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[Scott Lunsford Contribution Level: 2]

if the price is higher the quality is higher

Not necessarily. I know that corporate will always tell us this BUT there is proof out there done by independent testing that shows that the ingredients listed on the product were not even present when tested.

The main reason the product is higher is because there is an opportunity attached to the product. If you buy a similar product at retail places you get nothing but the product.

[Carolina Millan Contribution Level: 2]

if the price is higher the quality is higher

Not necessarily. I know that corporate will always tell us this BUT there is proof out there done by independent testing that shows that the ingredients listed on the product were not even present when tested.

The main reason the product is higher is because there is an opportunity attached to the product. If you buy a similar product at retail places you get nothing but the product.

Indeed. One thing you must always keep in mind: Quality is defined by the client, not by the company.

[rahul chawla Contribution Level: 1]

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http://rchawla3.qhealthbeauty.com

[Garrett Kroyer Contribution Level: 2]

Free samples may win you customers, but in my experience it has little value in winning over business builders.

This happens with some of my business builders. But it doesn't need to.

If you are giving your business away in the form of samples it is because you
are thinking like a consumer not a business owner.

As a business owner you have to reverse this thought process... consumers want stuff for free
but business owners only offer free stuff if they have some assurance of profit.

When you do give out free samples it pays to be smart about it right?

If you are selling your companies products, you want to offer a continuity proposition.

Here is how it works:

Offer a free trial, ONLY when your prospect commits to using
the product regularly "IF THEY LIKE IT".

You get their payment information and have them agree to be billed
monthly "IF THEY LIKE IT". If they don't like it they have to take action
to cancel it.

If they won't offer payment information one of two things is happening.
1) Your offer doesn't have a strong enough value proposition.
2) They are dead-beats that are just looking for a freebie.

You can't control scenario 2 so control scenario 1 by improving your
value proposition.

If you are selling your business, your funded proposal needs to have
a continuity offer also. (Like Mike Dillard's Inner Circle Newsletter.
I love it because I see this in my mail box every month,
"WooHoo! Do a little money dance" when I make $11.98 every month
for my leads that have joined it either through magnetic sponsoring
or building on a budget. I don't remember which actually offers the
"Inner Circle News" letter. Sorry I got side-tracked there.)

Say you offer a club or membership that trains new business builders.
Some funded proposals start with a low cost entry. A nuisance fee of
$6 or $9 for processing or sample training material.
(Offer is free but it costs a few bucks to ship it or process it.)

Afterwords they agree to be billed $20 or $40 per month with the option to
cancel at anytime if they don't like it.

If someone pays, it proves they are serious, and in a
position to build. It also proves they see value in your offer.

So what does all this boil down to?

In the end a sample is free ONLY if they will agree to
buy contingent upon liking the product.

If you feel like you need to give your product away,
it means You're Not Building Enough Value for your customer.

There are many ways to create value in the eyes of
your prospect. Have you done your research to figure
out how to build value in your offer?

Claims don't do it... measurable value propositions do it...

A claim looks like this: "You're going to feel Awesome. So good you'll be worried! Better than you have ever felt! EVER! REALLY EVER!!!" (hehe hype hype hype...)

An example of value is different... off the top of my head it might look like this:
If you could lose 100 pounds in the next 30 days is that worth $1000 dollars? (Lots of people have spent WAY over $1000 over the years and not lost 100 pounds.)

How about losing 20 pounds in the next month for $80 with a guarantee that you will love the product or get your money back?

Or something like this:
If you could feel really good right now for $2.00 or $60 for a month.
(The price of a Monster drink or a Red Bull in the US)
Would it be worth your while to feel awesome everyday for only $1.00 a day or $30 for a month?
(The cost of your comparable product.)

See the difference between hype/claims and a value proposition?

When you build enough value in your product offering,
you won't need to give your business away in the form of samples...

Free Samples are only Free to those who deserve it.

Reward only those who deserve not those who need.

Give your products, time, and energy to those who prove
they see the value in what you offer. You will know they see
value when you get payment info.

If you are not comfortable asking for payment. Reavaluate your offer...
Your offer should be seen as THE answer for your customer.

When you demonstrate it is the answer to their problem, your target
customer is happy to commit to you in exchange for a sample.

Best in Business To You!

