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[Todd Falcone Company: SendOutCards Contribution Level: 2]

O.K. This could be interesting. That is...
if you are up for a simple challenge.

Well...are you?

This is the COPYWRITING FORUM, is it not?

In the game of copywriting, headlines are everything. While there are other vitally important components that are added below a headline to create the magic of high response, if your headline sucks, so will your results.

Strong headlines capture the attention of the reader and make them "stick" to the rest of your ad, one surefire way to get maximum response.

Since these forums are such a great place where multiple minds meet, why don't we take this opportunity to get creative and help our fellow brothers and sisters who reside here out a bit.

Everyone who reads this post does one simple thing. You ready?

Here's the challenge. Come up with a single word or phrase that anyone who is marketing
a home-based business could use to magnetically attract people into reading the "rest" of the story being presented in that type of advertisement.

Here's the challenging part. Be promotional, but don't use hyped-up, over-used phrases.

I'll get it started by putting out both a word and a phrase.

Word: Deadly
Phrase:
College Dropout Stumbles into Incredibly Simple Business that...

Alright...game on. Who is going to participate?

[Craig Billings Contribution Level: 2]

Kind of a long one, but I like it:

Phrase:
How are 20-year olds making more than their professors?

[David Schwind Contribution Level: 2]

Hey Todd... hehe... great add-on to the title of this thread... "Can you pass?"

-You definitely earned my click on the forum with that one. ;)

Great Topic man.

Alrighty, let me throw something out here...


Word: Help!

For the phrase, I'm going to include a phrase opener for a pretty responsive email I sent out not too long ago...

Phrase:

This past 48 hrs I've had trouble BREATHING...

(Lean forward and I'll tell you why...)


-This is going to be a fun one Todd, who else is in besides Me and Aurelius?

You're not AFRAID are you? ;)

Post edited by: David, at: 2007/11/08 08:48

[Jim Yaghi Contribution Level: 4]

David--looks like i'm stalking you lol...why do i get the feeling that you, shiraz, a couple of the girls, and me are dominating these forums? haha

anyway enough stalling

Here's my word:
Sizzling

and here's my phrase

How to Attract a Stampede of Nodding Customers...



Jim Yaghi

[Michelle Kile Contribution Level: 1]

I echo David... "Great Topic" Todd!

Thanks for the opener! Here's my 2 cents...:)

Word: Daring

Phrase: "Who's really the Boss? You...or Them?"
(switch "them" with "him" or "her" if you had those demographics)

Word: FoolProof

Phrase: Discover Your Own FoolProof Method to Creating Actual Profits OnLine

[Jarred Doss Contribution Level: 1]

Great topic!!!


Word: How

Phrase: The Information Age is here... Will you profit?

[Jim Yaghi Contribution Level: 4]

"You're either making money...or you're losing"

[Karen Umstattd Company: Herbalife International of America, Inc. Contribution Level: 2]

This is way over my head but I'm here to learn and participation (or trying) is a part of my learning process.

Word: What is/does (okay, two words)

Phrase: What Does The 30 Day Mental Challenge And Principaless Interest Have In Common?

This is something I just added to one of my follow up messages and this is my subject line, have no idea if it'll grab the readers but I sure hope so

"curiosity killed the cat"

It got me to learn more about it anyway

Karen Umstattd

[Verniel Cutar Company: Global Domains International, Inc Contribution Level: 3]

word: FREE
(it's overused nowadays, but surprisingly, still works like crazy)

phrase: How To Invite An Avalanche Of Excited Customers To Your Doorstep