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[Landon Stewart Company: ViSalus Sciences Contribution Level: 3]

O i know Richard. But still I got carried away with it, and I guess I let my emotions get the best of me lol.

Thanks for your comments!

[Felicisimo Villamor Contribution Level: 1]

I am probably not only the newest member of BN but also the wettest behind the ear as far as MLM is concerned. So it is with the greatest of interest that I browse avidly the postings in the Forum. My interest was peaked all the more to discover that an article of my new mentor Mike Dillard is being dicussed so intensely by some old timers in the business.

As a newbie student of Mike, I would like to put in my own two-cents regarding the matter.

Personally I wouldn't mind working with a company that markets several products provided that these products are complimentary with one another. Like say a company that sells beauty products may market
make-up kits, bath products as well as perfumes of the same brand. Or a company that sell vitamin-mineral-antioxidant juices may also sell fast acting energy drinks and drinks for the very old and the very young if but only if all these products are of the same brand and the same basic chemical composition.

As a newbie, I might be wrong entirely, but I would imagine that in cases like these one could write more or less easily one article discussing the merits of each of the product without diminishing the message impact and the focus on wellness and beauty as the case maybe.

Nevertheless, as Mike would say, not without strong basis, it's us the MLMers not the product that is the main determinant of SUCCESS.

[Reynaldo Perales Contribution Level: 3]

Personally...

...I was not aware of the one product thing well, why would I haha..

But knowing Mike he is always thinking..what is better and not leaving
anyone out..

One product is great for people that are starting to present to people
that want to start..c'mon, look around, could it be that it will help more
newbies to at least make a little money and then they can go to something
bigger?...isn't that the way it works..

Now, I did got involved with a one product company Dri Wash a great product
and it still is..no water to wash a car, polish it etc..

They are still around by the way and I still use their products more than one
now..

Now, everytime they added a product it was like getting a raise for the reps..

..and by the way..it sure help grow my downline and ended joining me with
the one with 40 products..

..and may I add, it is not wise to talk about all those products but only the one
that is more popular..and let them find out about the others "Surprise"..

If the company is new and their products..then a New Release and likely to get
free one page advertising on those magazines whew!..I wish I knew then what
I know now haha..

I had at one time to put such release in a cassette tape because people did not
know how to read that well heck, neither did I..

rey

[Jim Ticehurst Contribution Level: 4]

So i write one article per day about one of the products each day.

Landon please excuse my ignorance but when you were writing one article a day...then two a day ...etc... where did you post them? Obviously in a place where you did not expect them to get read? and where did you acquire the knowledge to write all of those articles? The compound build up of writing one item then two, then three, then four, right up to ten articles is incredible...how did you manage to write maybe 50 or 60 articles on each product? or have I mis-understood something here? The company that I am with has a range of about twenty products and I could not write more than one article on each!
Are they still in the Public Domain because I should love to read them? Please don't think that I am questioning your credibility because I am not. I am just trying to learn, that's all. That is a great posting, thank you, regards, Jim T.

[Landon Stewart Company: ViSalus Sciences Contribution Level: 3]

Jim that was purely theoretical (if I spelled that right).

A person would not have to write that many articles every single day, but the people that are getting big results in this industry are the people that write MASSIVE content.

For example..

If we were in the health juice industry with a vitamin juice.

I don't think it would be possible to write 50 on this one product, but I think we could squeeze out a couple.

One could be testimonials.

One could be about the antioxidents and how it helps people.

One could be on the flavor of the juice.

One could be on the other vitamins and minerals in the juice.

One could be your personal story of how it has effected you in the past.

One could be about the price and how that even though it seems expensive it's actually not

One could be a comparison from that product to other products that are like it in the same industry.

One could be some crazy story about how it saved someone's life.

One could be a story of how you were sharing it with others, and they just signed up for your opportunity without any convincing at all. And you could say yeah, it's really that easy.

