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Attraction Marketing is not always everything?

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Re: Attraction Marketing is not always everything?

Post by medhat141 on Sun Jan 18, 2009 2:31 am

St. Fransis of Asisi said "The reward for patience is more patience" Pretty profound given the convesation here. Attraction marketing is actually a grossly general term. When you drive by your local car dealership, do they or do they not advertise their biz with big bright banners and signs?
There are all kinds of ways to "Attract" marketing to you!

Building relationships by attracting people to you that have things in common with you! Even when you find these folks, because they have commonality, do you cram your opp down their throat or do you nurture the relationship and find out what they REALLY WANT? This takes TIME!!!

I haven't been here very long, I have more friends in here than I have been able to keep up with. I have found a few people in here that I actually follow and Malika is one of them. She hasn't ever force fed me anything, and she has in fact helped me quite a bit in the last few days. Tom Savas has helped me in alot of ways as well. Market how ever you choose. Why is it spam if someone posts a link to their site. Isn't that what "Sharing" is all about? Just because someone posts a link doesn't mean you have to go there. We are all in business here.

Re: Attraction Marketing is not always everything?

Post by jwright on Sun Jan 18, 2009 2:12 am

Wade,

Very true. This is not a new concept, it has been practiced for ages. The thing is, many of the people that are successful in "old school" MLM tactics do it, as you say, naturally. Not everyone has those qualities naturally, and many qualities that natural leaders have are hard to just create in yourself overnight.

I'm sure many people have heard the phrase "Leaders are born, not made."

The internet gives people a chance to use qualities that they do have to help position themselves in similar ways. They give them the ability to reach out to people who might find them attractive and who might be looking for leaders with their qualities that they would otherwise not have a chance to meet in person.

"Attraction Marketing" techniques are designed to help people use the internet to turn those tables a bit. Just like the "old school" techniques however, some people adopt them much more naturally than others.

Social Networking using modern internet applications (Sites like Facebook, Myspace, Twitter, etc.) is just one way that people can help to position themselves when it is done right. Unfortunately a lot of people aren't really getting it and are going about it the wrong ways, and instead of looking like leaders in this "new" arena, they look like those same struggling "old school" marketers that have troubles sponsoring people because prospects see through their insecurity and lack of confidence.

Take care,

jM

Re: Attraction Marketing is not always everything?

Post by Wade Genova on Sun Jan 18, 2009 12:14 am

If you look at the most successful old schoolers, tmost are using attraction marketing principles even if they do not realize it. They are the people who are positioned as leaders in their companies. They do not come accross as desperate when they are talking to propects. They are in control when talking to prospects, they interview prospects and do not allow prospects to grill them. The most successful old schoolers still build relationships. They may not call it attraction marketing but they are attracting people to themselves.

I build my business online but the way my sponsor builds his, we would call old school. He talks to everone he meets about our business. He is very successful and has quite a large downline. He has never heard of attraction marketing, until I told him what it was, but he knew he needed to position himself as a leader in the company. He did that right away and he has experienced steady grown.

Attraction marketing doesn't mean you have to use social networks.

One of my close mentors, who sponsored Jonathon Budd, makes a very good living, somewhere over 25K per month rarely social networks online. He is a face to face guy. More oldschool than newschool. But he had definately positioned himself as a leader. That is attraction marketing whether he calls it that or not.

It doen't matter what you call it, but people are attracted to people of higher value.

Wade

Re: Attraction Marketing is not everything!

Post by justice44 on Sat Jan 17, 2009 5:12 pm

abw1111 wrote:
gailsreps wrote:I have also learnt that sometimes, duplication, copying the herd and following the crowd is NOT always the best way to go. Lets face it the TOP mlm'ers and networkers have become so by their own unique style and system, and sharing that system surely dilutes the affect it will have?
gailx


This is where I wanted to go with this, sometimes I do not come out clearly with what I am trying to say. :lol:

You can not always go with whatever a guru says. They have become successful using their techniques and being them. You can definitely use what they teach to help you a lot, but it should not be all that you do. You need to be unique and be YOU! That is what YOU INC. is after all.


abw,

I think you explained yourself perfectly. I do not follow exactly the system taught by my team because I found it to be ineffective. :D

Re: Attraction Marketing is not everything!

