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[Jim Yaghi Contribution Level: 3]

Here ya go,

http://www.amazon.com/Social-Media-Mark ... 0470344024

that's a shopping cart page. It has a photo of the item, a short description, and a buy button. If you were to do this in adwords, you'd want a cleaner interface than this with fewer distractions. But you get the idea.

You could always have a link on that page for "more information" where people can read a full sales letter about the item.

Also, I'm still a little confused about domains with PPC. In another thread, you mentioned that you really only need one hosted account, and one domain name. Does this mean all your display URL's for your various PPC campaigns would actually just be subdomains of your main domain name? That doesn't sound right to me, and I suspect I understood you wrong.

Let's define our terms to answer this.

Marketing Campaign: Any new product or service you plan to offer up for sale. Eg, Magnetic Sponsoring, 7 Great Lies of Network Marketing, NuSkin BizOp.

PPC Campaign: A used-defined grouping structure for a number of related adgroups. For example,

You may have three PPC campaigns for Magnetic Sponsoring:

MLM Gurus
MLM Tools
MLM Products

And then have another 2 campaigns for 7 Great Lies of Network Marketing

MLM Tools
MLM Products

And then 1 campaign for your bizop:

NuSkin Bizop

So now, you would have a SINGLE webhosting account for ALL your Marketing Campaigns.

You would register 3 domain names, one for each marketing campaign and point them to different directories inside your hosting account. For example:

www.MagneticListBuilder.com would be used to market all your magnetic sponsoring efforts. You may have 3 different landing pages inside there for each of your PPC Campaigns and maybe even more. Their path would be www.MagneticListBuilder.com/gurus.html and www.MagneticListBuilder.com/tools.html and www.MagneticListBuilder.com/products.html
www.MLMGuruMythBuster.com would be used to market all your 7 Greatest Lies efforts. You may have 2 different landing pages inside there for each of your PPC campaigns. Their path would be www.MLMGuruMythBuster.com/mlmtools.html and www.MLMGuruMythBuster.com/prod.html
www.NuSkinTopSponsor.com would be used to market your bizop and its path could be www.NuSkinTopSponsor.com/leadership.html

Your display URLs need not include the full path. They may just use the domain name in bold but then take the user to the different landing pages within depending on what you said as the target URL.

As you can see, you can run tons and tons and tons of different marketing campaigns all with the same hosting account. And you can have tons and tons and tons of campaigns and adgroups all with the same domain as long as they are for a related idea.

I hope that this is clearer to understand.

Jim

[Lane Romero-Reiss Contribution Level: 2]

Thanks Jim,

That is much clearer, thanks. I was confused by a different post because I thought I was reading that you were saying you could have one domain name that would cover all your PPC campaigns. Now I see it is fine to use one domain for each campaign, as long as your display URL matches the main domain you are pointing to, even if you are pointing to a subdomain.

Also, thanks for the Amazon page. I guess I never really considered creating a product-focused landing page like that, because you can't really do it for a product from your primary business (at least that's the norm). As we grow, of course, we create our own products and it's good to know these can make for effective PPC campaigns.

Lane Reiss

Thanks for that Jim. That is going to make life interesting as we all split test landing pages AND Adwords!



Can you offer some advice on when to slipt test which. For example what would you consider a high click through rate (some guide figures?) when we would do better altering our landing pages rather than our ads? I have one ad group running with a 1.87 CTR and about 10% fill out their details having watched the video on the landing page. While I have another with a 5.5CTR but no sign ups at all but I constructed the landing page using the same principles but no video.

Perhaps I just answered my own question there but I will toss it out here in case someone has some ideas what they think good CTRs are.

But we digress off the original topic here. In answe to the original question-I think you can build and host landing pages for free as long as you buy a domain name and forward and mask it properly. You have to do this for PPC anyway. I use blinkweb, as per Mike Klingler's advice at Renegade and it is easy (probably because Mike teaches how to do it so well!) and free. Why pay even $3 per month if you can do it free. (What a cheapskate I am!)

Sophie Hardy

[Jim Yaghi Contribution Level: 3]

Sophie,

The reason we opt to pay the $3 a month for hosting is that we don't really have the choice of not doing it. Google Adwords policy changed and no longer allows framed pages (URL masking) or anything else that makes it look like the page people are on belongs to a different one from what it is in reality.

So, while it would be a fine idea to do the free hosting idea you just mentioned, it wouldn't be a good strategy for Adwords. It could result in bad quality scores, ad suspensions, and even account cancelation.

As for your split-testing question:

there is no "recommended" or "best" CTR. It comes back to what that translates to in terms of Revenue Minus Cost. If an ad gets a 5% click-thru-rate and costs $50 it would affect you differently than if the ad had a 5% click-thru-rate but cost $5.

What I do recommend you do is only test one thing at a time. From what you described, your experiment is hard to conclude anything from. You see, you're comparing two different ads with each other...which is fine if that were the only variable...

but those two ads then seem to go to different landing pages. One with a video and one without. You can't conclude that the ad with 5% CTR that resulted in 0 conversions is ineffective. Because, how do you know that it's not the landing page instead of the ad that was the reason for having no conversions?

Instead, you should run Ad #1 and Ad #2 as ad variations on the same keywords and in the same adgroup, going to exactly the same page.

Compare Ad#1 and Ad#2 for CTR to find the one most attractive of clicks. You can also compare how they influence the conversion rate of your landing page if you let the experiment run long enough to accumulate 30 conversions each ad. If it turns out that Ad#1 gets 5% CTR and 0% conversions while Ad#2 gets 1.87% CTR with 10% conversion, then here's what I'd do:

Borrow Ad#1's headline or any other feature you think might be responsible for the higher CTR. Create a new ad variation that uses the body of Ad#2 or any other feature you think might be responsible for higher conversion rate. Delete Ad#1 (the one with 5% CTR and 0% conversion). And test your newly created ad against Ad #2 (the one with CTR 1.87% and conversion rate 10%).

Hope that's clear. If it's not, just ask again for clarification.

Jim

[Kurt Henninger Company: Shaklee Corporation Contribution Level: 5]

An alternative to this could be to collect opt-in information on your own web page, and then promote either the sales page for Magnetic or the opt-in page for Magnetic to your list.

You could market the videos from magentic as part -2 of a training course (with a little help from your friend Mike) and direct people to the opt-in page for MS in your messages.

I've found this to be a very effective way to use generic funded proposal systems in your own marketing funnel.