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Mobile Mania... Is It Real?

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Re: Mobile Mania... Is It Real?

Postby Stephen Meyer on Fri Mar 16, 2012 9:51 am

1. As a consumer, do you find receiving advertising on your mobile device/cell phone useful?
If I have purposely subscribed to the advertiser it is OK and often welcome. If not, it is extremely annoying just like Spam

2. How many purchases have you made as a direct result of a mobile ad (online or offline)?
A few, mainly Amazon Kindle books

3. Do you scan QR codes? If so, do you respond/take action on the promotions?
Not often, most of the times I have scanned is to see how it works, no intent on buying anything

4. Which type of offer do you respond to more:
a) an online purchase either direct from your phone or from a computer at a later time?
Every offer I have responded to has been something that can be bought online. If it is something I want and I am researching I'll save good ads (price, shipping deals, customer service)for a later purchase. I always do a lot of shopping before buying online. I have bought from my phone many times, especially Kindle products.

b) an offline purchase such as a discount at a restaurant, local business, etc? I have not but would be open to good discounts, again, if i was subscribed to the advertiser. I have several friends who use shopping apps to get discounts like these. They get ads from the advertisers. My wife is getting it for her new phone.
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Re: Mobile Mania... Is It Real?

Postby Lynda Cromar on Fri Mar 16, 2012 10:47 am

RichardBravo wrote:.

OK so Im sure we've all heard that mobile marketing is the rage right?
Let's see if we can get some actual numbers on the topic.

Image Please answer these questions:
1. As a consumer, do you find receiving advertising on your mobile device/cell phone useful?
2. How many purchases have you made as a direct result of a mobile ad (online or offline)?
3. Do you scan QR codes? If so, do you respond/take action on the promotions?
4. Which type of offer do you respond to more:
a) an online purchase either direct from your phone or from a computer at a later time?
b) an offline purchase such as a discount at a restaurant, local business, etc?


The information here will benefit the entire community immensely.
So lets keep this topic tightly focused by just answering the exact questions.
As marketers we're often biased, so be sure to put your consumer hat on when you answer.

««Do Everyone a Favor»»
If you do not want to answer the specific questions, please do not congest the thread with one line comments.

Thanks for playing.
Cant wait to see the results!

.
.


Frankly I just don't get using the cell phone for online at all. So probably I am not anyone that would do any of the above. I did get a tablet, I am a visual person so its hard to do it from just titles, the abbreviated version of the social medias are confusing to me, just me I guess!
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Re: Mobile Mania... Is It Real?

Postby Adam Taha on Fri Mar 16, 2012 11:33 am

1. As a consumer do you find receiving advertising on your mobile device/cell phone useful?
No.

2. How many purchases have you made as a direct result of a mobile ad (online or offline)?

None.

3. Do you scan QR codes? If so, do you respond/take action on the promotions?
No.

4. Which type of offer do you respond to more:
a) an online purchase either direct from your phone or from a computer at a later time?

Just internet online, email newsletters from sites I subscribe too but never adverts from phone.

b) an offline purchase such as a discount at a restaurant, local business, etc?
Sometimes but it's very, very rare.

Sometimes, I might see an offer offline, like sport offer, or venue offer night out. Like 2 meals free if I invite 6 people invited to the restaurant.

Or a delivery service for Pizza, was one of them before I got my own Pizza machine. I remember a flyer, which had pizza offer and I could order it online. I ordered. But it's a very rare for me. It has to have a site where I can look more, surf more, get to know company more.

Pizza flyer I knew, as I know Pizza hut so trust is there.

Adam
Last edited by thedarkroom on Fri Mar 16, 2012 8:17 pm, edited 2 times in total.
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Re: Mobile Mania... Is It Real?

Postby Damayanthi Jayasinghe on Fri Mar 16, 2012 5:21 pm

1. As a consumer, do you find receiving advertising on your mobile device/cell phone useful? No
2. How many purchases have you made as a direct result of a mobile ad (online or offline)? No
3. Do you scan QR codes? If so, do you respond/take action on the promotions? No
4. Which type of offer do you respond to more: Both
a) an online purchase either direct from your phone or from a computer at a later time?
b) an offline purchase such as a discount at a restaurant, local business, etc?
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Re: Mobile Mania... Is It Real?

Postby Marty Baker on Fri Mar 16, 2012 8:20 pm

RichardBravo wrote:.

OK so Im sure we've all heard that mobile marketing is the rage right?
Let's see if we can get some actual numbers on the topic.

Image Please answer these questions:
1. As a consumer, do you find receiving advertising on your mobile device/cell phone useful?
Not Really...
2. How many purchases have you made as a direct result of a mobile ad (online or offline)?
No
3. Do you scan QR codes? If so, do you respond/take action on the promotions?
Yes, have never bought but have connected on social sites
4. Which type of offer do you respond to more:
a) an online purchase either direct from your phone or from a computer at a later time?
b) an offline purchase such as a discount at a restaurant, local business, etc?


The information here will benefit the entire community immensely.
So lets keep this topic tightly focused by just answering the exact questions.
As marketers we're often biased, so be sure to put your consumer hat on when you answer.

««Do Everyone a Favor»»
If you do not want to answer the specific questions, please do not congest the thread with one line comments.

Thanks for playing.
Cant wait to see the results!

.
.


I think text advertising that is realivent to the end user will be the most effective mobile advertising..
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