The list could go on and on.

Then you would just take each of these articles that you have written, and publish them to your blog.

Then you take either a re-writer software, or re-write each article yourself.

And you submit it to a couple of press releases, and other article submission places.

There is a big list of them in the resources tab at the top of the BN.

Then you start getting some traffic.

Then you start having competitions on your blog that will make people come in day in and day out.

Then you have a place where they can subscribe to your feed, which with your autoresponder builds realationships with people on autopilot.

Now you have some new relationships, so now you can call these people or just do whatever to make them see that you are a real person simply here to help.

And bam you have a nice blog, friendships, and probably a paycheck.

Of course it is not this easy, and there are TONS of other things that you could be doing at the same time to make this process go a bit quicker, and get even more traffic.

But the Google rewards consinstency, so as long as you are consistent with your postings you should be just fine.

Now the only question is how to get those high powered links to your website that really makes you jump in the SE rankings.

I don't want to get into that too much..

But the easiest way is just to write GOOD content. That will make people link to you without you having to do the actual manual labor.

For more on that there should be videos around the BN about the people that will share your conent with others. If you can't find them. Message me and I will see if I can find the links.

[Mike Hutcheson Contribution Level: 1]

I would just like to say that this is my first post here and I am a noob to mlm and this site.
From the little bit of reading I have done so far I feel that this site is a great learning portal and am very excited about being here.

A couple of points that I have noticed here is that:

1. Jim, I think when he was speaking of writing 1 article 1 day and 2 the next he was only giving an example and did not actually write that many articles (though depending on the size of articles and the hours put forth it may be possible, I don't know). If I am wrong, please forgive.

2. I believe when it comes to a noobie(such as myself) marketing a product, starting with one product may be the way to go as it would keep things simple and be easier to control ( as-in you have to learn to walk before you run), but with a seasoned experienced marketer on the other hand it would be like giving a musician a guitar with only one string.

3. I believe that anyone promoting a product or numerous products should stand behind what the promote, take pride in their products and not only promote them to make a buck, but to find at least
a small part of the good feeling of helping out other people.

4. Whether you are focusing on promoting 1 product or more than 1 product, it should all come down to a matter of personel preference.... ( and also your customer's needs).

If this post is a little noobish ... sorry... I'm the noob.

[Sonny Lanorias Company: MyLeadSystemPRO Contribution Level: 4]

No Company is better than creating your own.... Nevertheless your MLM company doesn't determine your success....

[Landon Stewart Company: ViSalus Sciences Contribution Level: 3]

Mike,

Thanks for the support. And I do think that you are right that you should be providing a product that is going to help people.

But then again you have to ask yourself the question of why you are in this business. If I was in network marketing simply to hand out a good product with no profit involved then by all means I would want to give people the best product possible.

However..

I don't know about anybody else, but I am in this industry to get rich, and help others get rich.

I am still helping people maybe just more in a financial way, and I think that that is what people really want out of this indusrty.

Yeah, I'm sure that there are the people that buy the vitamin juice to get healthier, or buy products like Amway's to become stronger or whatever, but the real reason why most turn to network marketing is about money.

They want more family time, less stress, more cars, just a better life in general. And that is exactly what I am trying to help them get.

Does it make me a bad person? Maybe, but I think that if you said you were in this indusrty to make the world healthier you would be lying.

You need to support your product, consume your product, and get excited about your product yes, but I am just using it as a tool to help me get what I want, and everyone else get what they want; wealth.

Because it real easy to help people when you have the money to do so. It makes it a lot easier to give to charity, help pay for cancer cures, and help the others less fortunate than myself when I know that I will have money left over.

I think of a product more as just a tool, than the actual emphasis of my business.

Because in the end the product will not decide the amount of success that you have.

I mean if that were true Wealth Masters International (Mike Dillard's Bis Opp) would have the best product in the world because I mean look at how successful he is. But I am sure that there are still a lot of people that fail in that opportunity and it's not because they did not have a good opp. or product. It is because of themselves.

