mlmironman wrote:Hello everyone, I've come across a bump in the road. I've done everything TF2 says and have built my nerve center[www.blassoff.com].
My traffic is slow to opt in and I'm wondering if I need to have a new compelling offer or add more content. I've done some radio ads and they worked well but opt in rate has slowed down dramatically.
Any suggestions would be greatly appreciated.
Well Andrew, after looking at your site I see the problem.
There is no value optin.
The only option I found was to "join your network."
That is not a value proposition in exchange for opting in to your list. Big difference here.
The concept with the value proposition is to GIVE your subscriber something, in exchange for their name and email.
Here's something else to consider...
To be perfectly honest your site looks and feels like a big sales pitch.
Your mlm takes center stage above the fold, which would be fine, except that the presentation looks and feels like a big advertisement box.
As I move down the page I find a bunch of random, irrelevant content that has nothing to do with your mlm. Therefore it looks spammy and feels like nothing more than a bunch of random stuff on the page used to make me feel like I am at a "legitimate" site, but really it's just a cover for promoting your business.
That's what it feels like anyway.
So my suggestion would be first of all, get rid of the video games, espn, mtv, cnn and hulu stuff, and get back to the core principles that are being taught in the course of how to put your nerve center together.
If you aren't n the course and simply pasting your site in the topic for others to review, then I STRONGLY recommend you GET the course and learn the TF2 principles. If it isn't available, hire a coach to help you.
That's my honest feedback and hope it helps you.
You have a killer product - don't mess it up by presenting a circus act image.
~richard
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