I'm struggling with this one.
You eat steak. You buy it at the local grocery store, probably at least a few times a month.
How are you not a prospect for a steak salesman?
I won't mix logic with this mate. We know by now logic doesn't come into the equasion much when it comes to sales. There's more to it.
He is a prospect for steak but not for this sales person. Just because someone is selling same thing etc, doesn't mean that's what's going to decide for the customer to buy from this sales person.
If we think that way, sales will go down like crazy.
We tend to think logic and if one does, they failed big time on their sales letter and capture pages, and also on their google adwords.
1. The customer says no. He should have listened and let it go. Maybe even asked..
"Ok, but can you give me your reasons and just a thought, if you did, what would be the reason to buy off me?"
Now, because of this emotional experience in the customer mind, it's worse. Now, they'll make sure to try every possible way to avoid from buying from this sales person.
We have to look at it from the prospect point of view not logic on..
You buy steak anyway, so why wouldn't you buy off him.
There's more to it than this. There's a history with the shop he bought, experiences, loyalty, feeling of comfort, and he's going to let go of this because a stranger, a sales person knocked on door who also sells steak?
Nah, I don't think so.
He may get some customers but he'll be knocking on a lot of doors for sure. A lot of doors.