And yeah, that has to be a great opportunity, but no opportunity is going to bring you success if you aren't ready for it.

[David Green Contribution Level: 1]

Thanks to all who responded to my "Response" - I had hoped to get some thoughtful feedback (and not flamed!), and you all came through admirably. Congratulations on your respectful, well-reasoned responses!

I agree with all those who say "keep it simple for the newbies." And if you're relying on article marketing as your primary source of business leads for both new customers and new distributors, then trying to promote more than a couple of products certainly can complicate your writing schedule and water down your results. (And I'm not sure how "newbies" can use that technique ...)

But remember - we're in the business of providing SOLUTIONS, not selling products or a business opportunity.

The guy with aches and pains in their joints after they golf isn't looking for a product - they want a solution to take their pain away.

The lady whose makeup never quite matches her skin color, leaving her with makeup lines on her neck, doesn't want to buy a product - she wants to look attractive.

The couple who are both working outside the home, yet are falling behind on their bills and wondering how they'll put their kids through college isn't looking for a business - they want a way to overcome their financial struggles and spend more time with their kids.

The small business owner who is struggling to maintain and grow his business doesn't really want to pay someone to build a website - he wants to attract more paying customers so he can make more money.

They want a SOLUTION to their pain and struggles! Not a product or business opportunity!

What if I could just tell the golfer that, instead of going to a nutrition store and hoping that the teenage clerk can give him advice on what will help ease his pains, I could instead say, "I'm not an expert on this, but some really smart scientists and programmers have put together an online survey that asks all about your health and lifestyle issues, then recommends specific customized products that will be the most helpful to making you feel better"?

What if I could tell the lady who wants to look better, "I'm not an expert at this, but I have a partner who specializes in making custom blend foundations that make you look great - would you like me to arrange a makeover appointment with her?"

What if could tell the couple with financial struggles, "I've found a way to save money buying things I need on the Internet - in fact, I can even make money by recommending that other folks save money on the Internet. Would you be interested in checking that out?"

And what if I could tell the struggling small business owner, "I'm not an expert on this, but I work with a company that has a whole staff of people who design websites for small businesses that want to leverage the Internet to grow their sales; can I setup a time for you to talk with a web specialist about this?"

Having a variety of ways to provide solutions lets me become more than a salesperson - I become a resource and advisor to those who need help. Sure, I want to start off in just one area or one product line or even a single product, but if I can get training and grow my expertise in my area of specialization while also being aware of other products or services that are available (and I also have others on my team who can provide advice in their area of specialization), I can help a whole lot more people by providing them a SOLUTION to what they NEED, not just try to sell them the one product that I have.

"Well, everybody needs my product (or service)."

Maybe. But not everybody wants your product or is interested in your product or even is willing to listen to you talk about your product. They're interested in THEMSELVES: their problems, their worries, their pains. Not my products, services, or business opportunity.

Establishing a relationship with them - either by writing and posting articles (I'm not sure how "newbies" will come up with the good copywriting skills needed for this) or in person (yes, good listening skills and the "FEEL, FELT, FOUND" technique can be very useful here) - and having a variety of simple solutions to offer (see the above examples) expands the number of people that I can help - and who will become customers as well as partners to grow my business!

Again, thanks for all the responses. Keep moving forward!

David G.

[Rick Peden Contribution Level: 2]

I decided to throw my 2 cents into this conversation. I'd have to agree with both sides. I agree that a company should have more than 1 product in case that product ends up getting pulled for some reason. I also agree that you need to focus on only a couple of products and learn how to market them the best that you can. My MLM company has over 1 million products. I focus on only a few to market because it is just too overwelming.

Anyway, great job to spark a bit of controversy and getting people involved.

Rick Peden
www.emaginebg.com
www.rpeden.wordpress.com