Post by leeriley on Sat Jan 17, 2009 1:32 pm

gailsreps wrote:I have also learnt that sometimes, duplication, copying the herd and following the crowd is NOT always the best way to go. Lets face it the TOP mlm'ers and networkers have become so by their own unique style and system, and sharing that system surely dilutes the affect it will have?
gailx


Absolutely 100% correct. Although the market is not saturaged yet, its heading in that direction. I would say that attraction marketing is everything, but only in its simplest form. You must attract people to you or your product to be successful. How you do this is up to you. You can choose to do the same thing as thousands of other network marketers, or you can look for something to set yourself apart from the crowd. Gail has obvioudly done this and thus she is seeing success with a company that has been around for a very long time, longer than many of us have been alive. A company that many would argue is impossible to make a substantial income in. I think Gail would disagree.

Re: Attraction Marketing is not everything!

Post by gailsreps on Sat Jan 17, 2009 1:10 pm

I have also learnt that sometimes, duplication, copying the herd and following the crowd is NOT always the best way to go. Lets face it the TOP mlm'ers and networkers have become so by their own unique style and system, and sharing that system surely dilutes the affect it will have?
gailx

Re: Attraction Marketing is not everything!

Post by gailsreps on Sat Jan 17, 2009 1:06 pm

I have been using attraction marketing from day one of business. I didnt even realise what i was doing had a name for it!!. Listen, each to their own, what ever your happy with, and whatever creates your success. However any one who successfully grows a networking MLM business and enjoys what they do, then surely they are successful in their own rights, what ever method they use and what ever you want to call it. In fact putting a label on what and how i do business is a little demoralising, I have always like to think that what i do is unique and only i do. So, in a nutshell what ever floats ya boat and makes you happy!.
gail
8-)

Re: Attraction Marketing is not everything!

Post by Josef Benjamin on Wed Jan 14, 2009 9:59 pm

jwright wrote:Alex,

I think that is a common mistake that people make who read the book. They think if they adopt some or all of the qualities that are outlined people will automatically start coming to them. That isn't exactly true. You've still go to find a way to get your super attractive, alpha leader prospect signup magnet self in site.

That's where the Marketing comes in. But the point is also that you don't have to market your business or product so directly when you start to really embody those qualities. People will naturally be attracted to you (once they find out you exist through searching, joining a forum that you are a "community leader" type of personality at, find your product on ebay, or ask a question that you've supplied high quality answers to like Malika talked about) and will want to be a part of what it is that you're doing.

The more you grow in your own knowledge, leadership, etc., the less and less direct you'll be able to be, with the same or similar results numbers-wise. One of the benefits of being indirect is that you can set up your network (Social Media, old school using a few different sites, whatever) to move your prospects around and take them deeper down the rabbit hole each time. This way you put in the time and effort once and it helps you qualify prospects to the point that the people you spend your time talking to already know a lot about YOU and want to learn more from YOU and be involved in the things YOU are doing because they have built a connection with YOU (without ever even speaking to you directly maybe). This means you save tons of time by not having to qualify a lot of those people yourself over the phone, etc.

So yeah, attraction marketing is about getting people to come to you about your business, but it still relies heavily on EFFECTIVE <--- Keyword --- marketing to make sure you're getting your magnet around the right objects to attract. And the more people you attract, the more credibility you gain, the bigger your magnet gets because people talk to people.

Take care,

jM


Dude, awesome post :-)

It really is all about adding more value
to yourself by education, knowledge and
experience (leveraged from yourself or others).

It's like, once you know your a "bad ass" at
what you do, fear begins to take a back seat.

You just "know" you have incredible offer to
give people, and you know you "know" how to
help them.

Commonly known as "confidence".

It happens only as you get deeper and deeper
in the process, and you persist.

Soon, you'll find that people are actually actively
pursuing you like a cop on a chase.

