Taken from Dan Kennedy's blog.The best time to break the rules is when you are absolutely convinced that conventional wisdom and the crowd are wrong.
For example, when Dan Kennedy started in the speaking business, everybody billed for fees and expenses after the speaking engagement and those who sold from the platform sort of begged to do it. Dan broke the “rules” and demanded 50% up front to take a date off the calendar and wouldn’t speak at any event where they wouldn’t let him sell from the platform.
Where most of the speakers were content to wait for the sales to come from the know, like and trust factor and the Attraction Marketing philosophy, Dan Kennedy blazed the trail for change and sales.
What could we do to 'break the rules' and steer away from the crowds and conventional wisdom ?