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[MartinJose Johnson Contribution Level: 1]

i don't think PPC can improve our site's ranking as stated above. PPC is used to attract customers into our sites by paying ads that are to be posted in other websites. PPC can therefore increase traffic into our site but never to improve its ranks in the SERPs.

Yes,I just view PPC as a kind of pay-perlick advertisement related to search engine. It will not contribute to page rank.

[MartinJose Johnson Contribution Level: 1]

PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.
Advertisers typically setup ppc on a PPC network and define how much they are willing to spend for each click-through that they receive.
Advertisers select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear.
Advertisers willing to spend the most money for a relevant advertisement will generally be listed first. *Google's PPC ranking system assesses CPC (cost per click), ad relevance, click through rate, and daily budget, so the order on which the ads appear is based on a number of factors.

[James Martinez Contribution Level: 3]

There are many PPC platforms to advertise on Yahoo, Bing, Ask, AOL and others. In my opinion, the only one that matters is Google. You'll find way higher quality leads there. Think about it this way - what search engine do you use?

WARNING most home based business advertisers have been banned from Google and many 'gurus' are still selling/teaching programs that will get you banned too.

There is one guy that has I think a PHD degree in computer artificial intelligence which is really what Google is becoming. This is way beyond being just a sophisticated algorithm as most people refer to it as. Google is becoming "Big Brother" and has been tracking behavioral patterns for years now.

Anyway the guys name is Jim Yaghi (Google it) and is generating over 1000 leads PER day and has NEVER been banned (neither have I BTW). He has figured Google out! Jim is known as the 'Last Man Standing' while all the other self proclaimed gurus have been either slapped, suspended, banned or where found dead on the side of the advertising highway of lost dreams.

Hey, I hear Jim is launching a new high end course on PPC today and apparently its only available for the next 24 hours so you better get it quick before it's to late.

I will definitely pick up a copy as I believe him to be the "Real Deal". I recommend you do the same if you are serious about advertising on Google.

Well, I guess you could always continue to struggle generating only 1-2 leads per day, quit your business in defeat knowing you'll have to forever work at your J O B (Just Over Broke) for the next 30 years or at least until your boss fires you due to the recession cutbacks...

I say everyone CONQUER Google!

Get The Course TODAY. Good Luck.

[Brooke Kendall Company: CarbonCopyPRO Contribution Level: 2]

I'm with you james

[David Schwind Contribution Level: 2]

Thanks a lot James! We look forward to getting You to an even higher level man... if that's possible!

[Mario Sanders Company: Life Force International Contribution Level: 6]

It seems that I tried Google Adwords and Clickbank accounts. The PPC expense are getting expensive to maintain. I still have not gotten any responses. Google only approved one keyword out of 30 keywords I had submitted. The rest were eligible listed. Even that one keyword became expensive, especially without any response that would lead to a customer. Right now, if I had 5 customers would not equal the expenses I have accumulated so far. The help from Google Support did not help either. If you had a problem see how they respond to your question. I am looking into other avenues to explore.

[Sabrina Gage Contribution Level: 2]

Thanks for sharing! PPC is a great technique of SEM, it's a kind of advertisement, it helps you to drive traffic for your website.

[Steve Smith Contribution Level: 1]

Pay per click is an online advertising technique designed to help increase the amount of traffic to your website.

[Tyronne Ratcliff Company: Legal Shield Contribution Level: 2]

pay per click marketing is a great marketing strategy for some one who has a budget and wants to get their offer in front of a lot of people right away, but on the other hand you can lose your shirt if you don't know what you're doing.