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[Francisco Arache Contribution Level: 1]

So guys,
How everyone doing today?

I'm curious... what copywriting books and resources can i look at?

I'm putting a list together of the books that I'm buying this month and would like to have suggestions on this field.

Any suggestions?

If is possible list their names , author , rating and / or why you think is a great choice to have in a personal library


Thanks,

Francisco

[Tony S Contribution Level: 2]

Here are books/Authors to study:

1. Dan Kennedy
2. Yanik Silver
3. Gary Halbert-- theGaryHalbertLetter.com (free)
4. John Carlton
5. Gary Bencivenga-- BencivengaBullets.com (free), I think his seminar was about $5k. And if I remember correctly, I think someone mentioned Mike D. had some of his materials

Books: Scientific Advertising, Ad Magic by Brian Keith Voiles, Advertising Secrets Of The Written Word by Joe Sugarman, and Tested Advertising Methods by John Caples.

There are alot more. I will tell you this though, the more you study and the more your copy skills improve, the more "addicted" you'll become to learning/writing copy. So be careful...

B)

ps- I've checked out Ben Settle's blog. It's good info there as well. Also, study Mike D. Example- BBR re-launch.

I hope this helps...

[Tony S Contribution Level: 2]

oh yeah, I forgot. Copywriter's Guild that's being offered as an upsell for the BBR course. If you haven't got it yet, go buy it now!

[Michael Wilson Contribution Level: 1]

My favorite online resources are:

Copyblogger
http://www.copyblogger.com/

and

The Total Package
http://www.makepeacetotalpackage.com/

Totally loaded with valuable content, and totally free.

Post edited by: mwilson51, at: 2008/08/07 23:00

[K S Contribution Level: 2]

Hey

The 3 main sites I read regularly are:

http://www.michelfortin.com
http://www.bensettle.com
http://www.copyblogger.com

And I'm sure you've heard Yanik Silver is one of the best out there, check his work out. I don't have his copywrite course, I will very soon, but I have his "Million Dollar Emails" - This is a fantastic ebook by the way.

Hope this helps you

Regards

Kiran

[susan coils Contribution Level: 4]

I'm finding my best copywriting tips coming from e-mails and newsletters. If you read through some of Mike's mails, that is some awesome copywriting right there. And you get it free, just for being on his list! :laugh:

Too often, most people don't read their emails fully. But there are some great nuggets to be learned in there.

[Jeff Atherton Contribution Level: 2]

Francisco,

that first reply had some good recommendations. I would also suggest Joe Vitale's Hypnotic writing as another good one.

Blue Skies,
Jeff

[Dr . Roger Moore Contribution Level: 1]

Also I did not see any of these listed:

John Forde
Nick Usborne

These are both top Internet Copy Writers:

Check them out!

Dr. Roger Moore

[Raymond Fong Company: Numis Network Contribution Level: 3]

I'll also add Eugen Schwartz's "Breakthrough Advertising". At $100, it's a bargain.

Raymond Fong

[Ben Settle Contribution Level: 2]

Raymond, I have to second your Breakthrough Advertising pick.

Everything you need to write blockbuster ads is in that book (right in chapter one, actually. And chapter 7 is pure gold).

Nothing else I've seen (yet, at least) gets as deep into the subject.

Only drawback is it takes most people several readings to absorb even 1/4 of the concepts.

So definitely not for the casual reader...

Ben