I'm looking to produce some free [bribe] content to get people on my list and then some paid content that is congruent with the free and I am looking for your help in figuring out the direction in which I should go.
I have a number of free content and eventual product themes that I think would be useful. They are all based on my previous corporate and M&A experience [see my bio for details if you care] and have, I believe, direct application in network and internet marketing [in which I also have a tad of experience
]. These thoughts stem from the many questions asked here and the trend I am noticing towards the many "strange" [for lack of a better term - aka make no market sense, have no cash cow potential, etc.] biz ops people are pursuing. I am concerned that people may not be optimizing their possibilities and with some education they might make "better" choices that are congruent with their long term goals. At least they should know what questions to ask.
Briefly, here are two of my thoughts:
1. Warren Buffett's approach to selecting a business certainly has application to selecting an MLM or online biz opp. If Warren Buffett were evaluating a opp, what would he consider, how would he decide whether or not to pursue a particular biz opp. My product [probably a freebie] would be a report that outlines what to look for, what to avoid, how to figure it out, the criteria for saying yea or nay and how to apply the critera to a candidate biz opp [with a list of the questions to ask and how to evaluate the answers].
2. How to do a full competitive and strategic analysis of you, the company and the industry you are considering. This would probably be a 4 webinar course with pdf doc support - generic. [This is something big companies pay a lot for and is how they maintain their competitive advantage and I used to be paid big bucks to do this - LOL!] This is something I have never seen done. I believe that lack of this approach is one of the major reasons for failure. And, if one uses this approach, they will have a better perspective on how to run their business like a business [everybody say this but most have no idea what it means] instead of a hobby. They will, therefore, have a higher likelihood of success.
2a. I could also do a strategic analysis with the opportnities, threats, critical success factors. etc. described for the more popular businesses out there. Do you think there is a market for that? How much do you think prospective distributors would want to pay for such a product?
My question is - would you, the market, find any of this stuff useful? What would you like to see? Any feedback, questions, thoughts, etc. would be greatly appreciated.
Thanks in advance for all your help.
Best,
D.
