I'm in sales, but I don't sell.
If you present information in such a way that targets your prospects "hot buttons" (I hate that word...so over-used...and yet I used it
), they will sell themselves.
I don't convince people either. People convince themselves that what I have offer is going to solve their problems.
Maybe it's just a play on words, but if you think along these lines, "selling" won't be the chore so many people make it out to be.
Just my thinking....