Your Story is Your Brand

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Re: Your Story is Your Brand

Post by davehayes on Sun Aug 14, 2011 4:40 am


What an Excellent way to put it, a version of Soft Marketing, by relating the story, then when they see you are not selling anything, defences come down.

For some years I was on the mailing list of a Company who 7 times out 10 would Direct Market me.The other 3 Times were Soft, Story Type Marketing, related to similar to what you have spoken about here. In 100% of cases I usually brought what they were offering.

Indeed I use this type of Marketing on Safelists or yahoo, complete with my skype details & Find that my responses DEFINATELY improve, with 100% Conversions coming from those, by following up with a call to them.In fact the last link on my profile is Something I use DAILY and my results since implemeting this, have impproved 100% again!!

Applied Knowledge is POWER

Re: Your Story is Your Brand

Post by mlsanders on Sun Aug 14, 2011 12:26 am

I like telling stories and I usually talk to people my own age. Many of them are going through the same health challenges that I have experienced. There we will have a relation to a common thought and concern.

Another one of my favorite stories I tell to people who I have already talked to about their health but just haven't taken that first step. I relate a story of brushing your teeth versus not brushing your teeth.
That story really shocked one lady as she said that that story really scared her.

Another story I like telling when I am around other motorcycle enthusiasts. I did research on different types of motorcycles that are new on the market. One person had an ipad and went to that website to see what I was talking about. He was fascinated.

Now that I had their attention on what I was doing, I can mention what I did and show my website for them to look into themselves.

Re: Your Story is Your Brand

Post by davehayes on Thu Aug 11, 2011 4:32 am

There are many great replies in this thread, which is superb. YOUR Story is SO important, because as we all know, there are TONS of people 'FAKIN' it while they make it, that as Karen rightly points out she uses her story for a couple of Reasons, both of which are Excellent and will ultimately lead to more business no doubt in the end as well as happier clients.

Applied Knowledge is POWER!

Re: Your Story is Your Brand

Post by Karen Miller on Wed Aug 10, 2011 11:43 pm

I use my personal story to

1. Be a real person with real challenges who persevered and found solutions.
2. To relate to the sector of the network marketing community that will feel a connection to me.

I think the key point to sharing your story as your personal brand is to convey the confidence that you can help the person solve their problems.

Re: Your Story is Your Brand

Post by walkereri on Wed Aug 10, 2011 6:29 pm

That's cool Lee. You are WELL on your way.

Re: Your Story is Your Brand

Post by leemwhite on Wed Aug 10, 2011 1:47 pm

Hey Eric,

I'm absolutely with you, that's my point. It doesn't have to be a 'success story.' I was just saying that we focus way to much on the success stories of the 'big guns.'

What were taking about here is our 'why,' right? Why we do, what we do. This is absolutely pivotal as far as I'm concerned.

Take myself for example, I originally entered network marketing because I had a burning desire for more, to be gain complete time & financial freedom. To own my life & be able to do what I want to do, when I want to do it.

However, I also happen to be a bit of a humanitarian, and get a little bit pissed of at the needless suffering that happens across the world. As such, I passionately believe that we, as home based entrepreneurs, have a huge role to play in the turning of the tide. Etching away at the power & corporate greed that exists out there. Empower the individual to take true ownership of his or her life....while at the same time freeing them to give a crap about the suffering of give back.

To own your life....and change the world!

So yeah, don't worry.....I'm on a mission! ;-)

Re: Your Story is Your Brand

Post by walkereri on Wed Aug 10, 2011 12:52 pm


This doesn't have to be a "success story."

You have to find a perspective on your issue, topic, or field of work. You have to articulate a mission if you have one (hint: you should have one). Then let the audience you're seeking to attract know that you are working to empower (or in service) something larger than yourself.

Then develop the back story. Explain how you came to see the world that way? What set you off on this quest? What's the riddle or mystery you're trying to solve?

Re: Your Story is Your Brand

Post by leemwhite on Wed Aug 10, 2011 12:45 pm

I completely agree, your story is very powerful. The one thing that we are not talking about here, is what does someone do if they don't have a success story, yet.

Sure, it's very easy to use Mike Dillard, David Wood or Ray Higdon as examples, as have been mentioned above, but how does that help the newbie? How does that help that new marketer who doesn't have a compelling success story yet? This is where dwelling on the success stories of the 'big guns' falls flat on it's face I feel.

Don't we need to encourage people to focus on their story so far? On what led them to enter the industry to begin with. Their hopes, aspirations and desires for the future, why they are striving for financial freedom and to take control of their lives? At least this way, everyone has something compelling to say.

Just a thought :)


Re: Your Story is Your Brand

Post by walkereri on Wed Aug 10, 2011 10:49 am

Hey Michael

A story is never told in a straight line. Your career rarely plays out accordingly. There are different chapters that color the journey. Your job is to connect the dots. Illustrate the meaning and learning you've gathered along the way, which will help you begin to refine your point of view.

Re: Your Story is Your Brand

Post by Michael_Savino on Wed Aug 10, 2011 10:41 am

I really appreciate all the comments here! I've always been a believer in the power of a personal story and testimonial, because you can't argue against those! James, Lawrence, Lynda, Pete, others...very inspirational and motivational words. I need that right now, as I hope to, as James put it, "create the story along the way and share it for the rest of [my] time....." So, I hope to have a great story to share soon!