Sincerely,
JFGrissom

Great bit of information, often a problem with many people (including myself) involved with health and wellness products.

[Tomas Kuracina Contribution Level: 1]

if the price is higher the quality is higher

Not necessarily. I know that corporate will always tell us this BUT there is proof out there done by independent testing that shows that the ingredients listed on the product were not even present when tested.

The main reason the product is higher is because there is an opportunity attached to the product. If you buy a similar product at retail places you get nothing but the product.

Indeed. One thing you must always keep in mind: Quality is defined by the client, not by the company.

Yes I agree, thanks for the input, I wrote that based on my experience with nutrition products distributed by mlm, which is the case of that higher price because of higher quality.

The sad truth is that there are many companies where it's not the case like you have described. Then they can wonder why their distributors have issues. The mlm products should be quality, because we want repeated volume. But this nutrition area I think abuses customers..because which customer would actually go and test if the ingredients listed on products are really there? Nobody, they just trust that person/company who sell it to them.
And the reality of nutrition suplements industry(worldwide) is this (and correct me if I am wrong) : there are few thousand companies, but only two (!) of them have proved that they grow their crops (from which they made their products) on organic farms, so it's pure natural, without chemistry. And they can prove that what is listed on package is actually there.

[Mark Fuller Contribution Level: 3]

The Health Industry is BIG business...be creative...I'm sure you'll find a way to "become the hunted." Think about it...there are cars everywhere...clothing stores...food stores...etc. There's a lot of a lot of kinds of businesses out there...but people still make it. If you're passionate about your industry...separate yourself from the crowd and run with it. You'll be fine!

Dude I am looking at it from a customer perspective. I am not an associate and I don't plan to be one.

[Mark Fuller Contribution Level: 3]

Well, these are common issues, but they can be solved. If the price is higher because the quality is higher, then it's about realizing who is our target market, and the way we are marketing. Wellness industry really needs to target the people that understand the prevention and the whole purpose of nutrition.

I really don't think there are enough people who are interested in prevention and the purpose of nutritionl. Personally, why would I need vitamins from MLM when I can eat right and get the same thing at Wal-Mart for a cheaper price.

Only SOC has offered similar products that are at retail at competitive price which is often lower than retail.

[Mark Fuller Contribution Level: 3]

Great thread Mark,

Some companies rely on the "first to market" catch phrase and
I would agree with this to a certain degree. Whoever gets on
The market first usually has the edge on winning over the market.

Competition is healthy, it makes your company be accountable
And they will have to have fair pricing as an example.

Some companies will actually give a 60 day money back guarantee
Which is not a bad idea. It tells consumers that we stand behind
Our product.

Some companies will have only 1 standard product which will address
Only certain health concerns. Perhaps you need to look at companies
That have several products that will address individual concerns.
For example, joint care product, antioxidants, skin care, weight loss, etc

A company that has only 1 product better be the first to market otherwise
They will always be playing catch up to the competition.

Hope that this helps
Make it a great day

Steve

HI Steve,

You were my chat budddy at Twitter! Anyways, Steve the problem is that skin care and weight loss products are already offered at retail stores. Another problem is that many people are very skeptical of weight loss products. Friday of last week, I had some off line spammer send a weight loss sales pitch letter. It was all hype and slogans that plenty of consumers have heard before. I am not saying you are one of them, but wellness seems to be oversaturated with products.

[JF Grissom Contribution Level: 2]

You not selling wellness products...

You're selling your ability to help others...

If market saturation was a problem you might was well sell nothing...

How about computers? Oh saturated nevermind...
How about home theaters? Oh saturated nevermind...

The key to selling health and wellness (or anything) is YOU.

What can you offer of value to someone looking to lose weight or have nice skin?

Poor people look at obstacles as a problem... Rich people see obstacles as stepping stones to their goals.

[JF Grissom Contribution Level: 2]

As long as you think the problems exist outside of you...

Nothing will ever work. ABSOLUTELY NOTHING WILL WORK for you until you realize the problem isn't products...



For the next product something else will be "not perfect".

And when you move to the next MLM company... again the problem will occur again...

Too saturated... products aren't good enough... excuse... excuse... excuse...

Sell your ability to help others reach their goals, and you become competition proof... the products just happen to help, and the purchase of the products prove that the customer is SERIOUS about reaching their goals... and therefore worth helping.