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Are you guilty of spamming or constantly advertising your product or opportunity right out front, in your initial contact? Is this the extent of your posts or tweets? Do you barely get past an introduction with someone on a social network when you pitch your opportunity? If so, you are wasting your traffic exposure and turning off your contacts with this tactic.

The term Hit and Run Marketing refers to this approach. Utilizing your social media to post advertisements of your product or opportunity has people turning away just as they would hit the fast forward button on their remote when commercials come on while watching TV. If you understand attraction marketing, or what social media means to your SEO, then you would not do this.

I know that if I see someone Tweet their product 5 times in the same second, or worse, fill my entire page with their ads, I can't un-follow them fast enough! But that aside, it is simply a proven fact that, once someone who needs or wants your service has their eyes on your ad or even your content, they almost NEVER take action to select your product or service IMMEDIATELY.

A sale, whether it is an outright product buy, or an MLM prospect signing up to join your company, is a very complex social exchange. It is not going to happen just because someone has linked to you in a social media context.

Social Media is about people, and what interests them. This is always going to be based on human emotion (no one likes to be sold!), and only Engaging, Entertaining, Educational or Enlightening material will capture their attention.

To be successful in internet marketing you must first evaluate your target market and know what content will be meaningful and valuable to them. Then you need to provide that content in an engaging way, otherwise they will not stay on your page after just clicking on your link (if they even do), once they see you are simply there to sell them.

Google is keenly aware of the amount of time someone stays on your page, and either punishes you in the rankings or rewards you with higher rankings accordingly.

Your Perpetual Internet Traffic Machine runs on two things - content, and syndication. If your content is not meaningful to your target audience, and your approach in getting them TO your content is not one which engages and interests them, then you are wasting your traffic exposure. To make the best of that exposure you need to over deliver on what they need, in order to build a relationship of trust with them. Only then will they consider taking advantage of your product or service.

But more importantly is their willingness to pass along your content, to foster its syndication. Content syndication is when your content is propagated through networks beyond your own, whether by social bookmarking or simply by it being passed along in email or other means by people in your network to people in their networks, thereby extending your reach. This is where social networking is so powerful in increasing your SEO.

Social Bookmarking done by others is far more appealing to search engines (and therefore productive for increasing your SEO) than when you post your own content. When others elect to receive RSS feeds from your blog, this enhances your SEO and Google visibility even further. When someone posts a link to your article or blog on their web site, your search engine rankings are increased.

But the point is, you won't get anywhere with content syndication if you are sounding like a commercial, or saying 'buy from me!' or 'join my business, I'm looking for leaders!'.

Social media is a very powerful thing in extending your reach but the reach will not go beyond the first glance of your network's users if you are only pitching your product or opportunity!

[Shirland Carrington Contribution Level: 2]

I totally get as far away from hit and run marketer that I can get as possible. Social media marketing boils down to quality content and relationship. If you try to go around that premise then you will be "de-friend" and "unfollowed" on a constant basis. You still must ask for the sale because people are still procrastinators and need a nudge in the right direction.

[Sean Soboleski Contribution Level: 2]

Are you guilty of spamming or constantly advertising your product or opportunity right out front, in your initial contact? Is this the extent of your posts or tweets? Do you barely get past an introduction with someone on a social network when you pitch your opportunity? If so, you are wasting your traffic exposure and turning off your contacts with this tactic.

Maybe this type of marketing should be called, "Repulsion Marketing" (trademarked by me, just now, violators will be punished to the fullest extent of the law)

By the way, great post. You should post it as an article.

Thank you for your comments guys! Sean, great term, LOL! Absolutely nothing causes me to react (repulse) faster than a spammer, how can someone think that is actually effective marketing!

[Lou Smith Contribution Level: 2]

how can someone think that is actually effective marketing!

No question that so many of us find it [spamming] repulsive but the thing I don't get is, if it didn't work, why would so MANY people keep doing it? Is the general public really that naive?

Sorry for the rant but things in the marketplace persist only if there's financial reward and I can't figure out who's passing out the free lottery tickets.

[johnadverd der Contribution Level: 1]

SEO TIPS....

1. If you dont want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.

2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3. Get your second or third keywords in your directory name and filename.

4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.

[Sandeep Nath Company: MyLeadSystemPRO Contribution Level: 6]

Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS

Hey John you are very wise... but I do not understand what this means. I have a self-hosted wordpress blog. What am I to look for?

Vikki, great article ma!

A question for all on the thread... when it is a tr.im or bit.ly type link being 'spammed' how would you conclude it's for an affiliate page and not for an article, video, webinar or blog post that the sender is (repeatedly) trying to draw your attention to? For all you know, opening the link could be of immense value (!)

Further, I think Lou's observation is very true "things in the marketplace persist only if there's financial reward" and someone please shed light on this

John does have a point, I have wondered about it myself! But I have to also wonder how much it is REALLY working, if it were to be compared to the overall effect of using other approaches less intrusive?

All I know is when someone posts their pitch in my profile wall on Facebook or any other social network, I immediately delete it, and when someone sends me a welcome message with their pitch or linkin it, I ignore it. Anything that smells like a pitch in a Tweet is also ignored.

But, it is possible that someone looking for just that thing might snatch it up, however, I still have to wonder about the total effectiveness of the spamming over more appealing marketing methods.

By the way, has anyone else noticed they do not any longer receive email notifications when someone has commented on a thread they are following in BN??