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[Leonardo Saraceni Contribution Level: 3]

If you havent seen Perry Marshall's post on the new Google Slap for Product Review Sites, good for you.

Many network marketers depend on affiliate income to create cashflow (Magnetic Sponsoring, anybody?), and some of these marketers have been using a simple strategy to make this work:



Well, it seems like this strategy wont fly anymore. I've had to adjust some of my sites, and I decided to compile a "best practices" when it comes to defeating the Google Slap:

It's all here, free, no sign-up required, for you to defeat the google adwords affiliate slap.

Oh, I do ask for your feedback. Is there anything you'd like to add to the tips?

Enjoy it!

[Eric Walker Company: SendOutCards Contribution Level: 4]

Bravo! well done Leo. That's high quality content you're offering. Thanks. -Eric

[Danielle Long Contribution Level: 2]

So, is it a problem to make a google ad that goes directly to a lead capture page that has very little content, maybe a video plus a few paragraphs, plus an opt-in form?

[Leonardo Saraceni Contribution Level: 3]

@Eric and @Dean,

Thank you for the kind words. Good to be back here

@Danielle,

Like Dean said, it's all about customer experience; if you do have the features I mentioned on the article, you're lots of steps above the competition and your quality scores should be fine.

Having a video is a great way to capture that visitor's attention and make them stay a bit longer at your page, but keep in mind that only a very small percentage of visitors will actually watch your video, so you need "backup content" in case they skip the video;

Try adding images to your landing page (below the fold), relevant to your company/product, with <alt> tags also relevant. If you dont want to show too much about the company right on the landing page, take snapshots of the more important parts of the video and post as images.

The idea is to fulfill four areas of "information consumption": audio, video, graphics (image), and text. This improves the likability of your page in the eyes of Google, but the main thing is that it actually improves your conversions.

Here's an example:

At this landing page, you'll see a video (with audio) and text. No image, no bullets.
At this one, you'll see video, audio, text, and image, with bullets.

Which one converted better?

The second one, with an increase in signups from 12% to 16%. Very considerable!

I'll post a more in-depth study soon. Hope this helps ya.

Leo S.

[Richard Bravo Company: Life Force International Contribution Level: 9]

Great job Leo...
Maybe you could explore dynamic keyword insertion for landing pages as well?
It's another excellent strategy for increasing quality score + increased conversions.
Pretty simple to do with a little cut&paste php.

Could make an excellent addition to your site's content.

Cheers!
~ Richard

[Leonardo Saraceni Contribution Level: 3]

Richard, I'm a big fan of the dynamic keyword strategy, but I'm yet to see an insertion that looks natural and not "cookie-cutter-like".

On my sites and for most of my clients I try to have one landing page per adgroup optimized for that keyword. Of course, if you're dealing with a broad product line, this would probably not be feasible, but I still find it worth the time.

Maybe you have an example of DKI that you'd like to share with us?

[Jennifer Baszile Contribution Level: 2]

A really valuable post. Thanks so much. As someone launching an affiliate campaign, I appreciate the tips on how to avoid the slap.
Best,
Jennifer

[Kurt Henninger Company: Shaklee Corporation Contribution Level: 5]

Leo,

Good stuff my man!

What I'd like to add is that this slap really affects Google Search, not necessarily the Google Content network where quality score is much less of an issue. The issue there is your CTR and impression distribution accross the network.

Remember, you can actually get a quite a bit more exposure and traffic from the content network than Google search. For some reason people are fixated on Search. Its definitely worth exploring once you get a basic handle on how to work the Search network. Higher risk there, but higher reward potential as well.

But excellent stuff there. Anyone who is reading would be smart to follow his advice.

[Sandeep Nath Company: MyLeadSystemPRO Contribution Level: 6]

Good post Leo. Very helpful.

Here's a 3-part video series from Dr Glenn himself which is extremely valuable in its approach and solutions about Quality Score... enjoy!

http://www.rocketclicks.com/Webinars/QualityScorePart2.html

PS: Leo, couple of typos in point 2

[Leonardo Saraceni Contribution Level: 3]

@Kurt,

You're absolutely right; there isnt that much of a concern regarding the content network, and quality score is not as important as for search, but there are reasons to improve your landing page's quality score:

It seems like as your content network campaign goes on, google expands your placements (and impressions) based on your credibility as an advertiser within Google. The problem is that if your page goes under, and Google rates it poorly, no campaign (search or content) will succeed until you raise its quality and get in touch with a human in google to review it.

@Sandeep,

Excellent video - Dr. Glenn is an excellent source, thank you!