So..
My personal strategy, which made me own 4 of the top 10 spots on google for my company was this:
use the company title in the url. or at least their product. best scenario? both, combined with a '-' dash.
for example my company is Nuriche
their main products are Live and Revive
SO, for my downline, I secured:
www.Nuriche-Live.comand
www.Nuriche-Revive.commy site is
www.Nuriche-Ment.comthese rank very highly for the search term "Nuriche"
next, I have a second group of sites...
These are my brand names - the ones which are easy to remember, easy to spell and great to hand out as business cards.
third, and finally, i have a niche market site:
wwww.howtoloseweightdieting.com
this is because the search term for that phrase is over 1000 visitors / month
this brings my product into new and exciting territory.
This way, I'm conquering three things, without trying to cram too many factors into one site.
And at only $7.99 per site, I'm not out a lot of money at the end of the day should anything go south.
Shane