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Re: Is it better to repost an edited version or just change link

Post by RichardBravo on Tue Jun 07, 2011 7:10 pm

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Hi Ginny,
There's a few things to consider ...

The first thing I would ask is:
Have the articles already been published and been SEO'ed for the old company?
(i.e. backlinking, bookmarks, comment links, etc., all with keywords associated to the old company)

If so and if that company still gets search requests, then you may want to consider altering the existing content, where it is currently published, by changing the links and your call to action to reflect your new company as an alternative for people looking at the old company. This allows you to leverage an existing position rather than trying to establish a new one with the same content.

The key there really comes down to how evergreen the content is.
If it's too company specific I wouldn't focus on it right now and move on to creating content for the new company. Make sense?


OK next...
If you're going to republish the content I would recommend at least a 50% rewrite, assuming it isn't too company specific; especially if the articles are already indexed. If the new product/service is similar,
a few changes should be sufficient; with new relevant content threaded into the old.

Among the top reasons is that ranking for the new company (i.e. needing to implement a fresh SEO campaign) if you want to do it the right way, will include the usual suspects such as backlinks, etc., that are optimized (anchor text etc.) with relevant keywords. The content itself (the articles) is going to need to contain these target keywords for the campaign to be as successful as possible.

For me, if I'm going to rewrite 50% I just take the extra initiative and write new content.
It's nearly the same effort, but I can approach the campaign with a fresh voice.
Use the old structure perhaps as a template if it ranked well.

The ideal scenario would be the ability to update the old content in its existing location, maintaining that position and rewriting (or creating new) for the new company, doubling your indexed content for the new company.

NOTE:
You could spin the old content, add new links and publish it, but I'm not an advocate of spinning.
I personally prefer 100% unique content with high quality links, published through a collection of top tier media outlets, rather than 1000s of low quality links.
Maybe someone else can add their thoughts on that.


Hope that helps.
If you have questions please do not hesitate to ask.
~RB
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Re: Is it better to repost an edited version or just change link

Post by lyndacromar on Tue Jun 07, 2011 1:14 pm

Ginny_Toll wrote:Hi all, I have a questions about posts on blogs. I have some older articles that have links to a company that I no longer am a part of. I wanted to repost the article with the new back links but I was wondering is it better to just change the links or should I rewrite the whole article with the new links and a new title. What is better for SEO? Should I just change the date and links? I'm at a loss and need the help of some the great ninjas here on BN. Any advice is greatly appreciated! Thanks! :)


Hi Ginny,

I have had that experience also. Here are some things you can ask yourself to help you to determine the answer to that:

"Is this so company specific that it will not be useful to anyone outside of the company?"
"Is there value here that can be used again?"
"Is this still relevant today?"
"What value can I add to this?"

Now once you have answered the questions above, then take out the old links, do a change up, add new to make it more valuable, and then post, with a new title. It has now become new content!

Re: Is it better to repost an edited version or just change link

Post by mlsanders on Mon Jun 06, 2011 9:41 pm

My understanding is that you wrote an old post. Since then, you changed from the company you were affliated with. First, to keep everybody updated to the new material, I would probably do both.
Edit that old post with the new information. As you write new posts use the new information that you have.
Readers won't get confused if by chance they read an old post and continue to read your most recent post.
Keep the material updated and fresh with new ideas.
There are no ninjas here, just plain old underdogs! :lol:

Re: Is it better to repost an edited version or just change link

Post by Ginny_Toll on Sat Jun 04, 2011 8:15 pm

Thanks Willie for your help. I really appreciate it. I'll rewrite and repost. I'm glad that you took the time to answer. Unlike xiao...., I didn't realize this was a place to spam...UNBELIEVABLE!!! Again, I truly appreciate your help Willie! :)

Re: Is it better to repost an edited version or just change link

Post by realdealwill on Sat Jun 04, 2011 6:30 pm

Hi Ginny,

Don't know if I'm a Ninja, but a while back I read a post somewhere, sorry I can't recall where, but they suggested re-visiting and/or re-writing post that you wrote before.

You could probably just update them with the new info, or you could link internally back the new post back to your previous post within your blog.

I have re-written and update post. Try to maybe rename the new post.

If I find the article I mentioned above I will post it here or PM you with it.

Cheers

Is it better to repost an edited version or just change link

Post by Ginny_Toll on Sat Jun 04, 2011 3:36 pm

Hi all, I have a questions about posts on blogs. I have some older articles that have links to a company that I no longer am a part of. I wanted to repost the article with the new back links but I was wondering is it better to just change the links or should I rewrite the whole article with the new links and a new title. What is better for SEO? Should I just change the date and links? I'm at a loss and need the help of some the great ninjas here on BN. Any advice is greatly appreciated! Thanks! :)

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