So in my opinion, yes, attraction marketing IS
everything...combined with MARKETING your
value and your "awesomeness".

Get those two things down pact, and your
unstoppable.

Re: Attraction Marketing is not everything!

Post by jwright on Tue Jan 13, 2009 9:57 pm

Alex,

I think that is a common mistake that people make who read the book. They think if they adopt some or all of the qualities that are outlined people will automatically start coming to them. That isn't exactly true. You've still go to find a way to get your super attractive, alpha leader prospect signup magnet self in site.

That's where the Marketing comes in. But the point is also that you don't have to market your business or product so directly when you start to really embody those qualities. People will naturally be attracted to you (once they find out you exist through searching, joining a forum that you are a "community leader" type of personality at, find your product on ebay, or ask a question that you've supplied high quality answers to like Malika talked about) and will want to be a part of what it is that you're doing.

The more you grow in your own knowledge, leadership, etc., the less and less direct you'll be able to be, with the same or similar results numbers-wise. One of the benefits of being indirect is that you can set up your network (Social Media, old school using a few different sites, whatever) to move your prospects around and take them deeper down the rabbit hole each time. This way you put in the time and effort once and it helps you qualify prospects to the point that the people you spend your time talking to already know a lot about YOU and want to learn more from YOU and be involved in the things YOU are doing because they have built a connection with YOU (without ever even speaking to you directly maybe). This means you save tons of time by not having to qualify a lot of those people yourself over the phone, etc.

So yeah, attraction marketing is about getting people to come to you about your business, but it still relies heavily on EFFECTIVE <--- Keyword --- marketing to make sure you're getting your magnet around the right objects to attract. And the more people you attract, the more credibility you gain, the bigger your magnet gets because people talk to people.

Take care,

jM

Re: Attraction Marketing is not everything!

Post by malikasvp on Tue Jan 13, 2009 2:20 pm

@Alex You said:
No. Like I have said before, nothing is guaranteed. However you have more of a chance when you are directly marketing your opp


I'm seeing your point very clear now Alex. It is a point that I KNOW many other people feel and I'm glad you brought up the subject.

I directly market several opportunities. "Direct" meaning I create content about a specific problem or subject that is targeting people with that specific problem and offer a specific solution.

Who will be attracted to that? ONLY THE PEOPLE WHO HAVE THE PROBLEM THAT PRODUCT CAN SOLVE.

They click the link from the content to a sales page and the sale gets closed either right there or over the phone at a later date.

Then I do it all over again with different products and services. That is my daily MO.

Sometimes I'll create new content and sales happen immediately, sometimes it takes multiple views, deepening the relationship or heck, my content may SUCK! lolol and I have to tweak it.

There is not form of marketing that is more direct
than Attraction marketing
. It's actually so laser targeted, yet subtle that most people miss it.

Like JM said if you/your message are not in front of the right people your not going to attract action. It's like trying to catch a lion with lettuce! :lol:

You also said:
That is most likely considered spam around these parts


Which it isn't because this links are directly relevant to this post. If it adds value and it is not solely self promoting then it's good.

I'm curious to know where you are getting your marketing training, if any. Do you not know anything about target markets, supply vs. demand, or identifying a niche? Do you own a copy of MS?

If money is an issue, buy it, read it and return it. Mike's team is really great on giving refunds so You have nothing to lose.

Maybe a friend (like Lee) will be willing to share the cost with you :?:

If you're close to Eric Walker, take his class at the library.

I sense your frustration is largely based on a misconception of what attraction marketing is or even what attraction (of any kind) is all about. A course on human psychology will also serve you well.

When I first got started with attraction marketing I went to Yahoo!Answers and answered a bunch of peoples questions with in my expertise: real estate, business, financial and telecom.

My sole purpose was to be chosen as the "best answer" by the complete stranger who asked the question.

Why?

Because you get to include a resource box that you can put your affiliate, website(s) and even sales page links, that's why.

AND as a bonus, anyone from that time how types that same question into yahoo search engine finds my "best answer" along with my links... a year later those good quality answers still pay my bills 8-) .

Malika

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