mlsanders wrote:I passed out cards to all my neighbors inviting them to a business meeting. I had aligned some of my upline speakers there to speak before them. Everything was laid out for a great social evening. Nobody showed up.
Were you able to determine what the issue was that caused a zero turn out?
Some things I've learned doing local meetings are:
Give enough notice prior to the meeting - about a week.
Follow-up couple of days before and the day of. The day of was a big one. Following up that day and even a few hours prior, like mid day if it was an evening event, went a long way to getting people to show.
Not enough rapport with the neighbors you invited?
This is always a big one. If people don't know you, you're relying on your delivery of the invitation and the strength of the invitation's call to action and subject. This is where having a local team helps because you leverage their relationships and trust within their sphere of influence.
mlsanders wrote:I agreed to a radio announcement with a friend for advertisement. The radio time was at a most inconvenient time of the day that nobody heard it. That radio program shortly went off the air.
We ran 15 different branded ads showcasing various products with comedy bits and a story during the summer on a local station during rush hour (5pm) a few years ago. I don't think we made a single sale "directly" from the ads. What we did see was a lot of comments like "oh yeah I heard about Body Balance on the radio." My biggest take away with radio was that it can work really well to run when you can do it long term for branding purposes. i.e. establishing the brand as a "household name" type of campaign.
The medium to me at least, doesn't seem profitable for immediate action like "visit my website for XYZ."
It can do well for events and short term promotions too.
We had a local dj with a great following come to a local training event one year where he did a LIVE broadcast 4-6 times from the event. He talked about the product (focusing on Body Balance as the flagship product - i.e. branding) and interviewed us and others from the team. At the end of each segment he'd invite people to come down to the event. I think we had a dozen or so people show up directly from the radio. The big return that event was he got on the product.
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