suzie34 wrote:Yes true in all aspects of business.
When working with a new business in SEO, PPC or CPA offer setup I always ask them what lifetime value is.
If they can get the customer in the door for free and then make money over a lifetime how many customers can we get right now.
For example say you sell $50 product (production cost of product/service is $10) but lifetime value of that customer is $250 - you need to get as many people in the door as possible as it is only costing you $10.
Business owners are thinking "But I can make $50 right away on this person..."
Suzie, can you clarify this? I read it through several times but couldn't quite pick up on what you are saying. Correct me if I'm wrong but are you implying business owners are only concerned with the immediate dollar and not on repeat business?
Yours to success,