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[Tomo Albanese Contribution Level: 1]

I don't often do this, but I figured this would be a great way to do "Pro Bono" consulting, lol.

What is the biggest problems you are facing when writing copy or content? Is it connecting with your demographic? Finding compelling wording? Post in this thread and let me know what issues are giving you the most trouble.

Maybe together we can find a solution.

[James Pruitt Contribution Level: 1]

Writing something that is compelling, interesting, and yet not so pushy over hyped garbage. Trying to find that balance is the hardest part for me.

[Tomo Albanese Contribution Level: 1]

This is a pretty common problem, one that a lot of writers in general have, but is also fairly specific to copywriters.

Our business IS hype, but not to the point of being unbelievable. The best way to mitigate this is to focus on what your reader is reading the sales page for - they want a solution to their problem.

If you can think about why this "problem" IS a problem for your reader, and how your product is the ideal solution for them, you will intuitively write copy that has "hype" that is perfectly believable. You have to connect with why your product is the best solution to that problem.

Sometimes you might need to actually deal with the problem itself, and then use the product. Think of it like changing the oil on your car WITH and WITHOUT a "how to" guide or a mechanic. When you can connect the reader with that all too familiar emotion that comes from dealing with their problem, its much easier to connect them with the "relief" they'll feel when implementing your "solution".

When you write something that is too "hyped", it is because you are trying to create excitement which you don't feel. Forget what you know, because that separates you from your reader. Your reader DOESN'T KNOW about this solution or they would already be using it! Look at things through the eyes of your reader, and in your copy help them DISCOVER this brand new solution that makes things so easy it takes their breath away...

[Tula Su Contribution Level: 2]

Time - wish I could write faster.

[Tomo Albanese Contribution Level: 1]

That just comes with practice.

Of course, coming up with a good swipe file helps too. One of the big things to remember is that there is no such thing as writer's block - or rather as a writer you get paid to never experience Writer's Block.

The only way to combat writer's block - which incidentally ALSO helps improve the speed with which you create content - is work systematically.

Like a martial artist or a prize fighter, it's all about muscle memory, only in the case of writing its your creative muscle that your exercising. Putting a system in place take much of the guesswork out of the process. I've worked hard on my own processes and as a result I have a reputation for getting out great work fast.

So the answer is:

1. Practice
2. Create a system
3. Pay me lots of money to do it for you

Just let me know if you'd like me to elaborate further. Lots of luck and I hope this helps!

[Tula Su Contribution Level: 2]

Thanks for the suggestions, Tomo!

Tula

[Tomo Albanese Contribution Level: 1]

My pleasure! Writing is my passion, so I get just as much pleasure helping and coaching others as I do working on a project! Feel free to hit me up anytime!

[Gregory Elfrink Company: ViSalus Sciences Contribution Level: 3]

I got two problems. One deals with short the
other deals with long copy.

The short copy, when you do things like PPC
ads or something along those nature. I feel
like all I ever use is "FREE" that or "EXPOSED"
this, yah know?

What are your suggestions for coming up
with creative headlines for that type of short
copy?

And with long copy... I never have enough
to really even make it long copy it feels!

How do they do it! Haha.


To the top,
-Gregory Elfrink

[Jason Keith Contribution Level: 1]

My biggest problem with copy?

I hate writing. haha... Been trying to find a cure for 8 years, to no avail.

It's not that I'm bad at it, it's just the fact I hate writing in general! lol

That's why I just hire people

Jason

[Tomo Albanese Contribution Level: 1]

Sorry for the delay in my response guys, but I've just returned from Captain Lou's Marketers Cruise...amazing.

If you feel like you are being caught in a rut with short copy and it converts, I wouldn't consider that a problem . Depending on what offer you are running, "Exposed" might be what you are looking for.]

However, a lot of the time redundant themes can crop up, and the best way to deal with those is just to explore your "writing theme" in depth.

For example, if this were an offer letter, it might have originally started off as "High Converting Short Form Sales Letters Secrets Finally Exposed!", but what makes this theme compelling?

Most importantly, why do people care about Short Form Sales Letters?

Now this is something you don't have to expose, this is something that can be discovered or revealed!

"Discover How Short Form Sales Letters Can Almost Magically Turn Any Offer Into A Cash Spewing Machine!"

Or even highlight an advantage...and especially highlight the strongest benefit.

"STOP Wasting Time With Long Sales Copy That Doesn't Convert! Discover How Short Form Copy Can Quickly Optimize The Earning Potential Of ANY Offer!

As for "having enough" to write a long-form letter, just try and remember that a sales letter is as long as it needs to be. Repetition is important, as well as writing about every single benefit you can think of. Stories are excellent ways of relating to a reader the experience of using a product. All of this will contribute to the overall length of the long form....but ultimately it doesn't matter "long" a sales letter is, what matters is the reason you choose to make it long or short in the first place.

Hope this helps!