 9]

I think it depends more on the value of your offer. I personally don't have any reason to have their physical address. But recently have started using a capture with a phone field. And yes I call back. I take them through the back office of our recruiting tool system. They are usually very happy I took the time. It lets me know how serious they are. Those who give me bad e-mails get my auto-responder, its a great filter!

[Richard Bravo Company: Life Force International Contribution Level: 9]

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For me personally I know Im more compelled to open an email that has my name in the subject IF it's written well. Like the example I gave above, if the subject is strong, meaning it grabs my attention and peaks my curiosity, I'll most likely open it.

One factor that will affect the decision is the "from" field.
Even if the subject is strong, if I recognize the person its from as someone I'm not really interested in reading right now (i.e. a bank promo or service promo or something like that).

As far as opting in to lists it depends on the content.
If it's something I know I want to be connected to long term or someone I want to connect with directly, I don't mind filling out more info - I rarely give my phone number though. I reserve that form of contact for when I'm really serious about connecting or wanting to be contacted.
(we're just talking subscribing to a list here)

If its something I'm just checking out (or doing ninja marketing) then I prefer email only or name/email only - mostly for the sake of time. But in this case I use a research email address anyway, so it really doesn't matter.


~RB
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[Richard Bravo Company: Life Force International Contribution Level: 9]

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Thanks for the input Lynda =)

Can you elaborate on this ...

Those who give me bad e-mails get my auto-responder, its a great filter!

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[Dez Futak Company: CarbonCopyPRO Contribution Level: 3]

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Here's the Question ...
- How is your decision to optin affected by the number of fields asked for?
- Are you more likely to optin with just an email field?
- Are you more likely to open an email that has your name in the subject line?


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Woah! You 'got me' just from the subject line of *this* post, and it didn't even have my name in it

Seriously - just for minute anyway - I *do* get a semi-subconscious spike in my endorphin levels when I see my name in the sibject line - even though I know it's a marketing ploy.

In fact, I'm not bothered that it's a marketing ploy. I'm a marketer too, after all

OK, so what about on a squeeze page?

Zero difference for me. Why?

Well, I'm not lazy

If I want in, I'll pay for those extra few seconds. Besides, I guess it's a bit of an ego thing - I'm letting you know that I've put myself on your list

Great discussion starter Mr Bravo!

Dez.

[Joyce Penner Company: Life Force International Contribution Level: 8]

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For me personally I know Im more compelled to open an email that has my name in the subject IF it's written well. Like the example I gave above, if the subject is strong, meaning it grabs my attention and peaks my curiosity, I'll most likely open it.

One factor that will affect the decision is the "from" field.
Even if the subject is strong, if I recognize the person its from as someone I'm not really interested in reading right now (i.e. a bank promo or service promo or something like that).

As far as opting in to lists it depends on the content.
If it's something I know I want to be connected to long term or someone I want to connect with directly, I don't mind filling out more info - I rarely give my phone number though. I reserve that form of contact for when I'm really serious about connecting or wanting to be contacted.
(we're just talking subscribing to a list here)

If its something I'm just checking out (or doing ninja marketing) then I prefer email only or name/email only - mostly for the sake of time. But in this case I use a research email address anyway, so it really doesn't matter.


~RB
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Hey Richard. I'm more interested in headlines than having my name in the subject line (getting a bit cynical there) or contained within the copy. It does add a nice personal touch to the writing style but I'm not moved by it personally. Different scenario when I'm marketing though. I want their name (first for sure).

I often do a bit of an experiment with some of the people I'm following or still learning from. If they ask for my phone number I give it and then sit back to see if anyone will phone me. So far none have - surprise ! But it gives me the opportunity to be different. I just starting asking for phone numbers (optional) and I call them. I've surprised every single one of them so far. It's a bit of a weeding process for me. Those serious enough to give their phone number get something more back - a personal phone call from me a.s.a.p.

Great topic Richard.
Joyce

[Dereck Arreguin Company: Numis Network Contribution Level: 3]

Bravo,

When I first started this online crusade of discovering the power of systemization and automation with my marketing, I took the "List Control" course with The Godfather himself, Frank Kern.

Even as a total green horn, I realize there were some masterful, "underground" secrets that needed to be learned.

In more recent times, I've signed up to get his new book which dove deeper into the subject of email marketing.

Even when there's no "real proof" of what works on my end (everyone is different depending on their level), there is by Kern's words, to be a higher open rate when including the name of the receiver within the title.

But really, the whole purpose of the Email title is to get the email opened. Then the copy inside is to have the person take the action in clicking the link and what not.

So, being that I know you know that, I am under the impression that the name and email are the two most required things to have. Personally, I require those two fields now days and leave the slot for phone number as an option.

Because, of course, the point of collecting someone's information is to convert them in some way later down the road and possibly asking for more (AKA the phone number).

When it comes to me opting for me, I'd only leave a name and email if they leave me the option. Rarely do I offer a phone if I don't know who they are who "desperately" need their information.

Ultimately, the phone number thing should be the second wave of optin forms one you are on "the inside". There, after building up trust and value, can the phone number be a real option for me.

-D